Keqiao, Shaoxing, Zhejiang, Once Again Opens The Golden Autumn Fashion Feast

From the release of international designer brands to the display of the design power of original brands, from the design exhibition gathering fashion boutiques to the fashion lecture hall gathering design masters, Keqiao Fashion Week has witnessed the myriad images of trend changes, bearing the depth of scientific and technological innovation and the weight of cultural inheritance.

2024 Keqiao Fashion Week (Autumn) The Golden Autumn Fashion Feast will be held again in Keqiao, Shaoxing, Zhejiang Province. This seven day event (October 23-29) includes more than 30 fashion creative activities, and six panels of "brand release, professional events, design exhibitions, fashion lectures, theme flashes, and international exchange days" will be presented. Landmarks such as Oriental Milan International Fashion Publishing Center, Keqiao Ancient Town, Shaoxing International Convention and Exhibition Center will become a place where fashion trends and industrial advantages are integrated.

The theme of this Fashion Week activity is "quality", which will redefine the concepts of quality, quality and new quality. While demonstrating the productivity of new textile quality, it will also play the beautiful melody of high-quality development of Keqiao fashion industry.

Top fashion brand opens

The opening show of this Fashion Week will be created by the Malaysian high-end fashion consumer brand The Atelier, jointly invited by the sponsor and the international authoritative trend research organization WGSN. Dr. Jimmy Choo, creative director of The Atelier, will join hands with Zhuosheng Textile and Dashu Textile, two outstanding Keqiao fabric enterprises, with the theme of "Freedom · Environment Libert é", adopt exquisite cutting and regeneration technology, and use high-quality fabrics to simulate the moment when a butterfly emerges from its cocoon, to interpret the passionate pursuit of free and brilliant life attitude.

The Atelier, a high-end brand from Kuala Lumpur, has been famous for its diversified design concepts and international vision since its establishment in 1986. The Atelier brand manager Yew Loh, relying on his profound industry insight and forward-looking strategic vision, successfully led the team to shape The Atelier from a young seedling at the beginning to a leading brand now renowned in the industry and thriving.

This WGSN&The ATELIER fashion release show will integrate natural beauty and female gentleness in color, make each piece of clothing a carrier of self-expression, and interpret the strong creativity of mutual learning between Chinese and foreign cultures and diversified fashion blending with international design language.

Multiple international fashion blend

During the Fashion Week, the two Sino French International Fashion Release Days will be themed with "Light and Shadow" and "Pursuit" respectively, OCTAVIO PIZARRO, ALGIERI PARIS, SiEGenThaLER, MEHDID, EDWARD ACHOUR PARIS, five French brands, will work together to show the innovative results of the integration of Chinese and French fashion through unique design concepts and advanced technology. OCTAVIO PIZARRO will mix alpaca hair and precious materials to create a structured outline and modern sense; ALGIERI PARIS will draw inspiration from the night life in Paris with neutral and environment-friendly clothing and accessories, combined with luxury and underground style; SiEGenThaLER will combine delicacy and sustainability with modular design to create multi-functional neutral ready to wear clothes; MEHDID will create elegant and subversive clothes with gender free fashion, French design and Chinese textile technology; EDWARD ACHOUR PARIS is famous for French elegance and modernity, and will integrate classic and modern elements in the design.

In addition, in the "L'incontrol con l'Italia" 2025SS new product launch conference, the Italian National Fashion Association will invite four Italian designer brands to jointly show the unique charm of Italian fashion. ACT N ° 1 brand will display pleated jackets, denim and sexless pieces based on multicultural background and childhood memories; Cavia will rebuild the upgraded and recycled clothes and fabrics to convey authenticity, imagination and the highest level of Italian manufacturing technology; Domenico Orefice combines sportswear with innovative tailoring and technology to create a boundless fashion; Marco Rambaldi will use excellent materials processed by Italian craftsmen to vividly show the creativity of Italian culture.

Local design interprets oriental stories

In Keqiao, every moment is the pursuit of beauty, and every display is the realization of dreams. This city of fashion, with its unique charm, is leading the new trend of fashion and weaving new poems of the future. At this brand release conference, local brands of Keqiao will use the oriental style to describe the brand story, and continue to expand the influence of Chinese design forces in the global fashion birthplace.

More than ten brands, including Jichuang, Sanshi Premium, Meishangmei, REDMOONCHEN, Kunxiu, Kewang, Kuixia, RYO BY RYO, MOHANYUN Ink Hanyun, SUN ZHANGYA, Auburn Heber, WENHUI WANG, Dongfang Jibai&Pinbiao Textile, Aromatherapy, Sanyuan Cloth&XIIIMIIIGO, will come on the stage with the carefully prepared Shishangsheng Feast. Designers are ingenious, and ingeniously integrate oriental aesthetics, humanity and nature, environmental protection concepts, smart technology, innovative materials and other creative elements into the design to create a series of eye-catching fashion masterpieces. The international fashion industry platform VDS will also work together with international designer brands YEZAEL, giugia and Vertigine to bring new product launches and guide international innovative life concepts.

The series of brand launches will not only show the brand's respect for traditional culture and pursuit of nature, but also reflect their exploration of future fashion trends and their attention to sustainable development, and highlight the unlimited potential of Keqiao fashion design.

Explore the innovation trend of cutting-edge events

Since it was held for the first time in 2017, China Fashion Fabric Design Competition has cooperated with Keqiao for eight consecutive times, not only witnessing the change and growth of the industry, but also becoming an important force to promote the innovation and upgrading of textile fabrics with its unique platform advantages, and gradually growing into a pioneering and leading national event in China's textile industry.

2024 China Fashion Fabric Design Competition Review Meeting

This competition attracted more than 450 enterprises, nearly 2900 fabrics, and excavated a number of products with outstanding performance in fashion design, material application and technological innovation. The award ceremony of the competition will be held at the 2024 Autumn China Textile Fabric Design Innovation Conference, and will award three comprehensive awards, namely, gold, silver and copper, as well as the "China Light Textile City Innovation Product Single Award" and "Unix ® There are four individual awards: "Market Application Award", "Lesser Market Application Award" and "Tengda · Innovation Technology Award".

Original design accumulates fruitful results

2024 Keqiao Fashion Design Exhibition (Spring)

In recent years, Keqiao has made great efforts to develop the fashion and creative industry, and promoted Keqiao manufacturing to move towards the high-end of the global value chain. As one of the highlights of Keqiao Fashion Week, Fashion Design Exhibition will welcome three exhibitions. The 2024 Keqiao Fashion Design Exhibition (Autumn) will lead the fashion trend of the textile industry. It will gather the cutting-edge trends and latest achievements in materials, technology, design, function and other dimensions through three major sectors: the fashionable women's clothing trend fabric area, the popular color trend area, and the scientific and technological function textile clothing innovation release area. The fashion design exhibition will not only provide systematic, comprehensive and guiding development guidance for enterprises, brands and designers who watch the exhibition, but also commit to building an international fashion exchange and trade exhibition and marketing docking platform to enhance the international influence of the whole Keqiao textile industry chain.

The static exhibition of "Keqiao Best Selection" will create four areas: Keqiao Fashion Fabric Award Area, Milan Fashion Week "Keqiao Day" Show Clothing Area, Sports Function Boutique Area, and Business Customized Men's Wear Area, to achieve the innovative integration of high-quality fabric and original design clothing in the industry. The exhibition area will comprehensively display the innovative products of more than 100 "Keqiao Optimality" brand enterprises, such as Dashu Textile, Longbeni Textile, Qianyong Textile, Yuhua Holding, Jinsheng Textile, Yisha Textile, etc., to demonstrate the creativity and leadership of Keqiao enterprises, and provide Keqiao solutions for textile and clothing design innovation.

2024 Textile City Original Design Exhibition

Textile City Original Design Exhibition will continue the tradition of collecting original designer brands as the core, providing a platform for domestic and foreign designers to display the latest creativity and series of products. This exhibition will join hands with VDS SHOWROOM to bring together a number of unique domestic and foreign designer brands, bringing different design styles and cultural elements, so that the audience can feel the cultural charm and design wisdom of the world while appreciating the works.

Fashion lecture hall opens cross-border dialogue

On October 23, Shaoxing International Convention and Exhibition Center will welcome the 2024 China Textile Fabric Design Innovation Conference with the theme of "New Textile Quality, New Fashion Future", which covers AI intelligent pattern innovation, track segmentation product innovation, brand value resonance, ecological technology green innovation and other topics. The conference will invite industry experts and enterprise representatives to jointly discuss the innovation trend and future development of textile fabric design, with a view to promoting the digital and intelligent development of the textile industry and contributing to the realization of China's dual carbon goals.

When designers encounter new materials, what kind of innovation sparks will burst out? In order to promote the integration of the design field and the new material industry and stimulate the innovative potential of designers, the sharing meeting of "Exploration and Innovation: The Unlimited Possibility of New Materials" will invite many industry elites, experts, scholars and designers to discuss the innovative application of new materials. The activities include theme sharing, round table dialogues and cross-border cooperation links of authoritative guests, providing a platform for designers, entrepreneurs and scholars to exchange and interact, promoting cooperation and promoting design innovation.

Globally, the fashion industry has increasingly attached importance to sustainable development, and green manufacturing has become an important trend of industrial development. The seminar of "Keqiao Manufacturing · Sustainable Future" will focus on the global layout and sustainable development strategy of Keqiao textile industry, and discuss the opportunities and challenges of the industry in the green transformation together with heavy guests from the domestic and foreign political, business and academic circles.

It is worth mentioning that the "Dream Weaving · Buyun Keqiao" urban flash card printing activity will connect Keqiao's urban open space through the setting of fashion week theme card printing points to display Keqiao's landmark and fashion atmosphere. During the activity, the models will perform immersively and gather performers from all over the city to participate in the fashion flash show through the online and offline live broadcast scenes to express the enthusiasm of the city for the Fashion Week.

Keqiao Fashion Week has always been a top event for Keqiao to show its fashion innovation achievements. It keeps pace with the development of the industry, gathers high-quality resources at home and abroad, and contributes to the transformation of Keqiao fashion industry and the comprehensive development of the city. In the autumn of 2024, Keqiao Fashion Week will continue to move forward with a more eye-catching look, take innovative design and brand development as the driving force, constantly promote the innovation of the industry, lead the new trend, and provide new momentum for cultivating new quality productivity of the fashion industry.