Shoe Companies Break Through The Market &Nbsp With Distinctive Footwear Products, Break The Selling Points And Increase Profits.

Special shoe products breakthrough market

"Hello, the subscriber you dialed is located in * x square."

Making a phone call, you know where the shoe wearer is, not the mobile phone or the car, but the shoes.

It is understood that this GPS positioning shoes are AOKANG's footwear products will soon be launched, its principle is similar to the mobile phone positioning system, the secret is installed on the sole of the special signal launcher, after wearing, wherever you go, you can track positioning.

Not long ago, the Quanzhou shoe company, which was appointed by the IOC to designate leather goods suppliers, was designed for a car family, specially designed a pair of driving shoes suitable for driving all year round.

This shoe is designed with no bottom edge, so that the bottom of the shoe shrinks, so that drivers can avoid shoe hooking on the pedals when changing the throttle and brake.

The bottom of the shoe is also designed with a skid proof design to ensure that it will not slip on the accelerator or brake or clutch and greatly improve the safety of driving.

In addition, Zhengda sports launched swing shoes, its circular functional soles, such as power boat shape, heel foot arch - toe forward 15 degrees, easy to lose weight and shape in walking; from foreign trade to domestic trade pformation of shoes and clothes, try to use Chinese medicine health shoes as a market breakthrough.

Subdivide selling points and increase profits

"Besides price, channel, advertising and other factors, products have always been one of the core elements of shoe enterprises to win the competitive edge of the market.

The frequent listing of personal shoes is actually an attempt by shoe companies to explore and segment the market and create landmark products.

Analysis of the industry.

"Iconic products are relatively popular products. They are not necessarily the biggest selling products at present, but they usually have certain personalities, which can highlight the connotation of the brand, enhance the popularity and reputation of the products, and guide the trend and create future profit points."

JIM S brand design director Hui Wen long said.

Symbolic products, while creating selling points, have also become the magic weapon for many shoe enterprises to innovate in the market. Small and medium-sized shoe enterprises are doing research on alternative products to seize the weak space of strong enterprises, so as to seek survival space.

For example, in the case of strong sports brands in China, wild sports chose a new way, focusing on the field of breathable shoes. In 2010, the gross sales of breathable shoes increased by 30%. In 2011, wild forces terminated other footwear products, making only breathable shoes and breaking through the field of subdivision.

Personalized products can also bring more profit margins to enterprises. AOKANG's positioning shoes can reach more than 1000 yuan. Nike's Lunar New Year shoes for celebrating the lunar new year are priced at more than 2000 yuan, 2-3 times that of ordinary products.