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Attach Importance To Trademarks And Add Strength To Brand Building

2011/4/11 15:56:00 51

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Trademark Brand Consumption

At present, China's

Per capita GDP

It has exceeded 3000 US dollars, which indicates that the era of Chinese brand consumption has arrived.

Experts believe that more and more Chinese are

Consumer brand

The consumption of Chinese people has shifted from basic physical consumption to emotional and brand consumption. It is foreseeable that in the next 20 years, the expenditure of Chinese people on brand consumption will increase significantly, and the rise of China's national brand is urgent.

The experience of Chinese enterprises going abroad shows that without the strong support of national brands, it is difficult to build an international brand.

In fact, in the history of the world, the rise of a country's economy is often accompanied by the rise of national brands that contain rich cultural and values.

Brand is not only an important symbol of national culture, but also an important embodiment of a country's cultural soft power.

trademark

As a symbol of enterprise brand, it is equivalent to the business card of the enterprise. It is one of the most intuitive media to show the product quality, corporate culture and business reputation to consumers.

Modern large-scale production, management, standards and information technology have laid the foundation for the spread of economic technology and knowledge information, and also create conditions for enterprises to create the same quality products at low prices and provide the same satisfactory services.

Trademark has become the most prominent symbol of different enterprises, products and services. The competition among the market players is evolving into competition among different trademarks.

According to statistics, as of the end of 2010, there were 4 million 604 thousand registered trademarks in China, of which 2876 were well-known trademarks.

Every day, we can not get away from many brand names in our economic life.

Since the reform and opening up, China's trademark industry has experienced three stages of slow development, steady growth and rapid growth, and is heading for a strong and growing growth period.

According to the data, in 1980, when China just restored the unified registered trademark, only 26 thousand applications were applied annually.

With the expansion of China's economic development, reform and opening up and the implementation of trademark strategy, the number of applications for trademark registration has increased year by year.

In 2010, the number of trademark registration applications exceeded 1 million.

Experts point out that trademark, as a product of commodity economy, also reflects the degree of activity of local economy to some extent.

At present, the top five provinces in the list of well-known trademarks are: (1) Zhejiang: 470; (two) Guangdong: 350; (three) Jiangsu: 386; (four) Shandong: 365; (five) Fujian: 186.

These five provinces and municipalities are the most developed provinces and cities in China.

In the early days, when people bought goods, they did not recognize the brand.

With the continuous development of commodity economy, the supply of commodities is increasing, and new brands are emerging. People begin to chase brand-name products, because people have room and space to choose products.

The emergence of trademark not only enables enterprises to quickly own brands, and achieve high profits, but also provides consumers with a reliable guarantee for consumer circulation. This win-win situation finally leads each enterprise to pition from a single emphasis on product production to a process of improving product branding.