New Year's Home Industry Needs To Be "Magnificent Turn".

It is a traditional home store that has a history of more than ten years. It was an old and unprecedented problem in 2011. "When the home comes into the winter, 25% of the household businesses will die?" this is the worry of a home store owner. compete Knocking down an opponent can not get more benefits, opportunistic integration of resources, holding together to warm up, to maximize integration. benefit It is also a wise move.

At the end of the year, sales promotion at the end of the year has become increasingly intense for the home market. Traditional price cuts, etc. Promotion The measures are being staged in the near future, and the new way to promote joint operations is also being launched in the near future. As a traditional means of promotion, price concessions still occupy a certain position. Activities such as factory direct selling, buying gifts, winning zero profits, and other activities are still attracting people's attention. According to the analysis of the industry, customers with rigid demand mostly finish the major events of furniture purchase by the end of the year, so people who buy furniture in the near future will increase significantly. And there are many home stores. If you want to attract customers, you will have to offer promotional tools such as price cuts and profits.

Under the traditional marketing bombardment, if consumers do not buy it, the situation of tighten their belts in winter may happen again in 2008. Recently, when I visited the major home stores, some of the head of the shop owner said they were not doing well in business, and frankly, the real estate market had a great impact on them. Liquidity is relatively weak, and can not get timely relief, if this situation is not changed for a long time, enterprises may be directly facing closure. A furniture enterprise manager said, "now has entered the winter, although this year's cabinet and wardrobe market is not good, but the price is still rising, because raw materials are rising exponentially. For enterprises, first, raw materials rise, labor costs rise, profit margins are shrinking; second, all home enterprises are still in line with real estate, real estate is booming, home is thriving, real estate is going downhill, and home industry is also going downhill. Therefore, the household industry is now in the season of keeping out the cold.

It is learnt that, with the upgrading of the industry, the household industry has entered a meager profit era. With the large-scale home selling field, surrounded by large household stores, the home business circles, which are made up of single shops of home enterprises, have already taken shape. These individual stores provide a new choice for people's home purchase with its spacious and comfortable space, rich product line and true and natural experience. At the same time, home enterprises are also keen on cross industry cooperation this year. When the market environment is full of uncertainties, it is a key to get rid of "loneliness" when forming alliances with other enterprises. Many enterprises and decoration companies jointly divide up the market of hardbound repair, and at the same time, the form of alliance has gradually become popular. The partners have shared resources in many aspects, such as brand communication, channel promotion, after sale service, and so on, so as to grab more market share. Whether to buy furniture and building materials in the future is to run large household stores or brand exclusive stores? From fragmented, centralized to subdividing process, in fact, it is a process from immature to mature. Home furnishings vendors, on the one hand, have to meet the needs of consumers. On the other hand, in the face of internal and external troubles, in 2011, the executives of many large home stores realized that it was impossible for them to enjoy their lives in the past. If they want to win the victory in the market competition, they need to make the final decision.

In order to cope with the market competition under the new situation, how to keep a firm foothold in the low tide and reduce the homogenization competition, how to control the cost and how to accurately grasp the profit point are all the considerations for the home enterprises. In the new year, we should wait and see how the "Shitu" turns out.