Where Does Telemarketing Confidence Start?
Business process market Investigation and demonstration projects, after creative shock, arrangement of the plan, N+M proofreading of the text, can finally be hung up on the Internet with ease, and can also be printed or even printed in large quantities, and there is no need to worry about wasting. At the same time, recruitment work has also temporarily come to a conclusion. The basic investment team is in place. The relevant sales management system and reward and punishment mechanism were finally determined. When everything was ready, it entered the stage of sales promotion.
Sale Investment and foreign liaison need confidence very much. There is a saying that makes sense. Sale It is the pmission of confidence, which makes sense. But sales confidence of salespeople is always hard hit.
Here to Telemarketing As an example, a brief analysis of the lack and establishment of confidence is given.
First, Sales confidence Eight reasons:
(一)主观心态方面:
1、姿态过低:
Usually telephone Sale People first position themselves as selling and selling resources. Under such circumstances, it is difficult to avoid falling into the begging attitude of low person and three class. In fact, "only the division of labor in society is different, there is no distinction between high and low." Telemarketing personnel need to position themselves as the exporter of resources rather than asking for the other's attitude. Therefore, the dislocation of the relationship between the output of resources and input is a very important factor in the confidence of salesmen.
But the phone Sale If a person pforms himself from a resource provider to a resource demand party, he will experience an unprecedented rejection and frustration.
2、心态浮躁:
It was originally a impetuous society.
The more newcomers, the easier it is to be divorced from actual expectations, regardless of content or communication skills, depth of communication and sales performance. Always set a high standard requirement for oneself, so it is easy to produce impetuous psychology, and these factors cause, once encountered rejection, its frustration will increase exponentially, and then affect their confidence.
3、想赢怕输:
Always think that the other side will expect to deal with themselves on the phone, but is afraid of any failure or rejection. Especially in the imagination, always mistaken for their uniqueness and glittering point is that no one else has, lost that opportunity is a great loss to the other side, so under normal circumstances, everyone is competing for it, so always in mind to imagine their own sense of accomplishment after the paction.
The higher the expectation, the higher the disappointment, so the more you want to win, the more you fear losing. The more you dare not shoot, the more you will be afraid of shooting when you shoot the wrong foot, because it means that you will be afraid of being shy again, and you will lose your standard and your confidence will be greatly reduced.
4、以自己之短比他人之长:
There are always many similar products that are held at the same time or even ahead of schedule. It is difficult to change the objective existence. Even though time is behind us, we can feel that "people are prepared to be more professional and full" than us. Even if you are holding activities in the top places, you will envy others to choose a venue that is better than you; and other people's resources integration, other people's highlights and interest points interpretation, others' rigour and credibility are all above us, not that we should not be concerned about others, but we are too concerned about other people's plans and see their own deficiencies. It will surely be a serious blow to your confidence. When there is no confidence in the product itself, it is very difficult to convey confidence in sales.
(二)客观自身欠缺:
1、经验不足:
Any new person is inexperienced and will lack psychological preparation and mental preparation to deal with unexpected situations. If he is not prepared enough, he will increase the probability of rejection and lead to loss of confidence. Because no one knows what problems the opposite person will bring up to make himself difficult, nor can he envisage the corresponding solution in advance. Any words are not trained, but need to be honed and summed up in simple and repetitive practice. This is the only way for every salesperson from new to top.
2、只想不做:
Many new people have to go through the special stage of phobia, which is unavoidable even experienced salesmen. Unless you find the right way for yourself, put your mind at peace. People who are phobias do whatever they want. They just don't want to make phone calls. They even feel nauseous and vomiting when they see the phone.
In my opinion, the fundamental reason for telephone phobia is that we haven't found the best condition and the most comfortable feeling of ourselves. We have thought too much about the setbacks that we will face, and constantly practiced how to overcome each other in our hearts. The skills to beat the other side are not to do; the less we think, the less we do, the more we pay attention to skills and methods, the easier it is to practice in practice.
3、准备不充分:
If you do not know your data well enough and do not know enough about each other, you will be confused if you do not know that the needs of the other side have already brought direct benefits and indirect benefits to the other person. Rushing to battle is a waste of resources. Therefore, the preparation for telephone calls is not enough, and when we waste resources, our confidence is also hit.
(三)人为制造障碍:
1、难度提高:
A customer who originally needs 8 phone calls can expect to get a OK at a phone call. The success rate of a probability of only 1% is required to be successful. It is best not to encounter setbacks or rejection. If you think the work effect is on the phone, even in the begging, you are generally losing confidence and disappointing. People are afraid that their "fragile little minds" will be hurt.
2、工作量与效率低下:
Because of the original expectations are not high, so lazy mood, and affect their mood, work is not in the state of play on the level of failure, and then start another vicious cycle, under such a vicious cycle of influence, it is very difficult to find confidence.
二、树立信心八法:
There are many ways to build confidence. For the reasons mentioned above, the following are the following:
1、以自我为核心:
People die than men, and goods are thrown away than goods. Nothing is perfect, any real thing is defective; in particular, products should not be compared to others' products, not to be ashamed of seeing others stronger than themselves; because others are also superficial and have many hidden secrets.
Therefore, comparing others with oneself is the biggest taboo in sales. We should be fully aware of our own value, the opportunities we offer, the direct resources and the value of derived resources. In selling, it is worth advocating the idea of self possession.
2、准备充分:
The so-called preparation is not to grasp the details, but to grasp the outline, to follow the principle of elevator marketing in 30 seconds, to do 10 seconds to make the other party do not want to hang up your phone; even if he hangs up your phone, many times you are not doing a good job, but the family is really busy, or there are more important things need to be dealt with immediately.
你凭什么要求人家随时准备接听你的电话呢?
Don't force people to accept your junk information. If it's rubbish information, try to avoid occupying more time. If you can't miss the gold message, tell him in the most precise way.
Remember! Only by meeting the needs of the other party and solving the information of each other's problems is it through and through the inquiry and confirmation of the needs of the customers.
3、选择性记忆:
People have the function of selective memory.
When you are used to remembering negative news, your confidence will suffer; so you need to forget the frustration, just remember positive information. Even if it is really negative news, can we compare it from another one?
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