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The Five Part Method Of Chain Store Opening

2010/11/5 14:24:00 53

Enterprise Operation

Just like making enterprise Like pipelining, chain operations are business The field is constantly replicating the stores, thus rapidly expanding the scale of enterprises. Therefore, the speed and efficiency of chain stores have become one of the indicators to test the rapid expansion capability of a chain enterprise.


Chain store opening is a very systematic project. Set up shop The operation involves all aspects of enterprise operation, such as people, money and things. It is a key operation with the largest span of departments and the most involving departments. Especially, the coordination of various departments involved in opening stores is very important. Therefore, it is very necessary for chain enterprises to standardize and operate the opening shop operations. It is clear that the roles and functions of various departments in the open global brand network store operation can enable the shop operators to have a clear understanding of the work from the beginning, thus forming clear working ideas, and do well in the coordination and arrangement of various departments' work in opening shop operations.


This article will elaborate on the five departments and their working contents, which are the basis of opening shop operation and standardization operation. At the same time, as chain stores and franchisees are the two main ways of chain expansion, the five department stores will play different roles in two ways of expansion.


  One: Business Development Department:


1, for Direct stores, the business development department is the pioneer of opening stores.


Responsible for site selection and evaluation of new chain stores.


Responsible for signing the lease agreement and property management agreement to solve the leasing, property, fire passage and other projects.


Responsible for the renovation and installation of new stores.


2, for franchisees, the business development department is also a pioneer in opening shop operations, and also a mentor.


Responsible for finding the ideal franchisees.


Responsible for expanding the site selection of new stores and guiding the opening process of franchised stores.


Responsible for following up, guiding and assisting franchisees in the process of new store preparation, solving problems for franchisees and putting forward constructive suggestions.


  The two part: finance department.


1, for Direct stores, the finance department is the guarantor of funds for opening stores, and the finance department needs:


In accordance with the company's new store's plan and contract, we will check the new Department's application and make payment on time.


To be responsible for the preparation and approval of new Department's cost application, and to ensure that the preparation work for decoration, logistics, shelves, operating materials, non commodity materials and fixed assets purchase is completed on time.


The Ministry of finance also needs to apply for POS and other related operational equipment needed by stores.


2. For franchised stores, the finance department is the auditor for opening stores.


Responsible for franchisee new store application fee, margin and the first batch of goods globrand.com collection, timely confirmation, to ensure that funds return.


It is responsible for collecting non commodity goods from franchisees. {page_break}


   The three part: operation Department:


1, for Direct stores, the operation Department is the leader of opening shop operations.


The initiator and organizer of new store opening is responsible for determining the person in charge of the opening shop, organizing and coordinating the whole process of new store opening.


The site control of new store opening is coordinated with the headquarters remote work, so as to ensure timely and quality completion plan.


Responsible for store staff training, commodity and non-material goods receiving, market investigation and analysis.


Organize staff to carry out promotional activities.


Before opening, check whether the opening operations are completed according to schedule.


Implementation of the opening ceremony, etc.


2, for franchisees, the operation Department is the guide.


Responsible for providing professional management processes and operation standards for franchisees.


Responsible for training for franchise staff.


Responsible for guiding the opening, opening and operation of franchised stores.


  The four part: commodity department:


Whether for Direct stores or franchisees, the commodity department is the guarantee for stores.


Responsible for the distribution of new store products, tracking logistics to stores, and ensuring the complete and standardized products in the store.


It is responsible for the distribution of goods and materials in new stores, and logistics to stores, so as to ensure that the materials needed for opening new stores are in place in time, so that the opening of stores can be carried out smoothly.


  The five part: Planning Department:


The planning department is the designer of the shop.


Complete the new store decoration design plan on time, and ensure that the relevant departments do the preparatory work for the new store's preparation according to the drawings.


Select and evaluate the new shop decoration team to ensure that the new store decoration is completed according to quality and on time, ensuring the SI unification of the new store.


Responsible for the new store shelves, props organization, logistics to stores, and ensure that the installation is in place.


Responsible for the planning and promotion of new stores.


The above five part method is the basis for opening shop operations. In order to realize the process and standardization of opening shop, chain enterprises should also specify the main work items of "Five" in the shop, and form a flow chart for opening shop operation as a specific guide for opening shop.

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