The Day Is Finally Cold. Luxury Starts The "Big Sale" In Autumn And Winter.

Yesterday, the cold air which had been holding up for more than half a month was finally stormed to Hangzhou. The temperature dropped by 10 degrees Celsius.

It's almost the same day.

The so-called "luxury goods sold in winter and sold in summer" are always better than the normal ones.

"Big sale" swept the goods. Later, the baby became somebody else's.

Every year, the "big sale" of luxury goods brands is a battle. Luxury goods are grabbing guests. Who starts the Sale season earlier and wins the first prize, while the customers are staring at the goods they aim at for the first time, and immediately get in the bag, because one second later may become the treasure of others.

BALLY is the first major brand to launch Sale activities. It began to last for three days in 40 percent off of autumn and winter, and only faced with VIP guests in shops.

But starting tomorrow, 40 percent off will be for all guests.

Before waiting for the big Sale season to launch discounted tide cards, this time seems to smell something different. Starting from this Saturday, the Maxmara Weekend, 7 for all mankind, H&B, Rossetti of Hongkong Hua Ting Group are planning to introduce VIP discount, and will also face the guests.

Last year, the first discounted Tod s did not show any weakness this year. It plans to launch some 30 percent off activity in early December, and Ferragamo will follow suit.

"In fact, compared with last year, the time of big discount season is almost the same, but because of the addition of more tide cards, I feel a lot of participation in the brand."

The head of the shopping mall said that many guests felt the big discount season started earlier this year. The main reason is that the temperature in Hangzhou has not dropped down. Many guests are still wearing single clothes for the first two days. They feel that the winter has not really arrived yet. The temperature has dropped yesterday. And the big card is also making a discount at this time, so there will be an illusion that "the winter is just coming."

Is it good or bad to be in front of the season?

According to convention, whether they are new goods or large sale, big players are always rushing ahead of other brands, so there will often be "off-season sales of spring clothes in winter and summer sales of fur".

But is it always a good thing or a bad thing to always be in front of the season?

"From the perspective of new goods, luxury is the trend. If you don't rush ahead of others, you won't have a season ahead."

For example, many guests like to buy a chisen skirt and thin material in the winter, for example, the mix of the four seasons is also the current trend, just in line with the big "season robbing" sales.

However, there are different problems for the goods in the discounted season.

"In this year's climate, the temperature in Hangzhou has always been very high, so the fur and thick coats in winter are not always well sold, but women's fur vests are bought, but the men's fur coat and fur coat are not optimistic, and we can only rely on the temperature drop now to push a little discount to see if we can make high sales."

The person in charge of the mall said.

Preemptive discount + euro depreciation = global price rise next year?

It is about the beginning of this spring and summer sale, and many of the discount season of the tide cards have been ahead of schedule, and a gesture of "rush for business and rush for time" has generally taken place earlier in the "Sale season". Moreover, this trend has been increasing since the winter sale this year. Xu Mingnian also had to rush ahead of the big cards in the spring and summer sale.

"The smell of Chao is quite sensitive. There may be other reasons."

According to the analysis of the industry, the euro has been depreciating for a long time, and the relative renminbi has fallen to the bottom of the past year. This undoubtedly gives a reason for the global price rise of luxury goods.

Before the euro depreciated, luxury goods had risen in turn, and economists predicted that the euro could face more serious depreciation in the coming years due to the European debt crisis, and this "devaluation expectation" will also lead to a new round of global price surges.