Hundred Towns Industrial Networking "Small Portal + Alliance" &Nbsp; Innovation Platform Effectiveness.
In order to publicize the regional characteristic economy and serve the small and medium-sized enterprises in Hangzhou, Hangzhou The Municipal Economic Committee has set up " Hundred town (street) industrial networking Platform. At present, although the platform is still in the process of improvement, its role has gradually emerged, especially the platform " Small portal + alliance " Innovation mode The brand image of the company has been widely publicized and promoted. Tonglu Xingyuan Health Products Co., Ltd., the person in charge said: when the enterprise entered the hundred town networking platform, it not only promoted the propaganda of enterprises, but also improved the visibility of enterprises to a certain extent.
Tonglu Xingyuan Health Products Co., Ltd. is a specialized bee production enterprise integrating bee keeping, processing, research and development, export and domestic marketing. Now it is a leading product of propolis, royal jelly, royal jelly lyophilized powder, bee pollen, beeswax, male Honeybee Pupa and queen bee. Meanwhile, the products of "winter Birch" propolis, royal jelly soft capsules and tablets are supplied to the domestic market. Over 90% of the products are exported to Europe, America, Australia, Japan and Korea.
Founded in early 2003, it is located on the scenic Fuchun River. The famous hometown of bee products, Tonglu County, Hangzhou City, Zhejiang Province, after several years of development, the company has accumulated some experience in technology development, marketing and other aspects, and has gradually developed into a fast growing science and technology SMEs.
To actively respond to the financial crisis and expand domestic and foreign markets, Xingyuan attaches great importance to the development of e-commerce and pays attention to the role of network in promoting and promoting enterprises.
In choosing the platform for network promotion, Xingyuan seized the "hundred town networking project" of the municipal government, and set the target on the "hzb2b.zj.com/".
The reason why the "hundred towns network" in Hangzhou is chosen is mainly because the platform is sponsored by the Hangzhou municipal government, and the enterprises settled in the first place must release information through the local government's audit, which makes the platform possess the authority and standardization that other websites do not possess.
Secondly, the structure of the platform is a typical form of "small portal + alliance", which means that all kinds of information released by enterprises on the local township (street) platform will appear in the "100 town industrial network" and will be seen by more potential customers.
At the same time, "hundred town networking", with the advantages of large e-commerce platforms such as Toocle.cn, has provided a wider space for the promotion and promotion of enterprises.
"At present, our choice has been rewarded in a certain way," said the head of Xingyuan company. "I believe that after the completion of the hundred town networking platform, its strong clustering advantages will be further highlighted."
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