Main Points Of Storefront Design

Clothing is a commodity that shows the trend of the times.

The prerequisite is to grasp the trend of the times.

Good

Not only beautify the appearance of the city, but also leave a good impression on consumers, and help consumers remember the shops.

The design of storefront mainly includes

,

,

。

(1)

The name is very important. A highly generalized and strongly attractive name plays an important role in the visual stimulation and psychological impact of consumers. It can not only give people the enjoyment of beauty, but also attract customers, expand sales and play the role of the first salesman.

Ancient trade names attached great importance to the use of lucky and smooth words to symbolize their business.

Modern management is also very careful to give their shops a concise, refreshing and distinctive shop name.

As a shop, naming is also a great learning. Its name is elegant, and there is a tidal flu that can move customers' hearts.

A good shop name must be suitable for the level of its target customers and suitable for its business purpose and sentiment.

Establish a beautiful image and enhance the attractiveness of customers.

(two)

Outdoor decoration refers to all decorations before and around the shop.

Such as billboards, neon lights, light boxes, electronic flash advertisements, posters, leaflets ads, live advertisements,

Sign、

,

And outdoor lighting, etc., all belong to outdoor decoration.

To achieve good economic results, consumers must first enter the store.

In addition to advertising and traditional prestige, consumers begin to understand the appearance of an unknown store.

The general psychological reaction of people to things is that an outdoor decoration elegant and luxurious shop, the sale of goods must also be of high quality; while the decoration or flat and obsolete appearance, the goods sold must be interlaced and the quality is difficult to guarantee.

Too luxurious or simple decoration, with uncoordinated arrangement, itself is a man-made barrier to consumers.

Mainly include

,

, signboard design,

And external lighting design.

1. Appearance design

Appearance is

Giving people the overall feeling, sometimes reflects the grade of the shop, can also reflect the personality of the shop.

From the overall style, it can be divided into modern style and traditional style.

The appearance of modern style gives people the spirit of the times and modern psychological feelings.

Most stores use modern style, which is stimulating for most of the consumers with strong sense of the times.

If the shops are in the business district, the nearby shopping malls are generally modern and harmonious.

In today's developing society, the modern style shop gives people a fresh feeling, which makes it harmonious and harmonious with the modern high-speed running society, and also embodies the fashion trend.

The appearance of a traditional national style gives people a sense of simplicity and a rich sense of tradition.

Many hundred years old stores have become traditional brands that affect Chinese and foreign products. Their appearance and decoration have been fixed in the minds of consumers. Therefore, their traditional appearance style can attract customers more.

If the clothing store operates a national costume or antique dress, such as cheongsam, it can adopt the traditional style.

Or the clothing store opens in a commercial street full of simple colors, and it can also adopt the traditional style consistent with the overall style.

2.

When designing outlets, we must consider factors such as store area, passenger flow, geographical location, commodity characteristics and safety management.

If the design is unreasonable, it will lead to crowded crowds or goods will not be exported to customers, thus affecting sales.

In the customer passageway set up by shops, the entrance and exit is the power pump to drive consumption flow.

Well

We should reasonably enable consumers to browse the whole scene from the entrance to the export without leaving dead ends.

If the storefront is a regular storefront, the entrance and exit are generally on the same side, so as to prevent the customers from leaving the corner.

The irregular storefront must take into account many internal conditions.

The difficulty is relatively large.

Shop door design should be open. When designing, we should take into account not letting customers have bad psychology, thus refusing to leave the door.

3.

It is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the shop. It is mainly based on the merchandise sold by our shop. It is a comprehensive advertising art form for commodity introductions and commodity publicity, with the use of scenery, props, background decoration, and appropriate lighting, color and text descriptions.

Before entering the store, consumers have to browse the window consciously or unconsciously.

And publicity have an important influence on consumers' purchase emotions.

First of all, we must highlight the characteristics of commodities and at the same time make them possible.

The arrangement and the introduction of the goods are in line with the general psychological behavior of consumers, that is, to let the consumers have a sense of beauty and comfort after seeing them, and to have good feelings and yearning for the products.

Well

The layout can not only play a role in introducing commodities, guiding consumption and promoting sales, but also can be a fine art for attracting pedestrians in front of shops.