Anta Signed A Strategic Partnership Agreement With Sina
In May 20th, Sina and Anta Sports Products Limited held the launching ceremony of the Sina Anta Chinese Legion channel in the new exhibition center of Beijing International Exhibition Center. This is another powerful attack of sina in the sports field after signing into the Internet cooperative partner of the Chinese Olympic Committee earlier this year.
Both sides of the cooperation are partners of the Chinese Olympic Committee, which means that the three parties of sina China Olympic Committee and Anta will be more closely tied up. The two sides will conduct all-round cooperation in marketing promotion and sports event cooperation, so as to create the strongest sports marketing alliance in China and achieve closer cooperation on unique resources.
Yang Shuan, deputy director of the State Sports General Administration, vice chairman of the Chinese Olympic Committee, Ma Jilong, director of the market development committee of the Chinese Olympic Committee, Sina chief executive Cao Guowei, chairman and chief executive officer of Anta Sports Products Limited, Ding Shizhong, Sina chief operating officer Du Hong, Anta Executive Vice President Zheng Jie, athletes representative Pang Qing, Tong Jian and other guests attended the signing ceremony.
According to the relevant person in charge of sina and Anta, the strategic cooperation between the two sides is far ahead of the past in terms of scale and amount, and has become a benchmark for Chinese Olympic Committee partners in strategic cooperation and business expansion.
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