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Mei Bang Clothing Electric Business Invested About 60 Million Yuan In One Year.

2011/9/30 16:04:00 46

On the 29 day, the US bond clothing announcement said it decided to stop the e-commerce business, because the investment needed in logistics distribution, marketing resources and information system is very huge, and the financial risks in the early stage are not controllable.

In line experts warn that only 20% of e-commerce enterprises can be flat or profitable, and the fate they face is not much different from that of traditional enterprises.

29 days, with "

Cat chase

"The famous apparel brands listed on the domestic apparel market, the US state clothing announcement said they decided to stop e-commerce business. The company launched an e-commerce website at the end of last year.

In explanation of the announcement, the United States explained that e-commerce needs huge investment in resource allocation such as logistics and distribution, marketing resources and information systems.

At present, if we continue to engage in e-commerce business, the company's overall performance and shareholders' interests are hard to guarantee.

Less than about 60000000 yuan a year.

Insiders say that a serious shortage of investment is the biggest reason for the collapse of the United States and costumes.

According to the announcement, the investment in the electronic commerce business in the early stage of Mei Bang clothing is mainly represented by personnel.

salary

The total cost of these projects, including the cost of technology development, the cost of logistics and distribution, and the cost of advertising promotion, has been included in the profit and loss statements of the United States of America in the aggregate of about about 60000000 yuan.

According to the 2011 semi annual report of Smith Barney, the performance in the first half of the year increased by more than 8 times, while the company did not disclose any specific data for its revenue.

In terms of the estimated sales of US $10 billion this year, e-commerce sales are expected to be less than zero.

This time it stopped.

Electronic Commerce

But the company said that the suspension of the business did not involve disposal of assets, nor would it increase the company's expenses.

The company authorized the original e-business platform to be a wholly owned subsidiary of Shanghai Huafu Investment Co., Ltd.

In recent years, some traditional clothing enterprises have built up an e-commerce platform by themselves. However, due to the lack of relevant management and internal control, the management of their supply chain channels is chaotic, resulting in mutual erosion among channels, which has been a drag on the company's performance.

Up to now, there is no successful case in China for the traditional industry to enter e - commerce.

Some enterprises choose to outsource the electricity business, or directly store the online store on the professional platform.

For example, the BONO, the independent brand e-commerce website founded by the birds, is in a state of no death.