Seven Wolves Revenue In The First Half Of 1 Billion 459 Million Net Profit Rose 10.49%

In August 21st, 002029.SZ released the first half of 2018 performance bulletin, according to the announcement, the first half of the year. Seven wolves Operating income reached 1 billion 459 million yuan, an increase of 13.83% over the same period, and net profit attributable to shareholders of listed companies was 135 million yuan, an increase of 10.49% over the same period last year.

As one of the leading enterprises in China's men's wear brand, Septwolves Group Mainly engaged in "seven wolves" brand men's design, production and sales, the main products include shirts, Man's suit Trousers, jacket, knitted sweater and so on. According to the age of the target consumers, dressing occasions and needs, the "seven wolves" brand products are divided into red label, green label, black label and other product lines.

In 2014, Septwolves Group The original external authorized trademark of the textile is retracted, and its own subsidiary company is established to run men's underwear. Underpants Socks and other needle spinning products. In addition to the "seven wolves" brand, the seven wolves have invested in Chaozhou brand "16N" and the international light luxury brand "Karl Lagerfeld" in recent years. Through the internal fission, we have cultivated a light luxury brand WOLF TOTEM, which is suitable for the new generation of fashion taste choices, so as to create "fashion group" to meet the different needs of different customer groups.

In terms of channel construction, the seven wolves continue to sort out the channels, increase the level of meticulous operation of the channels, continue to divide and spanform the terminal stores according to the "brand stores" that can display the brand image and the "parity stores" that sell in the sub core business circles and communities, and sell products with high cost performance, and improve the overall operation efficiency of the channels. On the one hand, they push the focus of the new channel layout to the shopping center spanition, and launch a new image that accords with their positioning for the development of the shopping center, and strive to improve the matching degree with the goods, so as to achieve the comprehensive upgrading and effective layout of the company's channel terminals.

The adjustment and upgrading of supply chain operation mode is another important task of the seven wolves in the reporting period, and is the core of ensuring the company's "product strength". During the reporting period, the seven wolves continued to optimize the original supply chain system, innovating the quality supplier cooperation mode with category advantages, building a supplier strategic cooperation platform, establishing and maintaining the supplier information base, and improving the supply chain efficiency through the construction of a quality supplier management system. At the same time, refine the production technology, process control, garment inspection procedures, technical standards and process management, clothing quality management and so on. On this basis, strengthen the procurement audit, evaluate the effectiveness of the procurement system process, design rationality, and promote the standardization of the company's procurement system, process and behavior through the feedback from the executive level, so as to provide a guarantee for the company to create "product strength". During the reporting period, the seven wolves effectively managed and controlled procurement costs by increasing the proportion of centralized procurement of materials, the scientific nuclear price negotiation procedure, and so on, so as to enhance the performance price ratio of products.