The Leading Brand Of Domestic Casual Wear Industry -- Semir Six

Development exploration

In the virtual management mode, in order to achieve the greatest advantage in competition, the partners retain their most crucial functions, and integrate other functions through various forms with external forces to make up for the synergy advantage with maximum efficiency and construct a strong strategic competition alliance.

Use OEM to borrow chicken and eggs and borrow nets to catch fish.
　　
    Garment processing type If enterprises want to maintain a sustained competitive advantage and market dominance in the new economic development trend, they are faced with huge investment in capital, equipment and technology, and cultivate their core skills. This not only increases the cost of operation and management, but also reduces the ability of product design, marketing and promotion, so that production advantages can not be transformed into market advantages. Semir has broken through the bottleneck of this development by using the virtual operation mode. Through OEM, it divided itself into other low value parts which are not good at, lack of strength and no advantages, and achieved the goal of making use of external forces to integrate external resources and make up for their weaknesses. Adopt the virtual production strategy of "borrowing the chicken and laying eggs" and the virtual sales strategy of "net fishing". Only one virtual production can save more than 200 million yuan of production base investment and equipment acquisition cost. Therefore, in a short period of time, we can put money and energy into product design and brand management with high added value and obvious benefits. So far, successively with The Pearl River Delta and the Yangtze River Delta More than 70 large garment processing factories with high production capacity and other places have established long-term cooperative relations and implemented licensed production, and achieved good economic results. In the production of products, choose a large scale and strong technology production enterprise as OEM partner, and pass the ISO9000 certification standard assessment and on-site QC personnel supervision to ensure product quality. In terms of sales, Semir implements franchised chain operations and transfers the franchise to franchisees through contracts. The river is full of water and the river is full. Under the premise of win-win policy, franchisees enjoy the unique needs of the company's unified image, unified price, unified management, unified service, unified quality, unified source allocation and unified advertising promotion, thus ensuring the company's high quality operation. After more than eight years of brand operation, Semir has increased from 20 chain stores in the early stage to more than 1620, and has been appraised by the Ministry of agriculture as the "national famous brand key enterprise". Top 500 And the "double hundred strong" ranks of the national garment industry, becoming the top 100 enterprises in China.

Brand scale market three pronged approach
　　
It is a test of the strength of an enterprise to cultivate a brand that calls the whole country and run a franchise chain system that covers the whole country. Semir, Wenzhou and even the whole country. Famous casual wear Enterprises use virtual production and virtual operation to create this kind of strength. Under the circumstances of "outsourcing at the two ends" (i.e. outsourcing and franchising), the product development and brand operation management are carried out wholeheartedly. In the process of virtual operation and brand cultivation, it has gone through three stages:

In the first stage, the growth of quantity is to promote the scale by brand. On the one hand, in the absence of direct investment, rapid replication development will be carried out, and low risk and low cost expansion should be carried out so as to base itself on the market; on the other hand, Franchised store It can also share the advantages of the brand, service and information and so on while reducing its business risks. 　　

The second stage is qualitative upgrading. One is to improve the quality of core products, the specific is performance, technology, standards, measurement and other indicators, to strictly select materials, elaborate production, tough checks (acceptance), focus on monitoring; two is to improve the quality of additional products, that is, products and added value, that is, quality services, focus on pre-sale, sale and after-sales service quality; three is to improve the management level of franchisees, so as to promote the rapid promotion of monopoly outlets single store sales. 　　

The third stage is brand management guided by image. This is the highlight of Semir's virtual enterprise. Practical experience has proved that the famous brand is the foundation for the development of virtual operation. To meet the needs of brand development, Semir's image from VI The store image, advertising image, public image and so on, starting from a large scale and large scale investment to raise public awareness and social reputation. On the premise of completing the transformation of brand image, What to wear "Fashion concept", signed by Nicholas Tse, the Twins of Hongkong's little heavenly king and the best young girl combination, made Semir's brand image in the ascendant, and the brand management advantage quickly emerged, so as to push the brand onto the fast track of scale operation and rapid development.

Management reform arising from virtual operation
　　
The traditional management concept holds that the relationship between enterprises is a confrontation, and the interests of enterprises are changing. The Supply Chain system lacks competitive advantages. Many enterprises have neglected the introduction of their advanced operation processes and perfect management processes when introducing advanced foreign business models. At the same time, they have not analyzed the maturity of the domestic market and the actual situation of enterprises, thus leading to the disconnection between the enterprise mode and the actual situation. 　　

Facing the increasingly fierce market competition and the inherent requirement of the development of Wenzhou casual wear enterprises, Semir has developed a management transformation and management innovation, which is mainly reflected in the following aspects: first, the innovation of business ideas; two, the innovation of planning means; three, the innovation of management technology and marketing services; and four, the innovation of market operation system. Semir will focus on adjusting the structure of the industrial chain, localization of virtual production, and the vertical integration of the apparel industry chain, so as to build a new development pattern of "big logistics and big management".

Semir Guide
　　
Join the camp of Semir group of China and build the most IN brand in China. 　　

Semir group of China, in line with the idea of tree brand, seizing the market, and re drawing interests, put in a high starting point, a large vision, and a fund of forest scale, and carefully molded the brand image to set up a sales network. With " The river is full of water and the river is full. "The traditional philosophy of survival in China has made the company's interest balance tilt to agents, creating a low risk and high return investment opportunity for agents. 　　

China Semir group, in line with the management idea of image first, service first and agent first, creates China's leisure wear brand and co construction. Business philosophy of Semir's leisure business It attracts many customers to join the Semir franchised network.

Business advantage
　　
Franchising we have.

Clear strategic development goals.

Advanced information network service system.

Scientific organizational structure.

Good return on investment.

The quality management system of international certification.

Strong product design team.

    Keen fashion sense .

Perfect brand management mode.

Smooth and efficient logistics support.

Professional systematic training

Fulfil obligations
　　
Our obligations to you:

The exclusive agency right has the sole agency right of the franchisee in the designated area during the period of cooperation. 　　

Business guidance provides market analysis and management guidance one by one. 　　

Propagandize plan provides national advertising support and stage promotion plan. 　　

Provide unity Image design Execute the concept of "seven unification" one by one. 　　

System training one by one, shop manager, shopping guide and other professional training system. 　　

Supply of goods one by one to provide timely "Semir" brand products.

Basic conditions
　　
If you have the following basic conditions:

Modern marketing concept has good goodwill, business ethics, the management and operation ability of the exclusive store, the monopoly place that meets the company's requirements, the spirit of teamwork, and the considerable economic strength.

Affiliate program
　　
1. know 2., consult us 3. intention to communicate 4. fill in the application form 5., the company sent the staff to inspect 6., comprehensive assessment 7., negotiate 8., store design, decorate, change 9., start business, 10., open, 11., follow up marketing support.

Media support

Semir has effective media support, and has maintained long-term cooperation with professional media, providing media consultation, purchasing and Semir advertising in CCTV and other media. A large number of advertisements were reported before and after Semir in CCTV1, CCTV2, CCTV3, CCTV5, CCTV6 and so on. The popularity of Semir brand is soaring. Chinese apparel industry A strong brand.