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&Nbsp, A Children'S Clothing Store With "Material", Explore The Secrets Of Pistachio Stores.

2011/5/5 13:11:00 90

Children'S Clothing Shop Pistachio Store Selling Secrets

It is also a children's clothing store. Why do some stores store up, but others are open? They are also engaged in children's clothing sales. Why do people earn millions of money per month, but some people are struggling to support several of them?

In the hottest children's clothing market, Beijing's Le Mei International Trade Co., Ltd.

Pistachio children's wear

"At the beginning of the new year in 2011, it has achieved good results, and the summer clothing market has triggered a panic buying rush everywhere.

How did the pistachio children's clothing achieve such a success? For this reason, I visited manager Wang, manager of marketing department of Beijing Yi Le Mei International Trade Co., Ltd.


Manager Wang said, pistachio can achieve today's results, in addition to high-quality low-priced children's clothing products as a strong backing, and more importantly, Beijing Yi Le Mei International Trade Co., Ltd. pays attention to details and keeps improving.

A children's clothing store wants to stand out. It's just that the product is not enough, and it needs many directions.

Stereoscopic packaging

Details determine success or failure. The key to making a store is to do the details.


Children's wear showcase decides the first impression


In the display of the image of the shop, the design and production of children's clothes showcase is the same as that of adult clothing, and it has its own unique features. The design of children's clothing cabinet should conforms to the consumption needs of parents and children at the same time. It is not only to follow the parents' buying psychology, but also take into account the color and shape of the children's favorite color and shape. In the present children's clothing consumption, the children's subjective consciousness has gradually dominated the consumption behavior, and the children's eyes are different from the adults.

Pistachio children's wear through actual stores

Sales feedback

Constantly innovating and improving, bringing consumers everywhere new visual enjoyment, paying attention to the overall collocation, revealing the elegance of color.


Selling goods is also selling display.


As we all know, the purpose of setting up commodity space is to enable customers to choose goods, buy goods and sell products.

Pistachio children's clothing not only has hired outstanding domestic and foreign costumes teachers, but also made a display training team, and carried out weekly monitoring of children's clothing display in stores. "Every butterfly is a ghost of a previous flower, and came back to find its memory."

Today, the mainstream consumer group is the 70 generation of post-80s generation. The pistachio children's clothing is the best choice. It uses gorgeous colors and orderly spatial layout to sublimate the perceptual factors of consumers, and ultimately arouse their desire to buy.

Counters, windows, shelves, platforms...

It has permeated the heart and hope of many designers of Beijing Yi Le Mei International Trade Co., Ltd.


Lighting, sound and temperature must not be small.


Sales are not done overnight. The manager of the pistachio children's clothing tells us that although the company pushes children's clothing at a fair price, they don't lose their store layout in a big way: the lighting design of the shop is proper, the visual and baking atmosphere of the products is strengthened, and the background music is strictly broadcast according to the headquarters regulations, which directly reflects the culture and location of pistachio shops. According to the principle of comfort, the temperature of the air-conditioners in the store strictly abide by the stipulation that "winter should be warm but not hot and hot, and the summer should be cool and not cold", which provides consumers with a comfortable shopping environment, and directly improves the "return rate" and increases sales.


It is undoubtedly the first choice for many parents to choose a good, inexpensive, and full variety. However, with the progress of the times, the proportion of perceptual consumption has gradually increased. The terminal strategy of pistachio children's clothing seems to arouse consumers' shopping enthusiasm and leave a good impression on consumers.

The gap between the details reveals the difference between the management level of the brand terminal stores. Through the actual sales volume, we can see that the terminal management of pistachio has been gradually recognized by the market.

Here, I wish the pistachio children's clothing can open up a wider space in the domestic market.

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