China'S Export Shoe Companies Compete For Domestic Market

Shoemaking enterprises are upgrading their domestic market consumption from the inside to outside market and under the severe export situation. Many shoe making enterprises, which have long focused on the international market, have turned their attention to the domestic market this year, and invested more technology R & D strength to meet the needs of domestic consumers, thus providing more fashionable, high-quality and affordable products for consumers in the country to promote the upgrading of the domestic footwear market.

China's shoe exports are "lifting prices". China is the largest footwear producing area in the world. However, since last year, the export situation of footwear has been severely affected by the appreciation of the renminbi, the rise in prices of raw materials, the shortage of energy and the barriers to foreign trade.

In Guangdong, where footwear production is nearly half of that of the whole country, footwear exports have ended this year with rapid growth for the first time this year.

Guangzhou customs latest statistics show that in 2008, Guangdong footwear export enterprises significantly reduced, and export performance enterprises dropped from 5811 in the same period last year to 3924 in the first half of this year. Among them, the decline of footwear export enterprises in the Pearl River Delta was more obvious, from 5043 in the same period last year to 2617 in the first half of this year, a drop of 48.1%.

Meanwhile, Guangdong exported 1 billion 630 million pairs of footwear products in the first half of this year, down 15.8% from the same period last year.

In sharp contrast to the decline in export enterprises and quantity, the export volume of footwear in Guangdong in the first half of this year was 4 billion 960 million yuan, an increase of 9.2%, and the export average price was 3 US dollars / double, an increase of 29.6%, showing a situation of "volume price rise".

Regarding this, Qiu Xiaoguang, President of Guangdong Footwear Manufacturers Association, believes that this is a good sign in the structural adjustment of the footwear industry, reflecting the acceleration of integration and intensification of shoe enterprises.

Export footwear enterprises are beginning to compete for the domestic market. Wu Hang, Secretary General of Guangdong Footwear Manufacturers Association, said that under the severe export situation, enterprises that are good at developing domestic sales and walking on "two legs" are relatively less affected.

At present, China consumes nearly 2 billion 300 million pairs of shoes every year, and has become the largest consumer country of shoes in the world. Opening up the domestic market is very important for the survival and development of enterprises.

Chen oil is the head of a medium-sized shoe factory in Huidong County, Guangdong. Because it has always insisted on "two legs" walking, and domestic sales are more than export, the operation of its enterprises is not affected by the export situation.

Chen oil said: "the outlook is neither pessimistic nor optimistic. What is most lacking now is the marketing talents who are good at developing the domestic market."

Foshan Nanhai the Great Wall shoe industry Co., Ltd. is a large enterprise with more than 1000 workers. Its products are mainly exported to Europe and the United States.

Ling Sheng Miao, director of the enterprise, told reporters that the export situation is very severe this year, and the pressure on enterprises is very high. Besides adjusting the disadvantages of export through its own adjustment, the company has also set up a development department to build its own brand to develop domestic products, and its products will be listed in September.

According to the person in charge of the Asian Exhibition Service Co., Ltd., at the China Dongguan international shoes exhibition and shoe machine exhibition held in late October, the organizers, as always, strongly invited overseas buyers, considering that many enterprises are paying close attention to the domestic market at present. They also actively attract businessmen from the important footwear production and marketing bases in East China, Southern China, North China and southwest China to visit and purchase, so as to provide more domestic business opportunities.

Consumers will benefit from the pformation of shoemaking industry. According to the analysis of Guangdong footwear manufacturers, shoes companies compete for the domestic market and will greatly promote the domestic footwear consumption market to integrate with the international market. Consumers will enjoy more fashionable and inexpensive footwear products.

According to the insiders, more and more enterprises have begun to attach importance to enhancing the ability of technological innovation. Some enterprises have set up the R & D Center for shoemaking, and the footwear industry in Guangdong has begun to standardize the technology in the fields of finished shoes, materials and parts, shoe making equipment and so on. Enterprises are going further to specialized production, new technology, new materials and new technology will be more applied and developed in the shoemaking industry, which will promote the upgrading of the domestic footwear market.

Wu Hang, Secretary General of Guangdong Footwear Manufacturers Association, said that a large number of shoe-making enterprises are looking at the domestic market, and will further promote the domestic footwear market to further develop into fashion, quality and price concessions.

Apart from the fact that enterprises can gain more room for survival in expanding the domestic market, consumers can also benefit directly from it. This is a manifestation of a healthy and mature market.