Retail Enterprises Are Weighed &Nbsp At The Two Ends, And Local Business Combinations Break Through.

Under inflation, high prices have squeezed the consumption space, and the operating costs such as rents and manpower are high. industry Profits are getting thin. Under the background of difficulties in site selection and expansion, China's commercial retail industry in 2011 encountered unprecedented problems and challenges.

On the one hand, foreign retail giants in this year greatly reduced, WAL-MART and Carrefour exposed the price deception, the Pacific Ocean. Department store On the other hand, compared with the failure of foreign-funded enterprises, domestic enterprises are somewhat relaxed. The performance of domestic retail enterprises has improved steadily, and the pace of mergers and acquisitions and expansion in different places has been quickening and subdividing. market I found my place.

It is understood that some retail enterprises or brand differentiation combination, diversified format combination to broaden the source of profit, or collective efforts to online shopping, or take the "retail + real estate" two legs to walk, from the source to control costs, improve efficiency in detail, a wonderful breakthrough to save themselves.

Retail industry suffers from "double pressure"

After steady growth in 2009 and 2010, the growth of department stores in 2011 began to decline. According to the latest statistics released by Wind, the retail industry will usher in a large number of property rents due to the current and even the next 2~3 years, and the cost of renewal will rise even more than 100%.

According to the survey of China Chain Store Association, the biggest difficulty facing retail businesses this year is the increase of operating costs, including rental costs and labor costs. Among them, the average cost of rents increased by about 30% and the average cost of labor rose by 15%, making it more prudent for many retailers to expand. Although many retail businesses at the beginning of the year have made bold statements for this year's expansion plan, some business plans have not been completed on schedule, even the Pacific, Yong Wang, and paramount enterprises have to close some stores due to the expiration of the property lease and the excessive increase in rents. In addition, the profit growth rate of supermarket enterprises has been lower than the sales growth rate, and the profit has a downward trend. Among them, BBK's gross margin dropped by 0.32%, and the growth rate of gross margin of supermarkets such as Wuming and Lianhua also slowed down significantly.

On the other hand, the continuous rise of CPI, coupled with the drop in consumer psychology expectations, is more like a group of "crisis reports" for many retail businesses. Huang Wenjie, executive director of Guangdong provincial circulation industry, said that sales growth of large circulation enterprises has dropped this year. This is the first time that the retail sales of key retailers have declined in recent years.

Seeking breakthrough through innovative brand combination

"In this breakthrough competition, the local retail enterprises no longer regard" price war "as the first factor. First commercial network president Huang Huajun pointed out that today's shopping malls, especially regional leading stores, are more willing to carry out various value-added services and brand resources integration.

This trend is evident in Guangzhou, a commercial center in Southern China. After the Asian Games, Guangzhou's commercial projects "explode" growth, and "the lack of money" has led to investment difficulties, and new business initiatives have been adopted. At the end of this year, the Pearl River New City Sun Xintiandi shopping center will announce the signing of nearly 20 high-end Spanish fashion brands by the collective signing of the new Guangzhou Tianxin shopping center, and the more than 150 international first-line brands that have just opened soon.

In addition, some old shopping malls are also actively taking the initiative. Tianhe City evacuated Wanning, an old customer who worked for many years, making room for the introduction of ZARA, the first brand of Spanish clothing sales. Before the national day, Guangzhou friendship completed the adjustment and optimization of the "Gemini department store" for the men's hall and the comprehensive hall. After a year of arduous negotiations, Libai square re introduced the Gucci of PPR, the world's third largest luxury group. And the good Plaza is focusing on fast fashion and catering industry as the focus of this year's adjustment. The proportion of catering will account for 18% of the whole format.

　　 Diversified formats to expand profit sources

"On the one hand, the industry profits begin to tilt towards the excellent network resources, and on the other hand, the revenue growth is rapidly concentrating on the new format." Li Xuerong, senior researcher of CIC consultant, thinks that In fact, in the face of fierce competition, some retail enterprises have begun to try many formats. Besides entering commercial real estate, increasing their own brands, expanding logistics construction and opening up e-commerce, increasing the content of formats has also become a new profit growth point.

In the second half of this year, the supermarket of Ren Ren Le launched the "Miller electric" brand in Shenzhen and Xi'an, and entered a low-key appliance chain market. And Huarun 10000 family will be the beauty shop, the Pacific Coffee, OLE supermarket, Hua Runtang, wine cellar and other 6~7 formats together into Guangzhou. On the basis of the existing hypermarkets and supermarkets, PARKnSHOP supermarket has launched its two formats of CITY and TASTE into Guangzhou. And Guang Bai shares recently built independent shopping centers, Guang Bai supermarkets and Guang Bai electrical appliances. Xun Zhenying, chairman of Guang Bai group, pointed out that if there are suitable properties in the future, Guang Bai supermarket and Guang Bai electrical appliances will continue to open their own businesses.

"Multi format collaborative development, leasing negotiations are also more chips." Ma Ruiguang, President of Shenzhen yma international consultancy company, said that if we could deal with many problems of format collaboration, we could play the role of 1+1>2.

　　 Local retailers restart regional expansion

Foreign retailers are encountering a "cold spell", and this year's "accelerated expansion" is almost the main theme for local retailers exploring the way.

Guang Bai shares have opened two young and fashionable GBF department stores in the Pearl River new town and Beijing road reconstruction mall this year. At the same time, Guang Bai shares continue to be added to sign the Zengcheng Donghui city project leasing contract. The Tianhe City department store, which has been criticized by the industry for its slow expansion, has obviously accelerated the pace of expansion this year. In November 5th, the 5 stop shop of Tianhe City Department Store stationed in Baiyun New Town was officially opened. It is reported that its Dongpu store is also in the process of preparation, and is expected to leave the fastest next month.

In addition, Guangzhou Wangfujing and Xinguang department stores, which have been entrenched in Guangzhou for many years, are still "single" department stores. This year, they announced that their first Southern China store chain was located in Foshan market. Guangzhou friendship also announced the first entry into Foshan area this year, and Huarun 10000 plans to open more than 400 new stores this year.

Ou Xiaowei, chairman of Guangzhou Hui run commercial real estate management company, said that local retail enterprises have begun to adjust to the strong regional market by blindly focusing on the blind expansion of scale. After more than 3 years' experience, this strategy has welcomed the new changes in regional expansion in 2011.

"Retail + real estate" walking on two legs

Unwilling to face the sharp rise in the rent of the contract renewal contract, or being mercilessly "go away" after being prosperous, this year, most of the retailers with strong capital strength have chosen to increase the strength of the self purchase property and adopt the expansion mode of "retail + real estate". Public information shows that if the company owns its own property, its operating cost will be 30% to 40% lower than that of the leased property.

It has become the consensus of many enterprises to adopt the mode of "two leased and self built" walking on two legs. In fact, the wave of the retailer's stock market can be traced back to 2009. Under the impact of the financial crisis, many domestic and foreign retail businesses have been involved in commercial real estate projects. As the rent pressure rises, the retailer's enthusiasm will not rise this year.

It is reported that in May this year, Wangfujing has spent more than 200 million yuan to buy Wangfujing commercial square in Changsha. Huarun Wanjia also announced that its march into the commercial real estate landmark project "Ode to joy" will intensify development and plan to expand to 15~20 in the next 5 years. In addition, Guang Bai shares, Maui department stores and Tianhong shopping malls also announced that this year will increase the proportion of commercial property holdings.

　 Passive "touches" Jedi counterattack

The rising tide of online shopping this year has brought a great impact to the sales of shopping malls. According to the latest data from the China Electronic Commerce Research Center, the scale of online retail market in 2010 reached 513 billion 100 million yuan, an increase of 97.3% over the same period last year, and this proportion is expected to soar to 30% in the next 10 years.

"Under such circumstances, online shopping seems to be no longer a supplement to dispensable business entities, but a new profit growth point that can be excavated by traditional department stores." Huang Yongzhi, managing director of Guang Bai shares, said that the independent e-commerce company established by the company has started operation at the end of April this year. In addition, Guangzhou friendship online store "friendship network Tesco" has also been formally launched in July 16th.

It is reported that at present, Wangfujing department stores, Yintai department store, Guang Bai, Guangzhou friendship, Zhongbai group, Dayang department store, Xidan shopping center, Zhongyou department store and other famous business enterprises have opened online shopping centers, and even have a micro-blog wind.