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Fast Fashion Brand WE Enters Wenzhou Five Horse Street One Hundred

2011/12/28 11:06:00 20

Fast Fashion Brand Wenzhou

 

 


Netherlands

Fast fashion brand

WE first entry

Wenzhou

The first flagship store has opened on May Horse Street.


Holland's fast fashion brand WE's first flagship store in Wenzhou opened last week in downtown five Horse Street.

This is the first international fame introduced by Wenzhou one hundred.

Clothes & Accessories

The brand also injected fresh blood for the current single business street.


Following Jack&Jones, Only and Vero Moda, foreign brands such as H&M, ZARA and WE have entered more and more big cities in China, thus causing a "fast fashion" trend.


  


 

 


Holland fast fashion brand WE first entered the first flagship store in Wenzhou.


The WE brand was founded in Holland in 1917. It is known as "the three fast fashion giant in Europe", from Sweden's H&M and Spain's ZARA. It is similar to H&M and ZARA pricing range. It includes popular men's wear, women's wear, children's wear, cowboy series and shoes, accessories, etc. the price of the product is two hundred or three hundred yuan.


According to introducing, the newly opened WE Wenzhou one hundred flagship store occupies 1000 square meters, the storefront is divided into three levels, is commissioned by the WE headquarters to design the world's top design companies, and the store image and the layout of the store are unified globally.

According to the scene of life, the shop is clear and concise, and is permeated with Scandinavian customs.

The decoration of lamps, books, sofa and other decorations makes the shop full of home-based warmth. Walking in the shop seems to be comfortable in a wardrobe.


The head of the flagship store in Wenzhou said that WE has nearly 300 young and stylish professional designers in Holland headquarters. They are always traveling to Milan, New York, Paris, Tokyo and other fashionable areas. The fastest one is only 7 days from design to special counters, and everything from casual to business dress.


On the day of the opening ceremony, Mr. Patrick Benkert, President of WE Asia Pacific, said that "five Horse Street" is a traditional business district in Wenzhou with Wenzhou characteristics. WE as a fashion brand of fast fashion mode is also very consistent with Wenzhou's consumption habits.

China has been regarded as the largest market in the future on the global development of WE, and Wenzhou has become the first two or three line city to open its own stores.

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