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Insiders Say The Value Of Domestic Clothing Brands Is Not Fully Released.

2011/12/28 23:39:00 8

The brand trading center of Shanghai is located in a quiet little hospital with an old Shanghai flavor in Huaihai middle road. Compared with the prosperous business district next to it, it feels like a stranger in the world.

Su Qiang

Interviews were conducted.

He introduced that in the early days of the establishment, the Shanghai brand trading center took the clothing and textile industry as an important business breakthrough point and carried out work around the 4 main lines.

First of all, it is aimed at some clothing listed companies.

Su Qiang said there were many before 2003.

Textile and clothing

Listed companies, but there was a common phenomenon at that time was that the group set up subsidiaries below, the production of assets into the shares of listed companies, which often did not consider.

brand

The value of intangible assets.

Later, with the reform of non tradable shares, the group or brand brothers began to collect the royalties for the listed companies. There was the problem of valuation and intangible assets income in the middle. In view of the lack of the third party authoritative brand asset valuation platform in the market, the first product line after the establishment of the Shanghai brand paction center was the brand authorization of the listed companies.

The second is to revitalize the old brand.

"There are many old brands in the domestic clothing industry with good reputation, but because of poor management or other reasons, the brand value is not sufficient.

release

Su Qiang told reporters, "Shanghai brand trading center's second product line is to build bridges, so that social capital and these old brands docking, so as to achieve the revitalization of old brands."

The third is aimed at cutting-edge designers and clothing brands.

Su Qiang said that the concept of the traditional clothing industry in China is mainly factories and equipment, but now many of the trend companies' competitiveness is in brand, wisdom and creativity. These companies are generally light asset operation. Therefore, another work of Shanghai brand trading center is to create a platform for the latter to achieve docking with PE and VC.

Finally, it helps domestic enterprises to introduce international brands.

Su Qiang said that at present, many domestic textile and textile enterprises are doing foundry work, with small profits and urgent demand for high-end development of value chains, but they are also suffering from huge cost and time consuming.

Correspondingly, in the international market, such as Italy and France, there are also some two or three line brands with long history. They are gradually reduced to empty shells due to lack of local manufacturing links.

"How to introduce international brands into domestic entities is the fourth product line of Shanghai brand trading center."

He said.

Asked whether Shanghai's brand trading centers are being affected by the current rectification of various trading venues, Su Qiang said, "the Shanghai brand trading center is based on the Shanghai cultural property exchange, and the product design is property right, not affected by the policy."