Home >

PEAK: Adhere To The Internationalization Strategy &Nbsp; Keep Climbing And Strive For Progress.

2011/11/19 10:26:00 21

Peak

Sporting Goods Company Limited is mainly engaged in the design, development, manufacture, distribution and promotion of PEAK brand sports products, including

Gym shoes

More than 20 years of professional R & D, manufacturing and sales experience has been made in category, clothing and accessories.

Up to now, PEAK has reached more than 7000 retail outlets in China, and has already established a mature brand operation system combining production and marketing, and exported to five continents in Europe, America, Asia, Africa and Australia.

PEAK, pliteration from the English "PEAK", symbolizes the spirit of constantly climbing the peak and enterprising self-confidence. From the beginning of construction, PEAK aims to create "the world famous brand" as its business purpose, and aims to create the first Chinese basketball equipment.

brand

"In the past more than 20 years, we have spared no effort to promote the development of basketball in China.

2005年，匹克陆续赞助美国NBA休斯敦火箭队、雄鹿队主场，斯坦科维奇洲际篮球冠军杯、欧洲全明星赛、澳大利亚国家男女篮球队等多项国际赛事和运动队，成功树立起一流的国际体育品牌形象;2006年，NBA火箭队球星肖恩·巴蒂尔激情加盟匹克，身披匹克战袍的澳大利亚女篮同年勇夺世锦赛冠军，更彰显匹克在体育营销上的成功;2007年，匹克以非凡实力成为NBA中国官方市场合作伙伴;在竞争空前激烈的08奥运大环境下，匹克独具匠心，签约赞助伊拉克、塞浦路斯两国奥运代表队出征2008北京奥运会，同时成为“微笑北京”2008志愿者合作伙伴，着力开展奥运营销;2009年，匹克大放异彩，不仅使签约NBA球星的人数增至12人，创下竞争对手无法企及的记录;继签约NBA之后将FIBA收入囊中，成功垄断NBA与FIBA两大国际最知名的篮球赛事资源;2010年，匹克坚持一贯的国际化战略，分别与“

The Stankovic intercontinental basketball tournament renewed its covenant, and entered into a strategic partnership with the "New Zealand Olympic Committee", "Serbia Basketball Association", "Jiangsu satellite TV" and WTA, and took WTA star Olga Gwatersova into the banner to make efforts in the field of tennis and strive to create new core businesses. In 2011, PEAK held a press conference in Losangeles, announcing that PEAK's US subsidiary was formally established and will enter the US market in 2011.

In the same year, PEAK and FIBA formally signed up as global strategic partners and achieved a new upgrading of the internationalization strategy from Asia to the world.

Under the goal of PEAK's efforts to expand the whole sports business, PEAK and the seventh China Urban games Executive Committee signed a partnership agreement in Nanchang, Jiangxi, and became the first highest level partner of the seventh City Games in China. They signed an agreement with WCBA to become an official sponsor of WCBA. They are committed to promoting the development of China's sports industry and finding and cultivating excellent sports reserve talents.

{page_break}

In line with the idea of "creating value for customers", through differentiated brand marketing, brand internationalization, market specialization and product serialization, as well as intensive cultivation of sales network, enhanced terminal image, and scientific logistics control and sales management, PEAK has succeeded in gaining sales growth and brand value enhancement of brand strength.

As early as the middle of 90s, PEAK passed the ISO9002 quality certification system, and became the first enterprise in the same industry to pass double certification of quality system and product quality.

At present, the company has established and implemented ERP management system for enterprises.

market

The efficient management of the value chain, the realization of network system control in sales, the improvement of logistics management efficiency, the maturity of the application of office system, the realization of the company's information sharing and paperless office in the whole country; in the construction of corporate culture, the company has always attached importance to personnel training, regularly carried out various staff training and sports activities in the enterprise, gradually improved the employee welfare policy, and made efforts to build a learning enterprise in twenty-first Century. In terms of social responsibility, it established tens of millions of charitable foundations and launched a number of highly praised public welfare activities, and actively set up corporate reputation and social image. PEAK is taking the firm step of expanding the international market with continuous innovation and scientific management.