The Era Of "Home Consumption" Has Arrived &Nbsp; &Nbsp; The General Trend Of Traditional Department Stores Touches The Net.

Data show that at present, two hundred million people in China have experienced the Internet.

When more and more young people like to "home" at home, click the mouse to complete online shopping, the traditional retail giants are obviously "sitting".

INtime

The era of "home consumption" has arrived.

"For more than a month, I bought a pair of winter boots, two sweaters, a book, a jewellery box, two bags, and bought some food coupons."

Miss Fang, a white-collar worker in the workplace, checked out her online shopping spoils this month without complacency.

Since the beginning of the year, Miss Fang has been keen on online shopping. Now, on average, she has to sign 1 parcels every two or three days, so that she can reach the tables and chairs, and the cloth buttons are small. She chooses to buy them from the Internet, so that half the acquaintances are mixed up with the couriers who are faced with three or five faces.

Miss Fang is very happy with online shopping. Her own reason is: "cheap and convenient, as long as you click on the mouse, you can" goods three stores "and stay home.

Data show that at present, two hundred million people in China have experienced online shopping.

Compared with the total retail sales of consumer goods, the share of online sales is still limited, but its rapid growth has made it impossible for traditional department stores.

According to the latest data of China Electronic Commerce Research Center, as of the end of December 2010, the scale of online retail market pactions reached 513 billion 100 million yuan, up 97.3% from the same period last year, nearly doubled from 2009, accounting for 3% of the total retail sales of social commodities in the whole year.

In the entire retail industry, online retail has maintained a much higher growth rate than physical retail.

China's e-commerce research center also predicts that in the next two years, the volume of China's online retail market is expected to exceed trillion yuan per year, accounting for more than 5% of the total retail sales of social commodities.

It is an indisputable fact that the growth rate of online store sales is far more than that of traditional department stores.

Nowadays, the online shopping force is still expanding. Some people even use online shopping instead of the traditional way of shopping. The era of "home consumption" has arrived.

Yintai opens shop online

In the era of "home consumption", more and more customers will turn to online shopping for their taste.

"We are striving for this part of our customers. If you don't open the website, others will open it. It's better to keep our customers than to be snatched away by other websites."

The intention of Yintai department to enter the online shopping market is very simple.

Liao Bin, CEO, thinks that with the development of information technology, the impact of Internet on life is growing.

The consumption habits of the younger generation are changing. As retailers must keep up with the change of consumers, it is inevitable for traditional department stores to enter the online shopping market.

In October last year, intime investment network e-commerce website Yintai network formally launched.

100 million yuan investment, 400 employees, more than 20 thousand square meters of storage center.

Yintai entered the field of electronic commerce, it can be described as "Big Bang".

It is reported that Yintai network is a large B2C e-commerce platform focused on boutique fashion department, and is invested by Yintai department store.

For Yintai network, the Yintai shopping mall is the entity store of Yintai network, which enables customers of Yintai network to get a better shopping experience.

The products and brands of Yintai online are in line with the store. Every day there are tens of thousands of single brands including clothing, cosmetics, shoes and hats, bags, jewelry, luxury goods and so on, which are sold in more than 200 brands.

However, Yintai network is not simply listing some of the goods under the network. It has specialized logistics distribution centers. According to the income and buying habits of network customers, online stores will launch promotional measures different from physical stores.

On line 82 days order is easier than 10000 pen.

After more than 10 years of development, intime department store has gradually realized the development trend from single store to regional chain to national chain. Its stores are located in the commercial centers of Beijing, Wuhan, Xi'an, Hangzhou, Ningbo, Wenzhou, Jinhua, Yiwu and other cities.

According to the expansion strategy of "dense Zhejiang", Zhejiang is still a key area for the development of Yintai, while in Jinhua and Yiwu in the middle of Zhejiang Province, Yintai has laid the pattern of "two cities and four stores".

At the same time, Yintai network also set up a logistics distribution center in Jinhua.

Yintai department store has a strong reliance on the shopping center in central Zhejiang.

It is worth mentioning that Yintai CEO Liao Bin originally started the China apparel network in Jinhua.

Under his operation, Yintai network has been thrived.

On the morning of January 1st this year, Liao Bin revealed on micro-blog that sales figures in December 31st last year showed that the website reached 10247 orders on that day, and the daily sales volume was expected to exceed 4 million yuan.

"Too much to force, in Yintai online line for eighty-second days, breakthrough million mark."

In the original prediction of Liao Bin, it was not until the end of October 2011 that this goal could be achieved.

The trend of traditional department stores touching the net

With the Baidu skyline online, Gome's acquisition of the Internet and the launch of Yintai network, the B2C industry has recently welcomed new members.

China E-Commerce Research Center experts pointed out that e-commerce enterprises, especially all kinds of emerging online shopping centers have appeared one after another, and the domestic B2C online shopping mall has initially formed four models: the integrated shopping mall represented by Taobao mall and Baidu Lok Skynet; a comprehensive independent mall represented by Jingdong mall, Dangdang, Amazon and so on; a network brand mall represented by Van GEE pin, Mai Bao and so on; the "chain + network marketing mall" represented by Yintai network, suning.com and Gome Electrical appliances network.

The battle between customers of traditional department stores and shopping websites is called the two revolution of retail industry by industry experts.

10 years ago, the expansion of retail chains brought about changes and baptism in the retail industry. In recent years, e-commerce has rewritten the economic map, and online shopping is causing a change in consumption patterns.

Insiders pointed out that, compared to pure Internet retailers, the traditional retail enterprises have two advantages in brand marketing and logistics warehousing and distribution system.

Although currently the top 10 retailers in China are pure network retailers, the traditional department store network is the general trend.

National policy support also brings dawn to the traditional department store's net trip.

According to the "12th Five-Year plan" of e-commerce, traditional industries such as industry, commerce and logistics, tourism services will deepen the application of e-commerce.

The Ministry of Commerce said that it is necessary to support traditional commercial retail enterprises to enter e-commerce with special funds.

Under the policy escort, excellent department stores are expected to stand out and expand market share with the help of network sales.