"A Thousand Years Of Extreme Cold" Spawned Great Business Opportunities

"Recently, I have taken a lot of them and said that it will be quite cold this winter and should not worry about it!" last week,

Liu Yi's judgment comes from a news on the Internet: after the hottest summer in history, European meteorologists warned that winter would be even colder this year, and even the possibility of "a thousand years of coldness" might occur.

This language immediately triggered global tremor.

Although the scientific and technological circles are still controversial about this argument, it quickly let many savvy businessmen see the opportunity to make money.

The coldest winter must wear more clothes.

What's the best way to get cold in winter? The easiest way is to wear more clothes. So, if you are serious, winter clothing will undoubtedly become the most popular product this year.

Brokerage research report believes that the textile and garment industry has a high degree of prosperity, though it is a tradition.

"This year's clothing orders are still growing steadily. For the time being, we can not see whether there is a" Millennium cold. "

Yangzhou Yi Jia clothing company said.

However, he told reporters that some of the recent winter clothing back to the phenomenon, which seems to indicate that foreign businesses have been concerned about this opportunity.

For the domestic market, the reporter learned from the wholesale clothing market in Qujiang, Yangzhou, some businessmen generally have high hopes for this winter clothing market.

"Indeed, there are more orders this year, and the volume of shipments has increased considerably over the past year."

A boss said.

Heating supplies have been quietly heating up.

In addition to clothing, all kinds of heating supplies are also standard equipment against cold.

Reporters on Taobao search found that many sellers have been playing the slogan "greeting the Millennium cold" in the baby note, "Millennium cold" has also become one of Taobao's search hot words.

"A thousand years of extremely cold essential rechargeable warm hand treasure hot sale!" Taobao online, a Yangzhou seller said in his baby note.

He told reporters that he had been selling stuffed toys before, and immediately after seeing the news about "thousand years of extreme cold", he immediately got a glimpse of it. Not only did he enter many cartoon plush slippers and hats, but he also got some warm hands and put them in the store.

In addition, thermal insulation equipment such as electric blanket, warm hand mouse, electric tablecloth, warm baby and so on has become a hot commodity this winter.

Psychological suggestion to enlarge purchase desire

Is it possible that scientists will not be able to give a positive answer to this question? Because with the current level of science and technology, people can not accurately predict the subtle changes of future climate.

However, this news undoubtedly deepened people's fear of cold.

"Even if the temperature has not dropped so much, people will feel very cold because of this news."

Zhang Zhengyan, SIYB entrepreneur mentor of Yangzhou youth entrepreneurship service center, believes that this is actually a psychological hint, which will deepen people's impression of an unknown situation.

And reporters through the Internet to more than 10 netizens in the survey also found that almost all people think that this year will appear "a thousand years of extreme cold."

This also shows that even if someone doubts, he will take the attitude of "managing the truth and false, preparing for it first".

Therefore, whether or not "Millennium cold" will happen, but it will undoubtedly affect the psychology of consumers, which is a great business opportunity for many businesses.