Revealing The Secret Of Zhejiang Xiuzhou Women'S Wear To Paris

Here, the white one.

The water red long skirts and cashmere products are colourful and fashionable, and fashionable elements such as hollowing, jacquard and sequins are often seen on clothing.

Xiuzhou Sheng Li Da Garment Co., Ltd. is located in the New District of Zhejiang. With its strong technical strength, it has been praised as the professional trade and industry base of weaving, embroidery, new product technology development, knitted garments and woven garments. It has an annual output of 1 million 800 thousand pieces.

Facing Europe and America in recent years

With the continued downturn in the foreign trade market, the company's efforts to promote cashmere fashion several years ago and the layout of the international high-end market began to show great results.

At present, the company has opened in the international fashion capital of Champs Elysees in Paris.

The store will soon start selling the latest autumn cashmere fashion in 2012-2013.

On a sunny morning in mid June, accompanied by Shen Bingkun, chairman of St. Lida, the reporter came to the new fashion show area of the company.

Here, white dresses, water red skirts and other cashmere products are colourful and fashionable, and fashionable elements such as hollowing, jacquard and sequins are often seen on clothing.

"Strive to show the lines and the best visual effects of the body, so that cashmere will highlight the sense of fashion in the beauty and nobility."

Jin Meiying, a senior Korean designer who employs millions of yuan annually, said.

As we all know, cashmere dress is always loved by women because of its lightness and softness, but relatively simple design is a "hard injury" on its body.

According to Jin Meiying, under the efforts of the design team, the company has developed dozens of various styles of cashmere fashion.

"To make cashmere go to fashion, the company has been working hard for several years!" Shen Bingkun said. This is also the main direction of the company's products in the next 3 years. Vertical, wrinkle resistant and anti pilling are the three most important indicators of cashmere fabrics. He told reporters that the company's current cashmere fabrics are self-developed to ensure stable supply of raw materials.

Quality assurance is good, design is also closely following fashion, and the next marketing promotion is also very important.

In the first half of last year, the company acquired the French advanced clothing brand in Paris Champs Elysees, and made it in Zhejiang.

In March 27th this year, at the International Fashion Week held by the Beijing Hotel, the new company unveiled its many styles of autumn and winter cashmere fashion, and the popularity of popular colors such as goose yellow, green lotus and pink attracted many eyeballs of clothing dealers in the first tier cities in China.

"Before 2015, the company's brand distribution outlets in China will also open to 100 stores," Shen Bingkun said with confidence in the domestic market development plan.

At the same time, the company will build the Xiuzhou plant into a headquarters and develop into a training base for production, design, research and development, as well as sales personnel.

At present, the sales outlets in Jiaxing and Hangzhou are being renovated and will be open in the year.

[outlook] the impact of the financial crisis in 2008 is still going on. It is an indisputable fact that the foreign trade market will continue to shrink in the next few years. At the same time, domestic labor, raw materials and other production costs continue to rise and other factors, so that the survival space of many foreign trade enterprises in Xiuzhou is further squeezed.

Faced with the grim situation, Xiuzhou district is encouraging the majority of enterprises to actively pform and upgrade, enhance the level of technology, increase R & D efforts, keep up with the market trend, and develop two international and domestic markets with excellent products.

The experience of San Lida may bring inspiration to many enterprises.