Jinjiang Chen Dai Shoe Material Market Downturn Or Adjust The Industry

This year, shoe manufacturers in Jinjiang have been trapped in the development dilemma due to the deterioration of export environment and the intensification of domestic competition.

As a link of the shoe making industry chain in Jinjiang, what are the business conditions of Chen Dai shoe material market this year?

In this regard, the reporter visited Jindai shoe material market many companies and merchants, and made a comprehensive survey of the operation of shoe material market enterprises. Large enterprises market stability, small businesses facing customer crisis, shoe material market, such as Zhongyu, Huachang and other enterprises are relatively stable, and the number of orders has not decreased.

Ding Delin, general manager of Zhongyu leather, said that because of the relatively wide customers and the long time of cooperation with customers, large enterprises have good reputation, and the main business is medium and high grade materials. Most of the customers are larger shoe manufacturers, and have no influence on order volume.

The main influential companies are small and medium-sized shoe materials companies, which sell low-end materials and customers are mostly small shoe factories in Jinjiang.

Some operators revealed that these companies generally sell low-end materials, mostly small shoe factories in Jinjiang, and the company's orders this year are nearly 1/3.

The profits of enterprises dropped sharply, though the orders of large companies were relatively stable. However, because of the continuing rise in prices of some tannery raw materials such as chemical products this year, and because of the oversupply of supply and fierce competition in the shoe material market, the sales of leather goods basically failed to rise in order to keep their customers' resources.

Hong Zhicong of Hongrun leather said that the raw materials of leather continued to rise this year, but leather materials were basically digested by shoe material dealers.

Corporate profits have fallen sharply, and some businesses are even running in capital preservation.

"Triangle debt" is becoming more and more serious. Shoe material enterprises must bear the debt pressure from shoe factories when they are faced with a drop in profits.

Most shoe material operators say that this year's money is harder to recycle than in previous years.

Because of the poor marketing and large inventory of shoemaking enterprises, the "triangle love" has become increasingly fierce.

And because of the failure of the shoe factory, the situation in which the material merchant's money can not be recovered has also increased greatly in this year.

Some enterprises are also forced to offer more favorable prices to customers who can cash pactions in order to absorb more liquidity.

No matter quantity or quality, the main selling channels of shoe material enterprises are mainly old customers. Managers have maintained a fairly conservative attitude towards the development of new customers.

The head of shoe company of Hong Shun said that now, when developing the new customers, the material business must first investigate the business status, capital position and reputation of the enterprise.

Only when the three parties meet the requirements will they cooperate. Otherwise, the material traders prefer to sell less leather and earn less money, but also keep the healthy development of the enterprises and reduce the business risks.

Way out - high technology and environmental protection, with the upgrading of environmental protection requirements of raw materials by shoemaking enterprises, the demand for green leather in the market has increased considerably in the past two years.

Chen Guoping, manager of Huachang leather, introduces that with the development of some new environmental protection products, the physical properties of synthetic leather are getting better and better, and in some respects, they surpass natural leather.

At present, the market demand of synthetic leather products, such as microfiber, suede microfiber, nano space, and so on, is relatively large, and the profits are relatively high, and the competition among enterprises is relatively small.

So Huachang will focus its development on the production and operation of medium and high grade products in the future.

This month, the new factory of Huian branch of Huachang Group Co., Ltd. started trial operation, and will be formally put into operation at the end of December. At that time, Huachang group's product technology content will be further improved, so as to occupy a greater advantage in the market.

While providing good products, enterprises must keep abreast of sales and services, grasp good customer resources and pay attention to the maintenance of brand image.

At the same time, we should cooperate with customers to diversify and keep the environmental quality of products.

It is very important for the development of enterprises to improve the scientific management system of introducing high-quality talents. At present, the operators of shoe market of Chen Tai mostly use the traditional extensive management mode. For this reason, the manager of Shun Xing shoe material indicates that there are widespread problems in the shoe material enterprises such as low degree of culture and simple management means. In order to improve business efficiency, enterprises must enhance their management. The most important thing is the introduction of high-quality talents, so that they can bring good management mechanism to enterprises, and combine with the rich market experience of operators, so as to manage the enterprise well from inside.

Industry reshuffle has its own characteristics to survive the shoe material market as the upstream industry of the footwear industry. When the footwear industry enters a new round of integration, the shoe material market will also move towards an industry shuffling stage.

Some small businesses with poor quality and low price impact on the market will be gradually eliminated by the market, and the market will gradually move towards standardized development.

If enterprises want to take a foothold in this industry's shuffling, they must focus on the development and popularization of new products and take the road of development with their own characteristics.

Strengthen the professionalism of enterprises, at the same time, locate their customers and make their own products.

In this way, regardless of the size of the enterprise, they will have their own living space in the market.