The Growth Course Of Famous Street Burberry In Europe

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BURBERRY stores

1856

Thomas Burberry, a twenty-one year old British boy, was founded by himself.

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Thomas Burberry opened its first outdoor clothing store in Hampshire (Hampshire) Basingstoke (Basingstoke), southern England.

1870

Excellent quality and innovation

The use and design of the coat made Thomas Burberry win a loyal customer. By the year 1870, the development of the shop has begun to take shape.

1880

Thomas Burberry invented a kind of Gabardine (twill waterproof fabric), which is breathable, windproof, rain proof and not easily torn.

1888

Gabardine (Hua Dane), invented by Thomas Burberry, has successfully patented and designed and manufactured raincoats for British officers at that time.

1891

Thomas Burberry opened the first retail store in Haymaket, West London, and is now the seat of Burberry headquarters.

1895

A windbreaker, called Tielocken, designed by Burberry for British officers has become the originator of today's windbreaker.

Early hunting and fishing equipment must have ideal weatherproof effect, withstand considerable wind and rain and have good air permeability. Burberry's clothing meets this requirement and provides excellent clothing performance for customers.

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In 1901, the raincoat designed by Burberry was designated as the senior military uniform style of the British army in the first World War.

At the same time, he also created the Knight logo of the brand and registered it as a commercial logo.

Today, after opening the dictionary of Oxford, Burberry has become another term for windbreaker.

1910

Burberry launched the women's wear series and opened a branch store in Paris, France.

1911

Burberry has become famous as the first traveler to conquer Antarctica, Ronald Amunden, who provides travel costumes.

Another captain, who traveled to the southern tip of the earth, made a tent with Gabardine (Hua Dane), which was later exhibited at the Bruton art gallery.

1924

Burberry red, brown and black lattices are registered as commercial signs and used as lining for windbreaker. This grid pattern has also become the classic symbol of Burberry.

1942

Hollywood's famous movie star Humphrey Bogart (Humphrey Bogart) enjoys a popular image in the movie "Casablanca" (Casablanca / North African dish).

Burberry was awarded the Royal Warrant by the queen Elizabeth II, and became the Royal brand.

1967

The Burberry grid pattern was applied to umbrellas, luggage supplies and scarves, and before that it was mainly used for windbreaker.

1980s

Burberry began its monograph in 80s to expand its retail business in the US.

A branch store was opened in New York in 1978.

1981

Burberry added cosmetics series.

1989

Burberry was awarded the Royal Warrant of the HRH The Prince of Wales (Prince Welsh's Royal Highness) for the second time.

1997

Now CEO Rose Marie Bravo joins Burberry. The new management team has introduced brand-new designs, product categories and unique advertising series to make the brand more youthful.

1998

Italy designer Roberto Menichetti has become the director of Burberry design.

2000

The Burberry global flagship store opens on the streets of new bond in West London.

2001

The handsome British designer, Christopher Bailey, took the lead in Burberry and became the design director.

He is also responsible for the overall image of the brand, including advertising, company art direction, store design and visual image, and has launched the Prorsum senior men and women wear series to wash the brand's old image.

In addition, when Burberry Check added new color black and red lattices, and found the famous models Kate Moss and Stella Tennant, shot the hard shots with Burberry Check and Kennedy, and also revive the once brand low tide Burberry, which doubled sales and became the highest sales year in one hundred years.

2002

Burberry has launched a The Art of Trench tailored windbreaker service in London and New York.

2003

Burberry has also launched a new series named Thomas Burberry, offering younger and more casual clothing to further push the brand to the younger taste group.

2004

At the beginning of the year, a new female fragrance Burberry Brit was released. This perfume selected the most popular sweet and fruit flavor in Asia. The design of bottle body continued the brand spirit, and adopted the ergonomic long bottle body.

2005

Burberry plans to support breast cancer research, and creative director Christopher Bailey has designed a special version of windbreaker and scarf to support breast cancer charity fundraising.

2006

Burberry set up 150th anniversary, the brand launched the Burberry Icons series to celebrate this special moment.

Angela Ahrendts officially became the group's chief executive officer, while the former chief executive, Rose Marie Bravo, became Vice Chairman.

In this year, Burberry launched the new female fashion fragrance Burberry London (London female fragrance), using the brand classic grid pattern to make perfume outer packaging.

2007

Launched Burberry The Beat perfume, advertising by British supermodel Agness Deyn as spokesperson.

Design director Christopher Bailey won the award for best men's wear designer at the British Fashion Awards.

2008

Christopher Bailey was awarded the annual Designer Award of the twenty-first GQ men's award ceremony at the Royal Theatre.

He was nominated for the best men's wear designer in London Fashion Awards.