Missoni Plans To Launch Low Price Second Line Brand
Many people may have missed Missoni and Target.
cooperation
The series, but it doesn't matter, because Missoni plans to launch a low price second line.
brand
It is very likely that you will choose to cooperate with Macy's' s'.
Los Angeles Times's Booth Moore interviewed the Missoni family's three generation Angela, Rosita and Margherita, which are involved in this interview.
second line—an advisory post
The possibility of brand.
Angela Missoni said, "honestly, we didn't expect this possibility, but we received many phone calls from our American friends and told us that the series of cooperation with Target has been a great success, and all the shopping malls have been snapshots outside the store.
"
The series of cooperation with Target has made a lot of branding for the brand. At least, the brand recognition has been reported. It is reported that the effect is equivalent to the advertising value of 100 million dollars.
This success also brought about an increase of 10% in the sales of Missoni brand.
As a result, Missoni plans to win the chase and continue to launch low-priced second tier brands, many of which may choose the Macy of the US mall "s".
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