Clothing Brand In The Post Crisis Era Knows Service Is Also Competitive

After the global financial crisis, the developed countries have been hit harder, and they are changing strategies to pay more attention to emerging markets.

This has created some pressure on Chinese brands and the Chinese market.

It should be said that over the past two years, all Chinese brands have been suffering from different degrees, because more and more Chinese brands are suffering.

During this period, the Chinese brand itself is also experiencing the differentiation of the market. In this process, whether the enterprise can survive or whether it can rise or fall is more than internal strength.

When Yi Wen first realized global sourcing, many internal

Later, we launched the globalization of talent. At that time, the difference between a local designer and an international designer was not doubled or two times, but ten times or twenty times.

It's a very difficult step. When you get paid, you feel unfair. A foreign designer takes away the salary of a design team, but we still insist on it.

In fact, when the financial crisis is coming, we have taken the first step. When real foreign brands come in, you will find that your products, including your innovation, do not lose them.

At this stage, we need to know Chinese consumers if we want to win.

Service is also competitive. I have always believed that consumer demand is not only a representation of needs, but also a psychological need.

So at this time, we begin to deepen the upstream and downstream industries chain, mobilize the greatest energy to carry out the pformation of service mode.

Now there are many international brands going to our enterprises to see, they do not particularly understand how we dare to do so.

In fact, we are courageously serving. We carry out life-long maintenance and washing of all products, and even store services in different places.

Although this will increase the cost, I feel that this service gives customers a real sense of service at once, and he will feel that the original clothing is like this.

This broke people's understanding of traditional clothes, and they all felt that clothes were bought and worn. Now he will find that the experience of such service makes him feel so convenient.

When he arrives in Beijing, he can wear things in Beijing, go away and store them here and there. He does not need to walk around with clothes. He never even has to think about the disposition of high-end products.

This service mode innovation brings us some opportunities.

It is hard for us to do this without strong support from upstream and downstream.

Therefore, the more crisis is, the more we test the complete coordination of the industrial chain.