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Direct Attack On Seven Death Spots Of Investment Personnel

2011/3/16 16:35:00 94

Investment Competition

Last week, a former colleague called to communicate with him.

Attract investment

The problem.

Listening to the familiar voice, thinking about the days that I used to get along with, I also thought about the days when I had been inviting businessmen.

Knowing that he had changed his job again, he went to a liquor business.

business

The product is a wine category of Moutai.


We used to be in a large area in the same unit. Although our company is a big brand, it is also a daily investment.

In fact, opportunities are the same for every enterprise. They are doing two things, one is the network construction of the first team, the other is the communication.

Promotion

Promotion.

Later, the friend went to another business, promoted to office manager, responsible for two or three prefecture level city, said office manager is actually just address, treatment and assessment policy is different, dry work content eight or nine is the same.

In addition, this enterprise is also a solar energy enterprise, but the scale is not large. At present, the most effective marketing strategy for the growth of the enterprise is the network construction.


It may be in the first unit, mainly the investment promotion work, to the second enterprises, though the regional directors, but the main job is to invite investment and network pformation.

The competition in the solar energy industry is really a shame for many industries. The difficulty of investment makes many people in the industry feel embarrassed. Big business is hard to recruit and small businesses are more difficult to recruit. For such enterprises, basically, the assessment is linked to the number of your investment and the number of the first refund and the amount of late repayment. It's a Microsoft's heart to do business, which makes many people panic and discourage work. Many people will retreat and fear.


The author has done two years of sales work, the sales work in the work of investment promotion is also happy and hate, because the investment in addition to a reward and reward money, hate is the difficulty of investment is really not small, bad will also produce some stories, bad stories also, is developed into an accident, I have reported this to Ann, to the police uncle for help!


The colleague went to the sale of a small Moutai, and telephoned the author to pour out a lot of investment hard water.

To be honest, I didn't do any liquor sales, nor did I dare to give him any specific advice on sales. I just suggested that he should continue to work hard at his legs, talk more, run more, persist more, and consult more senior leaders.


Although it is now a consultative work, I have been impressed by the days when I did sales work, and I was also deeply reflecting on the skills of investment promotion and some fatal habits.

After the experience of investment promotion and the exchange of some colleagues, I would like to share with you my eldest brother the death of business people.


Fear of death


A lot of people do sales work or are forced, or for money, or to exercise, or to prove themselves! I seldom heard that guy said I liked investment promotion work. The people who said it were all people who didn't do sales work and people who did sales supervisor!

In the market, new jobs began to take place. They began to enter the state, and the reality began to force them to think according to the salesperson's thinking.

Tomorrow I'm going to visit a client and refuse to do it. What am I going to do if I'm bombed out? I can't find what to do. A lot of questions!


With so many problems, people will be afraid of what they are doing.

After two days, no intention of customers began to fear more, and then despair.


Therefore, do not report big hopes every day. Too much hope often makes you hopeless.


Fear makes many people out of the company, rather training, prefer to do the state of a dry duck, even if the market is not far away from the hotel, closed himself in the hotel, all fear is acting.


In fact, the market is the best teacher!


Another situation is that you can replace the market, which may be more difficult.

{page_break}


 

For the outlets that manufacturers take the initiative to cancel, many outlets will rather die than surrender. They will have to give you a fish to kill. They will ruin your brand in the locals, publicize the bad things of your manufacturers everywhere, and call and send text messages to threaten you.


I personally experienced an example, the leader let the author to replace the market, went to a point, first recruit new business, after all, can not find it and continue to let the old business.

I just did not know, met with the old business, and began to sweep the street to investigate customers second days ago. The place was not big enough, so the old businessman knew and talked to me.

Lao Shang said that I have been working for ten years, and I want to do it, but now the stock has not been digested and no longer can be paid.

Call to say that you can't do it, people don't dare to do it! They send information to me tomorrow night, but I don't dare to do it tomorrow. I replied to the manufacturer and asked for a trick. Now, the leader has asked me to recruit, and I can't help it! He replied to four simple words: he telephoned me eleven hours later and asked me to meet and talk about it. Do you dare to go to his place to talk about it? The result is nothing. Later, he went to press his intention to make a client, but he dared not do it. The company broke off for several months, but he agreed not to do it. But he wanted a lot of stock and some messy expenses for new customers. The result is really a client willing to do, but dare not, because he is afraid of the old businessman, the old businessman has a "social background", with color, you know! He gave it to others.


Another example is that the author was injured, and was beaten by six or seven young people in the old business, but my businessman found it, and the old businessman was also detained.


For such a thing, let me give you a piece of advice.


Something happened, the first time to find the uncle of the police, dial 110! This place is not necessarily good in the local, but there is no best way to do so, who let other people's site make decisions!


Laziness of death


Inviting a fast worker to do a job, lazy people advise you not to do business, do not do sales, the best job is to "night shift", but that is a great pleasure, and you need to be diligent! The work of investment promotion requires you not only to plan your investment route next day, but also to summarize the work and experience of the day and the previous days, select the customers, who should go there tomorrow, and whom to call, instead of going out for a day at night, drinking a small wine, watching a TV at night, watching a TV, playing a computer.


For many industries, "carpet sweeping" strategy is still a very good investment strategy. It not only costs less, but also realizes people's communication with people, and realizes direct selling. Multidimensional communication also promotes the smooth flow of information and improves the speed of cognition and paction.


Many business people do not want to go out to sweep the streets.

In fact, salesmen are really hard-working. Regardless of the wind and rain, regardless of the scorching sun, regardless of the cracks, you can see the bees as hard working salesmen.

But a lot of people are lazy, unwilling to come out of a hotel, or sleep or play computer. Every month, besides getting the basic salary, they still have two old outlets. How can they even hit the two by the end of the month and still do not give up some money?


Even if it is just to assess the investment and develop the blank outlets, many people are also withering away in two days! They went to a new city for two days, visited several customers, asked for a few business cards, felt that they had no intention, unwilling to go to the second time again, and did not want to sweep the second streets again. There was nothing new.


At the beginning of the people, sex is lazy. Slack leads to the fact that investment personnel do not go out to work, coupled with the lax supervision of some enterprises, so that investment personnel have loopholes and make them more accustomed to lazy habits, so investment is fruitless.


No fight against death.


On the one hand, I feel very self abased and humble. I feel like I am selling, feeling very low and being looked down upon by others. On the one hand, many potential customers and bosses hate this way of door-to-door sales, or even be bombed out, and some say "declined sales"! {page_break}


 

The author has been coaxed out by a client, and people say, "Why are you here again? Here we are, the solar products are shit, and the streets are all, you hurry!" it is not fortunate enough to meet such a client. It is embarrassing to have a big man in my mind. My heart is mixed with five flavors. But fortunately, let me see that there is still such a poor quality of people and the fierce competition in the market.


Today, I have been wandering around for a long time. There are no good intentions of customers. I have been rejected many times. Tomorrow, I still can only hold this mentality. In my impression, there seems to be no product that you can sell to everyone you visit.


Really?


I look forward to your great invention!


To fight and fight, we must make a hundred percent of our losses. We must have more courage and more courage, and we must have a strong heart and face the hardest blow with the best mentality.

Every day of life, there will be some setbacks and setbacks. I am constantly practicing and living in the state of being negated and attacked by others. Perhaps in such a state, you can grow faster.


Death can not endure hardships.


Hardship may be a bit similar to slack, but it seems a little different, so it pulls out.


The world's most short of "eating" is suffering. Of course, if you are rich in two generations and two generations in the government, it will be less. Unfortunately, I do not have that good life. I am a migrant worker who comes out from a small village to survive.


The former boss is a billionaire. Every time he meets, this matter is mentioned. You young people are too hard-working. When I was more than 30, I still had a double deck bed for which the upper and lower berths were welded.


Yes, that is, doing sales and doing business invitation is also a very hard work, but the difficulty is to really insist on it.


Let me give you an example.


At that time, I was still studying. I went to the advertising company to do marketing planning in summer vacation. In fact, it was also a sales job, climbing stairs every day, drilling elevator and shopping.

At the end of the month, a client was late. It was depressing to draft a draft of the manuscript.

He can't use a computer. I can only run back and forth on a second-hand bicycle bought at 30 yuan.

The most annoying thing was the day of the finalization. That day it was raining and raining. Editor in chief's cub's pain, I had to go out when it was raining, and four times in the rain, riding a broken car and wearing a raincoat, a total of eight trips to and fro.

I really feel depressed. I really don't want to go any more, and I can't afford to go any more. I can't change much money in a month, or 1000 yuan. As for it, I'm sorry, but if I don't do it for the sake of this matter, I can't do it now. I can't do it now. I have to sign the last one! I finally got it settled. I think I'll quit my job next month. I didn't think that second months later, the manager would let me lead several marketing plans of the company. The sales manager didn't work because he came for almost three months, and he didn't get a single deal. I got four singlets in a month.


It seems that bitterness is also a kind of discipline for oneself, maybe a good opportunity.


Death cave does not resist pressure


Sometimes feel alive is a kind of pressure! Think back to the idea that you have been trapped by various pressures in more than 20 years, which has occurred at least three times in the process of my growth (not because of work). Fortunately, with the increase of age and responsibility, it is not going to happen now.


The pressure of investment personnel can be divided into two categories: one is given by oneself, the other is led by leaders.


My own pressure is mainly due to self esteem and vanity. I can't find how to look up to my colleagues in front of my colleagues. What do they think of me? The family's hard work has been sent to the so-called colleges and universities to make a mess of their work. What a disgraceful opinion is there is no result? {page_break}


 

How can I tell you when I return to the company to hold a meeting?


The pressure of leaders and their own style, with the leadership of their subordinates, is a kind of pressure. They feel the pressure of the field is too heavy. They think that the leadership is thinking of work. If they want to work well, they will think of their work. If they do not work well, they will think of their leaders. The other is that the manufacturers need to check the leadership, and the leaders need to assign their subordinates to the targets and tasks so that they can give orders to death. For example, "Xiao Zhang, do a good job, and I can give you great expectations. Don't let me down." "Xiao Zhang, can't find the area to report to the company." the pressure from leaders is mainly from manufacturers.


The pressure of selling and inviting business is huge. I am still in charge of myself, but I am being led by others. But only by resisting pressure and changing pressure as a driving force can I do a good job. I do not know how many times I have been said such a thing.


I once a customer was led by this pressure to stimulate, that area has gone to four or five people are uncertain, I went to the local check customer, one of the customers said that you are your brand to the five merchants, they are sacrificed, you stay in the hotel for a month to go back! I have no words!


In the middle of the month, the leader asked, "Xiao Zhang, how did you check out your customers?" I said, "there is only one good intention customer!" the leader "unexpectedly on that one! What situation?" I said, "that's the case. Four or five people have not been settled. I've been here for half a month."


The pressure is so great that I don't know where I can come up with such courage and say such a brain without thinking. I have eaten the leopard's courage and dare to let the leader go down the stage. My colleagues are looking at me and watching me make a fool of myself.

Fortunately, my old leader gave me face and did not say, "you have been opened, back to the headquarters." now, think of the leadership you are very good, very powerful, the adults do not care for the villain, said a sentence "continue to investigate, go all out."

OK, next duty! "


Fortunately, there is a solution to the pressure. I have taken the client in this area.


The business of death is not good.


This is the most lethal business.

Many investment personnel did not listen to lectures and take notes when they were training. When they went out for investment, they took basic information and brochures to the market. They were not prepared enough, and their business was poor. Finally, they became cannon fodder.


I was clear that I went to the market with those salesmen and sacrificed 1/3 in a month.

The structure, technology and quality of the product are not clear to the buyer. It not only damages the image of the brand, but also gives the potential customers the feeling that you are a "little boy", or even a "big liar" and "big flicker" who do not know the industry. It is not clear that the advantages of this brand product can not be explained clearly, and their unprofessional can not convince the customers and have no sense of trust. If you want to re round the pie in the future, people will still not cooperate with you, because you are not a figure in the head of the customer! Understanding of the industry, understanding of mainstream brands, market analysis, and even more demanding brand products.


The author has passed a lot of such mistakes, including a shopping guide for dealers in the shop, talking about the scaffolding 316L of the product.

I say this material is made of more than 10 stainless steel processes, such as electrostatic spraying and high pressure curing.

I didn't expect anyone to be a mechanic. He said, "lad, you want to sell, I can understand, but I can't deceive the consumer. I really doubt if you understand the product, but you are fooling around here! What is 316L? It's not stainless steel, it's a kind of rust resistant iron"! To be honest, I'm not sure. When I heard someone criticize, my face was hot and red at once! As a result, I must have lost the order.


Business incompetence will be regarded as "incompetent" by business professionals. If the real incompetence continues, the final result will be lost on my results, customers will be uncertain, and they will be mistaken for a complete fool and shameless cheater.


We must not persist in death.


The persistence here includes the following up and summing up of investment promotion work.

{page_break}


 

Tracking customers in investment promotion is a very patient work. In many cases, it is clearly meant to be a client who pretends to be unintentional. In fact, it wants policies and conditions to talk with you, pretending to be dishonest with you, and playing big cards yourself. This kind of customers are seen by larger businesses. They are not short of money, and are also very crafty. They also know that you have tasks every month, and they know that you have policies in your hand and there is room for bargaining, especially in the first refund and brand service.

As a result, you and customers will fall into a state of "stretching" each other, and do not want to take the initiative at this time, because at this time, "whoever takes the initiative first will be passive."


One of my customers is like this. The boss is not bad money. The sales of home appliances are about 30000000 a year. If we want to make our products, we will not sign the agreement.

To tell the truth, for a county town is really a little high, the customer went to the company to look at it, the leadership reception for the first time to refund 600 thousand! My God! I first communicate with him is not so high, the leader also scolded me, said I reported too little, not strong enough! Customers say too high, do not want to do.

After half a month's insistent leadership, I can relax. Finally, the last day of the month is finished.


In the initial cooperation, both sides are playing games. Is it not a reason for "factories to bully businesses and businesses to bully factories"?


Investment is like an object. If you want to find a beautiful woman, do you have enough effort to win it? It's possible! Unless you are a bigger star and a more wealthy person, how can you win it at once? You must give people a reason.


Like me, an old peasant worker can only wait alone.


The other is self summary.

There is a summary and reflection will slowly grow, slowly accumulate, and only accumulate more, and there will be one day, there is a possibility of explosion, so I am also accumulating!


The above is just a little bit of my work's humble opinion. Maybe it's network garbage. Maybe it is! But I hope that through my own efforts, though once denied as garbage, I can gradually cultivate myself in the future and become a treasure in garbage.


Finally, with a teacher's words as an end, the teacher should say "forty million" for investment promotion, that is, "go all over the mountains and rivers, eat all kinds of hardships, run through thousands of households and say a thousand words!"


I haven't done much yet, and I have been working hard! I am striving to be great!

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