Sports Shoes PEAK Takes Advantage Of NBA Celebrity Effect To Brand

In February 24th, every NBA tournament, in addition to letting some basketball fans get their blood boiling, has also played a lot of sports. brand Businesses. As long as the sports brand appears on the NBA arena, it shows that all aspects of the brand have been internationally recognized. Moreover, in the competition, it is also a very good opportunity for brand promotion.

The all star slam dunk contest was held in Losangeles, USA in 2011. Although the PEAK movement in China has been moving towards the international market long ago. market It appeared on the NBA stadium. But in the United States, the sports market is Adidas and Nike Occupy half of the sky, Chinese brands want to "win a tight encirclement" to win a place, then publicity must be very attractive, in line with the tastes of the American audience.

　 Using celebrity effect to brand

This time, PEAK sports in China sponsored NBA basketball player Javier Maggie basketball shoes to participate in this year's all star dunk contest. Mcgee's NBA stars are also attributed to fans who are very popular with fans. Every NBA player's sportswear and sports shoes brand will get very high attention when the NBA stars come out. The campaign of brand promotion by Chinese PEAK campaign will focus on Mcgee's celebrity effect to achieve the audience's attention to the brand. The center's position is very high in Mcgee's pitching and dribbling, which also adds a lot to branding.

　 Unique ability to attract

If it is just like usual to let athletes play in their shoes, it is bound to fail to achieve the desired results. Therefore, PEAK has played a little bit of attention on the shoes, so that people are concerned about the shoes on Mcgee's feet. As you can see from the picture, Mcgee wears two pairs of PEAK sneakers with different colors and styles, one is bright red, the other is dark blue, which is the unique marketing strategy of PEAK sports in China. Throughout the all star slam dunk competition, such stars are few and far between, and fully grasp the American people's interest in novelty and individuality to publicize the latest products of PEAK. The mixture of one and one dark is also applied to the knowledge of the principles of color science. Although people's eyes are attracted by colorful objects, the retina will also be tired under the strong stimulation of many lights. At this time, dark objects can attract people's sight. It seems that the brand war "PEAK" is very considerate.