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Shoe Industry Is The Key To Achieving "Hegemony".

2010/8/30 10:56:00 90

Shoe Industry Brand Rich Bird

In August 30th, "Whoever has the real wisdom of learning is able to dominate."

footwear industry

"

A few days ago, Professor He Guibin of Zhejiang University asserted when talking about the development of footwear industry.

He believes that China's shoe industry has crossed the age of "demographic dividend" and "creating victory", and is stepping into the brand competition era of bloody competition and emperors' desire, with the "shortage of migrant workers".

Raw material

With the increase of the unfavorable elements such as price increase and trade barrier, the shoe industry will rearrange the new market pattern. Those shoe kings may have encountered bottlenecks in their development, and the new shoe king will stand out in the evolution of history.

We can predict the success or failure of shoe companies.

personnel

Has become a key factor.


It is reported that since the second half of last year, the industry, investment and consumption in the Pearl River Delta have continued to rise, and enterprises are beginning to worry about not recruiting employees.

At present, Dongguan's footwear industry and other manufacturing enterprises, as long as they are still working, more than 99% of them are badly off. There are also many shoe factories in many places.

There are many reasons for this phenomenon. Some shoe companies are small in scale, low in popularity, and poor in stability. In this environment, talents will inevitably feel unstable, the attractiveness of enterprises will naturally drop, and the labor relations of shoe companies are not standardized. They will increase the working hours and intensity of employees at will, low wages, poor working environment, and the interests of employees can not be protected. Moreover, the human resources management system is not scientific, the quality and skills of talents can not be further improved, and there is no room for promotion, so it is easy to lose confidence in enterprises.

The lack of good corporate culture is also an important reason for shoe enterprises to attract and retain talents. Employees lack common values and are not strong enough to identify with enterprises, which often leads to misalignment of personal values and business ideas. It is difficult to form cohesive force and centripetal force.

This kind of factors will directly increase the difficulty of attracting talents to shoe enterprises. Once shoes enterprises lose the strong advantage of labor force, they will not be able to compete with their competitors in the core competitiveness and occupy a strong position in the market.

Only by actively integrating all kinds of resources and establishing a mechanism to attract talents effectively, can shoe enterprises strive to create conditions for attracting talents in a variety of ways, so that they will not get caught in the plight of "labor shortage" or worry about the competition for talent because of the loss of talent.


Rich birds are warm caring and establish enterprises.

Talent pool

"


"Workers are our wealth."

This is an enterprise philosophy believed by the rich bird group.

In creating the wealth of enterprises, the rich bird group first placed its employees in a crucial position. From the day the employees entered the factory, the company loved everyone with love everywhere and kept in touch with employees at all times.

Moreover, the rich bird group, from the bottom of the staff's mind, is committed to building a warm family, starting with every detail, so that every employee can quickly integrate into the family life of the company.

Rich birds group has many measures to build a good living environment: setting up coin washing machines in each dormitory building; introducing "economic packages" and optional meals in the dining hall; sending and sending staff children to and from school in the dining hall; working with related units for a long time; showing the film on weekends; configuring reading centers, table tennis courts, basketball courts, gyms, and other activities centers.

There is inherent concern and beautiful external environment. The rich bird group creates a warm home for its employees.

At the same time, rich birds have done enough work in human resources management, and the talent pool set up by them is a great innovation.

The company files and records each employee's information.

The company assigns professionals to track and establish information files for each employee.

Through the "talent pool" can always understand the development of each employee, timely arrangement of corresponding jobs, provide development platform and space.

It is understood that this initiative has set up a talent echelon for enterprises, which is conducive to the reserve of talents and to facilitate the fresh blood supply of all departments.

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XTEP "school enterprise alliance", training terminal retail talents


  

XTEP

XTEP retail college was set up. The first training target was 37 students from Hunan College of Sports and two Career Technical College in Fujian sports Career Technical College, and 69 employees selected by XTEP branch. The first group was trained by 37 schools.

Set up curriculum group, lecturer group, career planning group, logistics support group, through the system of professional courses, practical coaches, field training, whole process of follow up, to provide retail management talents for XTEP retail terminal outlets.

Since the beginning of the class, the trainees have carried out training related to military training, enterprise culture, brand development, commodity knowledge, service sincerity management and sales skills. Later, they have been assigned to quanxia store to carry out practical training courses, and systematically learn the relevant knowledge of service standards, display standards, store operation courses and system sales skills. After three months of training and practice, they will be assigned to the shops of XTEP branches after graduation.

It is reported that the head of the retail business school plans to recruit 4 students this year, and is expected to continue to train and pport 300 to 500 retail talents.


XTEP implements the mode of "school enterprise combination", and trains retail talents for enterprises through "order", so as to make scientific and practical docking between education and reality.

Moreover, it has innovated the mode of personnel training, changed the mode of training terminal talents, such as "guide shopper, practice manager, store manager, monopoly manager, sales manager", opened up a green channel for excellent terminal talents, shortened the way of training employees, and made students learn and perfect the combination of enterprises.


Talent has become the key for enterprises to establish competitive advantages and grasp opportunities for development.

Footwear enterprises should be good at making use of limited resources, caring and caring for employees, actively retaining and attracting talents, formulating corresponding recruitment and reserve strategies according to local conditions, rationally allocating human resources, making the best use of talents, making the best use of them, while letting employees realize their self-worth, and also injecting fresh blood into shoes enterprises, so as to urge enterprises to maintain vitality and achieve healthy, sustained and rapid development.

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