Luxury Shoes And Clothing Brand PRADA Or Listed In Hongkong

When you wander the Huaihai Road and Nanjing West Road's bustling commercial street, Italy is luxurious.

According to Hongkong media reports, the board of directors of luxury clothing brand PRADA of Italy has passed the listing plan in January 27th. It is estimated that the earliest time to market is in the first half of this year. The scale of financing is expected to exceed US $9 billion 500 million. At present, the specific listing plan has not been finalized.

Reporters yesterday telephoned PRADA China head office, who said they were not aware of the matter and had to verify with their parent company in Italy.

Even so, from a market perspective, PRADA has attracted much attention and its brand promotion effect has emerged.

According to the analysis, PRADA's choice of listing in Hong Kong is likely to be directed at China's luxury market with huge potential. At present, China has been recognized as one of the world's largest luxury goods consumers.

Last year, the commercial blue book published by the Chinese Academy of Social Sciences and other units: the China business development report (2009-2010) shows that as of 2009, the total consumption of luxury goods in China has increased to $9 billion 400 million, with a global share of 27.5%, the first time to surpass the United States and become the second largest extravagant consumer in the world, second only to Japan.

In the next 5 years, China's luxury goods market will occupy the first place in the world.

PRADA has said it will expand investment in China in the next few years.

Once successful in Hongkong, IPO will take the lead in the Chinese market, and the effect of brand promotion is obvious.

In the media rumors that PRADA will soon visit the Hongkong stock market, there is a market analysis. If PRADA landed in Hongkong, it might be a trial version of the international version of Hong Kong.

[expert analysis]

PRADA Hong Kong stock listing has nothing to do with Shanghai international board test.

GUI Hao Ming (chief analyst of Shenyin and Wanguo, Shanghai)

PRADA is prepared to have no direct logical connection between H-share IPO and Shanghai international board.

Judging from the current situation, it may be only a matter of announcing some relevant policies of the international board in the year to enter the actual operation stage, I am afraid there is still a way to go.

For international famous brands, the successful landing of H-share market will undoubtedly boost the promotion of its brand. Through the steps of listing, the relationship between Chinese consumers and foreign brands will be narrowed, which will help to occupy more Chinese market share.

[news background]

PRADA quietly layout China

At present, there are three PRADA boutiques in Shanghai, including two shops located in The Peninsula Hotel and IFC, which are opened last year. At present, Shanghai's only two MiuMiu (PRADA girls' sub line brand) boutiques were opened in May and June respectively.

In addition, the PRADA Heng lung boutique, the first to enter Shanghai, also managed to complete the renovation of the shop by the end of 2009.

In the face of the rapidly expanding Asia Pacific market, PRADA brand launched the 2011 spring and summer fashion show in Beijing in January 22nd. This is the first time the brand has moved T to Italy.

At this moment, the choice of the show in Beijing is regarded as one of the series of preheating activities to be listed in Hongkong.

Data show that the Asia Pacific region has become an important market for PRADA, and sales in the Asia Pacific region surged by 51% in the first three quarters of last year.

A spokesman for the company has also revealed that China's growth rate is among the best compared with other countries, and PRADA will continue to organize a series of major promotional activities in the Asia Pacific region.

According to another source, PRADA plans to open 17 new stores in China this year, and open another 11 stores in 2012.

But the news has not yet been confirmed by PRADA China.

PRADA group is one of the leading companies in the global luxury industry. Its brands include PRADA, MiuMiu, Church 's and CarShoe.

Group products include clothing for men and women, footwear, travel products, accessories, glasses and perfume.

PRADA group's products are sold to 65 countries in the world through 310 Direct stores and many luxury department stores.