The Textile And Garment Industry Is In The Winter Or Until Next Year.

Global linkage Anti-dumping The economic downturn in Europe and America, the high cost of CPI, and the tightening of money. It is almost heavy to sum up the economy of Foshan and even China in 2011. However, such a day will continue. The situation faced by the major industries and enterprises in Foshan is not showing any signs of improvement. Many even believe that 2012 will be even more difficult. tradition industry How to survive and even transform and upgrade in the current difficult situation? How can new industries curb excessive investment and maintain rational and non bubble development? This network has published a series of reports on "China made wind direction 2012 Foshan exploration camp" today, giving full attention to Foshan's main traditional and emerging industry development phenomena. It not only looks back on the past, but also hopes to conduct a forward-looking observation on the trend in 2012 through in-depth interviews with industry frontline.

In 2011, the development of textile and garment industry slowed down significantly. After several years of superposition. Raw material The price is uncertain, the labor cost is increasing, the RMB exchange rate appreciation is difficult, and the market rule of the past accumulated through experience has become an unmanageable "wild horse". The gradual dilution of profits has also changed from worry to the fact.

In the case of "internal worries and external difficulties", such as export disruption and loss of manpower, business owners are not optimistic about market expectations for next year. During the visit of the Nanfang Daily reporters, most of them believe that the industry's weakness will last until the first half of next year. How to practice the cold spell has become a problem to be solved in the whole industry.

　 Labor costs increase by 20%, employee turnover is still hard to stop.

Nanhai Xinguang Knitting Co., Ltd. is an American company. clothing Brand processing, the products are mainly exported to Europe and the United States and Japan, affected by the Japanese earthquake, the European and American market and other factors, the total sales of this year from 1 to November fell by about 20% compared with the same period last year.

"Internal and external difficulties", the company's responsible person used these 4 words to express the difficulties encountered this year: in addition to export obstruction, the company also encountered staff shortage. According to him, last year, the company had more than 400 workers. It lost more than 100 people a year, and now only about 300 employees are left. In the 2008 financial crisis, there were more than 600 people in the factory. "At that time, we paid more than ten million, and now only millions."

"Now the profit is only about two points, so long as there is a single connection, we will start building without making money." The person in charge said with emotion that he could only keep the workers in order to ensure that the workers could do the work.

In order to retain workers, Pan Zhaowen, the boss of Nanhai Jiarong Garments Co., Ltd. has increased wages from 2007 to now, increasing from 5% to 7% every year. "The increase in the production cost of enterprises is about 30%, and some enterprises have lost money in order to feed their employees." Pan Zhaowen said.

Chen Shubin, executive director of Foshan textile and garment industry association and Qiao Li Chemical Fiber Weaving Co., Ltd. said that the financial crisis in 2008 had a very small impact on its company. It has been the most difficult 3 years since 2009. This year it is even more difficult than 2009. Its company has been reduced to 300 people by more than 400 people at most. "A worker used to operate 3 looms at the most, and now a person operates five or six stations at a very slow speed."

According to the reporter's understanding, the labor cost of Foshan's textile and garment industry is growing by about 20% annually. Even though business owners have been making efforts to increase wages and benefits for front-line employees, it is still difficult to stop employees from losing.

View confrontation

How does the textile and garment industry get out of the trough?

　 　 Wu Haoliang, Secretary General of Foshan Textile Industry Association:

Strengthening enterprise management is the key to win.

According to our observation, the entire textile and garment industry is polarizing. Part of the enterprises that are well managed by the enterprise management and quality control can still get prosperous, but most of the small and medium enterprises lacking standardized management are getting worse and worse. Therefore, if we want to consolidate orders and achieve better business results, enterprises must first realize their transformation, pay more attention to cost management, energy conservation and emission reduction, and strive to scale production enterprises, and increase the development of new products to increase profit margins. In this way, enterprises can get out of difficulties and achieve magnificent turn.

　　 Pan Zhaowen, owner of Nanhai Jiarong Garments Co., Ltd.

We must take our own brand line.

As the US market is hard to maintain, we have begun to cultivate our own brand and try to do domestic sales. Since July this year, the company has been promoting a brand of jeans in Beijing and Shanghai. "At the stage of publicity, it has been investing money, and intends to lose two years to promote it. It may take two years to be effective."

In my view, under the increasingly fierce market competition environment, the survival space of low-end products in European and American countries is getting smaller and smaller. Only by focusing on product design and taking the route of independent brand can enterprises get better survival and development space. {page_break}

Journalist observation

Enterprises need to work hard to be "rejuvenated".

2011 is destined to be an extraordinary year in the textile and garment industry. Since the beginning of the Spring Festival, the "weak season" has begun to show signs of weakness in the industry. But the shortage of orders, the lack of staff start up, and the recruitment of enterprises all the year round have become the plight of the industry throughout the year.

"The time for shuffling is coming." In the course of the interview, many people in the industry agreed that the small and medium-sized enterprises with poor risk tolerance had reached the stage when compared with the large and standardized enterprises. If the overall environment continues to deteriorate, industry shuffling will come.

Facing the deteriorating overall environment, the low cost advantage of textile and garment industry has gradually weakened, forming new competitive advantages has become an urgent task for many textile and garment enterprises.

"We are constantly carrying out pipeline transformation. Before putting in 2 million yuan for JIP management and raising production efficiency by more than 30%, we will continue to put in the computer hanging system this year, forming an automatic production line, and the production efficiency will continue to increase by about 20%." Tan Mingkuang's Foshan Everbright Clothing Co., Ltd. is currently one of the knitting industry giants in Chancheng district. It is still working hard in production management.

Small and medium enterprises' funds are "tight". They can not invest large sums of money to increase production efficiency when the environment is poor, but they can still increase weights in terms of energy conservation, emission reduction and efforts to reduce costs.

Innovative products can bring more profit margins, and upgrading the level of enterprise management will lay a good foundation for the competitiveness of enterprises. Many people in the industry say that practicing "internal strength" is the best policy for the small and medium-sized textile and garment enterprises.