Love Apartment 3 Zeng Xiaoxian'S Same T-Shirt Has Become A Hot Seller, Selling More Than 70 Pieces A Day

On July 30, the night of the premiere of Love Apartment 3, Yang, the shopkeeper of Taobao Store, was keenly aware of the business opportunities. At more than 6:00 the next morning, he rushed to the local clothing wholesale market and selected the same item in Love Apartment 3 Clothes & Accessories Purchase.

"The stores in the wholesale clothing market all opened from 9 to 10 in the morning. In order to get the goods, I went very early that day and stayed at the door, so I bought Zeng Xiaoxian's removable sunglasses and T-shirts. Later, several stores did not arrive."

Mr. Yang bought 10 clothes that appeared in the first two episodes of "Love Apartment 3" at one go that day, and the sales were all good, among which Zeng Xiaoxian's detachable sunglasses T-shirt was the most popular.

He said that this T-shirt is actually an old one. It was sold in his store last summer. At that time, the sales were not good, and less than 30 T-shirts were sold in a quarter. Yesterday, this T-shirt caught fire in a flash just because it appeared in the TV play for a few seconds.

Yesterday alone, 73 pieces of this T-shirt were sold, and the rose red ones (the same color as Zeng Xiaoxian's in the TV series) were sold out, leaving only the white ones. Wang Wang, the two "waiters" in the shop, kept flashing and didn't stop eating until more than 8 p.m.

In Mr. Yang's taobao shop, the reporter found that in addition to opening a special baby category for the same clothing of Love Apartment 3, there are other popular TV dramas with the same clothing category, such as My Affordable Man, The Happy Life of Kim Taro, I May Not Love You, etc.

"The same clothes in popular TV dramas are very popular." Mr. Yang said that their online store opened in 2009. Last year, a striped coat appeared in the "Naked Wedding Age", which made him taste the sweetness for the first time. Since then, he has paid special attention to the costumes in those TV dramas, and has also purposely classified costumes according to the dramas. When others watch the story, they only watch what the leading roles and heroines wear.

Taobao's statistical software shows that on the day of the premiere of Love Apartment 3, the search volume of Taobao's "Love Apartment 3" was 6189 times, and the search volume soared to 13124 times the next day, which shows the driving effect of popular TV dramas on the sales of the same clothing.

However, you should always pay attention to the risks when selling the same clothes for movies and TV plays. "This craze is coming and going fast," said Mr. Yang. Usually when the TV series ends, the popularity of the same style of clothing will also drop quickly, so sellers should always be vigilant in changing the market direction and controlling the purchase quantity.