1008 Traditional Enterprises "Touch The Net" &Nbsp; Wenshang "Taobao Plan" Wealth Road.

In the past, the "double 12" and Christmas have become the big days for many netizens to revel in online shopping in Taobao mall. On the other hand, the companies that open online shops are smiling happily to the straight up trading volume on the screen. Aiming at powerful online purchasing power, many traditional enterprises are optimistic about online shopping cake, and have been transformed into "Internet land amphibious". In 2011, the network, an incremental market with unlimited potential, is becoming more and more popular with traditional enterprises and becomes a "battleground".

Shopping street, Jingdong mall, pat net... When you open a shopping website, you will find that you are now joining the business battlefield. Wenzhou brand Caravans are getting bigger.

Wenzhou Market transmission In recent years, enterprises in recent years have been "touching the net". Apart from some enterprises' own online sales platform, more Wenzhou brand enterprises have chosen to appear on the major online retail platforms, such as official flagship stores and authorized stores. Take Taobao mall as an example. Up to now, there are 1008 businessmen in Wenzhou on the Taobao mall, ranking the twelfth in the country.

Traditional enterprises are getting hot online, and the Internet market is expanding rapidly, bringing the new growth share to the enterprise. In addition to the extensive network, businesses are beginning to pay attention to how to integrate entity management and virtual marketing and launch a new Taobao plan to open another wealth door for enterprises.

　 Become a "Star" after touching the net

People who have decorated the house have had such trouble, buying all kinds of decoration materials to run around, wasting time and energy and making people complain incessantly. A few days ago, the online shopping platform of integrated home appliances was launched online, and users only need to sit at home and click the mouse to complete the purchase of household appliances. This website is an e-commerce shopping platform run by xingle group, a leading wire and cable enterprise in Wenzhou.

Like xingle group, Wenzhou enterprises are beginning to get involved in the Internet market and develop e-business in the face of the increasing number of Internet consumer market in recent years. There are too many traditional enterprises on the Internet: Metersbonwe, Bai Li, AOKANG , Kangnai, Semir, red dragonfly, Lee Datong... According to the data provided by Taobao mall, the business of Taobao in Wenzhou is mainly distributed in footwear, food, office supplies and other industries, of which more than 30% of Wenzhou's brand goods are sold.

After landing on the Internet, the leading enterprises of Wenzhou's traditional dominant industries have jumped from the offline brand name to the "Star" on the Internet, and the sales performance is far ahead of the similar enterprises in China. Taobao's flagship store will lock in the next year's online store sales plan of 30 million yuan based on its sales target of 10 million yuan this year. Red yellow blue group direct Department Cai Fenglin said, "touch net" more than two years, red and blue online monthly sales double year after year, has reached 50-60 million yuan, Taobao is the leading sales of children's clothing products, "'double eleven' day, our children's clothing flagship store pushed out of 50 percent off packages of postal sales promotion activities, the day sales reached about half of normal monthly sales."

The potential of virtual world

In November 11th this year, Taobao online shopping Carnival created a Alipay turnover of 3 billion 360 million yuan, a turnover of 38 thousand and 900 yuan per second. Under the commercial myth of "singles day" online shopping mall, Wen Shang has begun to think about how to integrate modern e-business mode with traditional marketing, so that enterprises can keep sparks after touching the net.

In March last year, the group opened its flagship store in Taobao mall. It started with a trial mentality, but its performance far exceeded the expected target. The manager of network sales department said that the online store has the advantages of low operating cost, free from geographical restrictions and stable traffic volume. As a traditional enterprise, it has the advantage of design and production, especially on the source of goods. Sometimes the two cooperate with each other to achieve a three-dimensional sales mode of "entity" and "virtual", which can burst out more energy. At the beginning of the line, the inventory proportion and the new products accounted for half of the merchandise proportion, and the discount rate was larger. But with the increase of performance, the strategy was adjusted in time. Since the beginning of this year, online stores and stores have almost been synchronized with the new products, and the price has been uniformly priced nationwide. In addition, the number of physical shops is limited, and the opening of online shops can be extended to the open shop area to extend the brand's tentacles.

Xingle group's xingle purchase network not only sells the xingle brand series products, but also combines a large number of well-known domestic decoration products suppliers, including sales lines, switches, sockets, netting, telephone lines, lamps and lanterns. "At present, there are more than 10 suppliers to cooperate with us, and eight are in consultation so that consumers can fully enjoy the convenience of" one-stop "online shopping. Qin Rongyu, deputy general manager of xingle group marketing company.

Many enterprises responsible person said, regardless of online and offline, enterprises to create brand loyalty and reputation are unchanged. Therefore, the development of electricity providers should pay more attention to improve customer convenience and convenience, to bring customers a better shopping experience.

　 "Thinking in music" to break the bottleneck

According to the "12th Five-Year" e-commerce development guidance issued by the Ministry of Commerce recently, by 2015, China's Enterprises above Designated Size reached more than 80% by using e-commerce, and the amount of online retail sales was equivalent to more than 9% of the total retail sales of social consumer goods. The explosive growth is gratifying, and many companies in the interview say frankly that there is still a bottleneck in the operation of the Internet.

Online retail business is improving, but there are various operational problems after the online shopping platform, for example, the logistics industry can not keep pace with the development of e-commerce. "In the event of intense logistics in major promotional activities, courier delivery often fails to meet the requirements, affecting the after-sales service and overall image of the brand." Said the manager of the group. The lack of professional shops and technical personnel is also the weakness of many network operators. Many companies only had a few people to "sell" online when they first started online. Later, not only did they set up a special department to manage e-commerce, but also the expansion of personnel was accelerating. Like the red, yellow and blue group, there are 8 people in the e-business team, and plans to expand 3 times next year. "The atmosphere of Wenzhou's e-commerce is not strong enough. We are very short of experienced e-commerce talents in online promotion and promotion programs." Cai Fenglin revealed.

Recognizing that traditional industries are the only way to develop e-business, Wenzhou has also developed or joined many online trading public service platforms to expand the market for enterprises by way of network. Wenzhou overseas Chinese trade network was officially launched in recent days, the first batch of 500 Wenzhou production and circulation enterprises settled in; Wenzhou clothing industry already has hundreds of enterprises to join the electricity supplier alliance, the clothing trade association signed the cooperation agreement with the video website Cool 6 network, the first batch screened 12 processing small and medium-sized clothing enterprises; more than 20 Wenzhou footwear brands signed the strategic cooperation agreement with the biggest online shoe city Le Tao network in China; from 1 to June this year, 8 Wenzhou shoes brand accumulated a total of ten million yuan in Le Tao net, and the growth rate rose linearly compared with the early line.