Dongguan Plans To Introduce Measures To Promote High-Quality Development Of Textile And Clothing Industry And Further Strengthen Two Regional Brands

Improve the advantages of Humen's fashion industry, create the advantages of Dalang wool processing trade, and clarify the upgrading direction of Dongguan's textile and clothing industry... Dongguan plans to introduce measures to promote high-quality development of the textile and clothing industry. Yesterday, the reporter learned from the official website of Dongguan Municipal Bureau of Industry and Information Technology that the "Several Measures to Accelerate the High Quality Development of the Textile and Clothing Industry in Dongguan City (Draft for Comments)" (hereinafter referred to as "Several Measures") had recently closed for public comments.

According to the objective requirements of the Several Measures, by 2025, the competitiveness of the core areas of Humen and Dalang textile and garment industry clusters will continue to strengthen, the influence of key exhibitions will further improve, a number of high-end fashion industry complexes and service platforms will be promoted to put into use, and a number of well-known brands and high-quality enterprises will emerge, further consolidating the competitive advantage of the industrial cluster.

Clarify the upgrading direction of Dongguan textile and clothing industry

Several Measures define the direction of industrial upgrading. First, improve the advantages of Humen's fashion industry. In accordance with the development direction of "science and technology, fashion and green", give play to the advantages of Humen garment enterprises cluster, support the introduction of national high-quality public service platform resources, and consolidate and enhance regional industrial competitive advantages. Implement the "four projects" of famous teachers, famous brands, famous enterprises and famous parks, accelerate the exploration and innovation in fashion design, cross-border design, scientific and technological design, and promote the transformation of Humen clothing industry to the direction of high-end technology, creative diversification, product fashion, and brand internationalization, so as to create a fashion industry highland with higher added value and stronger competitiveness.

The second is to create the advantages of processing trade of Dalang wool. Give play to the functions of public service integrated platforms such as the procurement trade service center of Datang Market, provide diversified services for large, small and medium-sized enterprises, and support innovative procurement and sales models. Improve the industrial carrying capacity of 5 professional markets with an area of more than 10000 square meters, 6 wool weaving supporting areas and 12 wool weaving professional streets, and accelerate the gathering of high-quality wool weaving enterprises and cluster supporting development. Promote the research and development of new materials, promote the transformation from OEM production base to ODM integrated services, and from order production to independent research and development.

Support enterprises to increase capital and expand production to ensure industrial development space

It is reported that Dongguan will support high-quality textile service enterprises to increase capital and expand production, which belong to the core areas of the textile and clothing industry cluster in Humen, Dalang and other two cities. The financial contribution can be reviewed according to the corresponding town street (park) baseline by no less than 60%. For qualified capital increase and production expansion projects, new or expanded industrial plants and newly purchased production equipment will be given financial rewards. The qualified textile and clothing projects are preferentially recommended to be included in the provincial-level funding plan for technological transformation, and a reward of no more than 20% of the purchase amount of new equipment will be given. The maximum reward for a single project will not exceed 10 million yuan.

At the same time, we will accelerate the construction of projects such as the intelligent manufacturing center project of Yichun Group, the International Fashion Valley project in Dawan District, Yiliu Fashion Industrial Park, the comprehensive development project in the core area of the TOD of Humen High Speed Railway Station, and the headquarters base of Tingyuxuan Fashion Technology. By building a number of industrial complexes, we will undertake the transfer of fashion industry in Guangzhou, Shenzhen and other places with high quality, realize the integration of "R&D+design+standard+brand", and optimize the resource ecology of Humen fashion industry.

Upgrade the wool fashion bearing space of the Xiangtou Community. We will build a digital intelligent manufacturing center for the whole industrial chain of lantou woolen fabric, and form a 10 square kilometer woolen fabric industry cluster with the lantou community as the core and the surrounding areas as the linkage development.

Further strengthen the regional brands of "Humen Clothing" and "Dalang Woolen Weaving"

The Several Measures put forward the goal of building a world-class garment industry cluster pilot area in Humen Town and a world-class wool textile industry cluster pilot area in Dalang Town, further strengthen the regional brands of "Humen Clothing" and "Dalang Woolen Weaving", and strive to create a provincial textile and garment creative design pilot park. Implement the self owned brand cultivation plan; Establish a base of small and medium-sized enterprises with brand potential, encourage enterprises to combine the characteristics of Dongguan clothing products, such as strong practicality, high cost performance ratio, cultural trend integration, etc., to create a number of local independent brands, and improve the quality of clothing products.

At the same time, Dongguan will build a high-end fashion exhibition in Dongguan, enhance the influence of the Great Bay Area (Humen) Fashion Week and the (Dalang) Woolen Fashion Week, explore the feasibility of the cooperation of the clothing trade fair and the textile trade fair in Guangdong Modern International Exhibition Center, and strive to create a more influential professional clothing exhibition. Encourage enterprises to expand the market through e-commerce channels; Support enterprise offline exhibition activities. Support textile and clothing enterprises to hold new product conferences, publicity and promotion meetings, order meetings, dealer conferences, etc., and give no more than 50% of the support according to the venue rent and venue construction costs, with a maximum subsidy of 500000 yuan for each enterprise.

Create a high-quality service platform to improve the supply of local textile and clothing talents

The Several Measures also proposed that Dongguan will also build a Humen Clothing Collaborative Innovation Center, build a distinctive innovation service platform, and build a technology business incubator. Build an innovative service platform for the Dalang woolen knitting industry, connect the upstream and downstream resources of the Dalang industrial chain through "weaving", build a "global textile fashion design and process technology center", enhance the influence of the Dalang woolen knitting industry cluster, and build a market procurement trade pilot for the Dongguan Dalang woolen knitting trade center.

The Several Measures also proposed to improve industrial ecological construction. It includes supporting the core area to formulate supplementary policies according to the actual development of industries and enterprises, increasing the concentration of regional policies, attracting projects, resources and talents to gather and develop. The use of funds in the core area will continue to 2025. Support financial institutions to provide powerful industrial digital financial support for suppliers or brands of multiple e-commerce platforms.

Support enterprise digital upgrading, improve enterprise digital integration application level, and guide the construction and pilot demonstration of enterprise intelligent production lines, intelligent factories (workshops), and green factories. At the same time, the competition will be held to attract design talents, and excellent design drawings or talents will be delivered in a two-way way by purchasing services to solve the problem of lack of design talents in local enterprises; Improve the supply of local textile and clothing talents, introduce talent incentive policies, and encourage vocational college graduates to find jobs and start businesses in urban enterprises.