2011 Outdoor Products Climbed &Nbsp; Golden Autumn Went To Shenzhen International Gift Show.

According to the 2010 annual report of China outdoor products market, the scale of China's outdoor products market has reached 6 billion 970 million yuan, which is becoming a new engine for stimulating consumption growth. Moreover, the potential of China's outdoor products market remains to be excavated. Taking textiles as an example, about 15% of China's textile market retail sales in 2010 were sporting goods, 35% of which were fashion and leisure products, and outdoor clothing with special properties had 2%-3%, while outdoor textiles in Europe, America, Japan and Korea accounted for 15-20% share.

In 2010, the outdoor market in the United States reached 15 billion US dollars and the European Union reached 14 billion euros. At present, all kinds of American theme There are more than 20 thousand camping sites with different stars, and only about 40 yuan in China. Several provinces in China have begun to attach importance to the construction of camping sites, and scenic spots have begun to open camping sites. Industry analysts believe that by 2015 or even longer, outdoor products industry can maintain an annual growth rate of more than 45%.

In October 20, 2011, the nineteenth China (Shenzhen) International Toys and gifts exhibition will be held in Shenzhen. Convention and Exhibition Center A large number of famous outdoor products brands will also be held in full bloom. In spite of the fact that the outdoor industry does not have a large share of the gift market, it is at an obvious stage of high growth. The attention of professional buyers such as banks, real estate, department stores, super group customers, online shopkeepers and so on to outdoor products also rose significantly.

China will be the largest market for outdoor sports in the future. First of all, China's abundant tourism resources provide a solid foundation for the development of outdoor sports. Second, with the rapid growth of China's economy, the 20-40 year old middle class will continue to expand and become the main force of outdoor sports. Thirdly, China is in the stage of vehicle popularization. It is expected that this year, China's auto sales will reach 17 million, which will surpass the highest level in American history, and the number of family driving tours will increase.

More importantly, in recent years, with the rise of outdoor sports, consumer demand for outdoor products also has many characteristics. Besides mountaineering, hiking, bicycling and rock climbing, light professional fishing, photography, mountaineering, camping, crossing, skiing, tracing the stream, riding, surfing, self driving, family picnic, barbecue and other activities are rapidly becoming popular and become new urban life. WEATHERVANE 。

The concept of "outdoor life" has been heating up, and the number of outdoor sports people has been increasing, and new requirements for outdoor products have also been put forward. Outdoor products practitioners are also concerned about the change of demand trend. Tent, sleeping bag, oven, hiking shoes, assault clothing, outdoor lamps, backpacks, picnic blanket, sports kettle, car fridge, folding tables and chairs, outdoor first-aid bags and other rich products series, to meet the needs of different types of activities outside the home.

At present, China's outdoor products market is flourishing, with 480 brands, of which 160 are domestic brands and 320 are foreign brands. The outdoor market has a larger product span, so that it can accommodate more brand survival and development of different positioning and different market segments, which provides a great market opportunity for businesses.

In recent years, outdoor products have become a gift force with novelty, health and fashion characteristics. In the industry, the brand name of "picnic bag first supplier", "Yudu brand leader" said: "in addition to traditional wholesale stores and emerging e-commerce channels, we are very optimistic about gift channels."

According to the organizers, the exhibition will not only open all the nine exhibition centers of the Shenzhen Convention and Exhibition Center, but also open the two floor service hall as a boutique exhibition area, and increase the free direct train service in many districts of the Pearl River Delta region, providing more trading opportunities for more enterprises and buyers. It is expected that the four day exhibition will receive more than 130 thousand visitors at home and abroad.