Europe'S Top Luxury Brands "Test The Water" Beijing Market

According to the Italy union news agency, Italy

ZENOBI (cnol) China's first specialty store is located in Beijing Huamao center, which has an area of more than 100 square meters. Besides its traditional style of ZENOBI store, the store's image style also incorporates certain Chinese characteristics.

Store design not only embodies the brand connotation of ZENOBI, but also strives to provide consumers with a comfortable and humane experience environment.

The main products of the stores are leather shoes, belts and clothing. All the goods are new products that are listed in Europe.

ZENOBI was founded in 1946 and has a history of 65 years.

Founder Alfonso (ALFONSO) is a famous shoemaker and craft designer in Italy.

10 years ago, because of his advanced age, Alfonso did not intend to inherit this traditional old industry. He invited the Wang family of Florence, Italy to join. Since then, the company has started to run by Chinese businessmen.

ZENOBI (financial) stores are located all over Europe, and are quite mature in Japan and Southeast Asia.

Mr. Wang, President of finance, said that before ZENOBI landed in the Chinese market, we conducted a full investigation of the market.

The sale of luxury goods has entered a fairly mature stage in the Chinese market, and the market potential is quite large.

Despite the high price of ZENOBI, Mr. Wang said, the traditional handcraft and fashion design of Italy has always been highly regarded, especially its display of masculine and resolute colors for many years.

In the next five years, we will open stores in some provinces of China, especially in some big cities such as Shanghai and Guangzhou, and believe that ZENOBI will come to China, which will add a touch of lure to men.