International Luxury Brands Are Alleged To Have Double Standards In After-Sales Service In China.

In a year long survey conducted in March 15th last year, the World Luxury Association statistics show that during the year, 3756 complaints of luxury brands were received, among which international complaints were the most common, accounting for 46.5% of the total complaints. 21.3% of the complaints were in fashion, the number of complaints for luxury cars accounted for 13.4%, the proportion of jewelry complaints accounted for 10.3%, the proportion of cosmetics complaints accounted for 6.2%, and other parts accounted for 2.3%.

In the whole complaint, 57% of the complaints about commodity quality were involved, accounting for 43% of after-sales service complaints, 16.2% of which had been satisfactorily answered or resolved, and most of the consumers who submitted complaints were luxury brands.

In this regard, the World Luxury Association has said that it will establish a protection mechanism for China's luxury consumer rights and interests with consumers' associations. It intends to supervise and warn all complaints about merchandise quality disputes and after-sales service of all international luxury brands in China, so as to better protect the legitimate rights and interests of Chinese consumers and reduce consumer harm.

According to the survey, most European luxury brands deal with consumer complaints in a timely manner. Only in the world's most consuming Chinese market, the performance of luxury brands has not been fully satisfied with consumers. The average annual sales complaints of a luxury brand in China are more than 65% over that of Europe.

world

In the feedback survey of the Internet consumption market in 2012, the report showed that, as of March 15, 2012, China's online shopping consumers were on the Internet.

In addition, the report revealed that as of yesterday, 38 international luxury brands confirmed to the World Luxury Association that no internet websites were authorized to sell their products in China.

These brands indicate that goods not sold by the Internet are not inspecting and warranty.

Related news:

China wide network: international luxury brands are alleged to have double standards in after-sales service in China.

According to voice of china CNR news, China has become a big consumer of luxury brands such as Europe and America, but many luxury brands in China are unsatisfactory.

Some brands that are sought after by Chinese consumers are even more serious inside and outside the after-sales service.

Many international brands are now available in China, and even the time for new products to be released is kept in line with those in Europe and the United States.

But according to the recently released Chinese consumer satisfaction survey released by the World Luxury Association, from March 15, 2011 to March 15, 2012, a total of 3756 complaints of luxury brands were received, and Prada ranked the top on the list of complaints of fashion brands.

According to the category, international list accounts for the most complaints, accounting for 46.5% of the total proportion.

At present, China has become a big consumer of luxury brands in Europe and the United States, but in terms of services, Chinese consumers do not enjoy top-level services.

These top brands provide Chinese consumers with dual standard services in Europe and other regions.

The World Luxury Association says that the same luxury brand sells more than 65% complaints per year in China compared to Europe.

Among all the complaints, 57% of the complaints about commodity quality were involved, accounting for 43% of after-sales service complaints, and 16.2% of the respondents who had received satisfactory reply or had been resolved. Most of the complainants were dissatisfied with after-sale services and attitudes and need to be improved.