From Curtains To Horse Face Skirts, How Does Xucun'S Traditional Industry Innovate?

General Secretary Xi Jinping stressed at this year's two sessions of the National People's Congress that "we should attach equal importance to promoting the transformation and upgrading of traditional industries and opening up strategic emerging industries and new tracks for future industries." As the "basic plate" and "ballast stone" of Zhejiang's economy, traditional industries are also constantly meeting new tests from industry and market with technological innovation.

At present, a group of enterprises in Zhejiang's textile and textile machinery industry are actively working together to realize the transformation from "individual combat" in research and development to "concerted efforts" in innovation? Look at Chuanyuan Site Observation.

This is a big show of intangible cultural heritage costumes in Xucun, Haining. Hundreds of locally produced intangible cultural heritage costumes appeared on the stage.

　　 Visitors : It's very beautiful, very impressive, "fairy" and classical.

　　 Zhu Chengyan, Professor, School of Textile Science and Engineering, Zhejiang University of Technology : The improvement of raw materials and organizational structure, but many of its traditional elements can still be seen in the horse dress.

It is the horse face skirt fashion industry that is vigorously developing in Haining that supports the bustling show. In less than two years, Xucun, a home textile town focusing on the production of curtain cloth, sand cloth and wall cloth, followed the market opportunity closely and emerged more than 7000 related clothing business entities like mushrooms. Anyone who can first produce the original materials and styles can seize the opportunity.

Wang Chao, the "second generation textile" post-90s "returnee designer, is among the first to enter the new track of" national style clothing fabrics ". Wang Chao aimed at original patterns. The first step was to reactivate the dozens of old "jacquard machines" that his father had older than himself. He revived the ancient pattern. Once it was launched, the supply fell short of demand.

　　 Wang Chao, General Manager of Haining Tianlong Fabric : From the professional academic field, I have restored this skill, and my cost has also been reduced. I have promoted it from different aspects.

But soon, there were many similar products on the market. Wang Chao thought that he must use the fastest speed to create new and original products, Take out your own money to develop bionic velvet threads by drawing on intangible cultural heritage technologies such as Guangdong embroidery and Yunjin However, dozens of coils of silk thread have been made before and after, but the ideal color has not been adjusted.

In order to solve Wang Chao's dilemma of "individual combat" and innovation, Haining City issued 33 Rules for the Implementation of Several Policies on Building Haining into a National Innovative County (City) last year. Establish research institutes around enterprises, normalize communication and services, and try to solve innovation problems that enterprises cannot do themselves on the platform.

　　 He Rong, Curator of Haining "Textile Intangible Cultural Heritage Creative Museum" of China Home Textiles : In the past, our design used more traditional Chinese patterns. Now, through the digital platform, computers will generate unique original fabrics.

From "copying homework" to tackling original problems, the cost of innovation was solved and reduced through the platform. The efficiency of development and design was improved by more than 70%, and Wang Chao was more confident.

　　 Wang Chao, General Manager of Haining Tianlong Fabric : We are willing to look for these blank things. No one does them. As long as their customers understand, they are willing to pay this price to buy them.

Write your own original answers

Have to be proactive and have more strength

From making curtains to making horse face skirts

It seems that products cross the border

It is Xu's decisive move to follow the market closely and innovate