Women'S Shoes Industry Is Sluggish, Why Is It Fashionable To Invest In Intelligent Manufacturing Projects?

A few days ago, Guangzhou Tian Chuang fashion shoe Limited by Share Ltd (hereinafter referred to as "Tian Chuang fashion") announced that its public offering of A shares could be adjusted by Switching Company bond program, raising funds will not exceed 600 million yuan, and all invest in intelligent manufacturing base construction projects and supplement mobile capital. According to statistics, the total investment of the intelligent manufacturing base of Tian Chong fashion investment is more than 929 million yuan. In the case of women's shoes listed companies generally declining performance, Tian Chong fashion still invest heavily in intelligent manufacturing projects. What's the bottom line?

Tian Chong fashion is a must for this investment intelligent manufacturing project. According to the announcement, Tian Chong fashion will use self financing to invest in the construction before raising funds, and replace it after raising funds. It can be seen that Tian Chong fashion pays attention to intelligent manufacturing projects.

In addition to this investment, Tian Chong fashion signed a project contract with Heng Hui construction in March 21st this year, and built the first stage project of the creative industrial park project of Tian Chong fashion headquarters. The contract amount is about 195 million yuan. It is reported that the project is another intelligent manufacturing base project of Tian Chong fashion.

The creation of smart products is not unreasonable. Ni Jianming, general manager of Tian Chong fashion, told an interview with the China Commercial Daily reporter that at present, the consumer demand for footwear has become more and more personalized, and shoe manufacturers are still carrying out a batch production of a version, which is hard to keep up with the fashion trend. Moreover, the traditional women's shoes industry now faces the problem of labor scarcity and rising costs. It needs automation and intellectualization to replace machines and improve production efficiency. Based on this, Tian Chong fashion officially launched the automatic intelligent production line in August last year. It pioneered the application of industrial robots to the production of fashionable women's shoes, and the human efficiency increased by more than 30%.

At present, the production capacity of Tian Chong fashion footwear is about 2 million 700 thousand pairs / year, and its capacity accounts for about 51.2%. It is estimated that if the above convertible bond projects are successfully implemented, the proportion of the company's own production capacity is expected to increase by 10-20 percentage points, the cost of trial and error will be greatly reduced, the scale customization will be further improved, and the per capita efficiency will be further enhanced.

In addition to the importance of intelligent manufacturing projects, Tian Chong fashion before investing in the construction of funds is also sure of its own strength. In the case of AOKANG international, red dragonfly, Daphne and many other footwear listed companies, their performance declined or even suffered losses. The annual report shows that the revenue of 2 billion 52 million yuan was up by 18.37% last year, and the net profit attributable to shareholders of listed companies was 242 million yuan, an increase of 28.87% over the same period last year. In addition, the first quarter of this year's report shows that the company's revenue is 491 million yuan, an increase of 4.52% over the same period last year.

Unlike Daphne, Saturday and other brands, a total of 1925 stores, including 1377 direct shops and 548 stores, reached 91 by the end of last year. The number of outlets added by stores was reduced by 91.

According to the China Commercial Daily reporter, from the business sector, Tian Chong fashion is divided into footwear and accessories business and mobile Internet digital marketing business, footwear business revenue accounted for more than 80%. The company has six brands of women's shoes, including five high-end brand shoes: KISSCAT, ZSAZSAZSU, tigrisso, KissKitty and KASMASE, and acting as the high-end brand of women's shoes in Spain.

Chen Bo, a Fortune Securities analyst, said that at present, the matrix of Tian Zhuang's fashion brand is perfect, its operation is stable, and its advantages in the footwear industry are obvious. At present, the company began to enter the leisure footwear category through flexible supply chain transformation. After the completion of the future intelligent manufacturing base, the capacity bottleneck problem will be effectively solved, the cost side pressure will be reduced, and the business efficiency will further improve. The impact of online channel and other factors on performance is marginal diminishing benefit. Product structure optimization and brand positioning adjustment have a positive impact on performance. Author: Wang Yue