Listed Company: Hongdou'S Main Clothing Business Revenue Hit A New High In 2022

In recent years, the company has formed two major businesses, namely, Hongdou men's all-around retail and Hongdou professional clothing customization, with the advantages of brand operation and clothing manufacturing.

Hongdou men's clothing retail business takes "classic comfortable men's clothing" as the brand positioning. At present, the offline sales channels of global retail are mainly the second and third tier cities in China, and rely on the digital construction of stores to enhance user interaction experience; Online sales are directly operated by the company, and are mainly settled in third-party mainstream e-commerce open platforms such as Tmall, JD, App Store, and Tiaoyin to reach users through multiple contacts.

Hongdou's professional clothing customization business mainly focuses on customizing all kinds of medium and high grade professional clothing for customers, as well as personalized light customization services. Its customers cover finance, communication, transportation and other industries. In the field of professional clothing, Red Bean focuses on key provinces and key industry systems. On the one hand, it focuses on improving product design and service quality, and introduces flame retardant, machine washable facial materials and various fashion accessories to meet customers' functional and fashion needs; On the other hand, create an efficient supply chain, promote the development of multiple categories from suits, school uniforms, uniforms, tooling, etc., and establish a standardized process mechanism for supplier qualification access, cooperative trial orders, contract performance and evaluation.

The counter trend growth data is closely related to the sales of high-quality products. Hongdou has achieved great success in the marketing war with a "zero sense comfortable shirt", setting a record of 300000 pieces sold in just half a year.

When creating this popular product, Red Bean has always been planning to match the product itself with the brand positioning. Whether it is product innovation of fabrics, patterns, processes, commercial enterprises, etc., or holding the first AR conference in the clothing industry, cooperating with brand spokesperson Qi Wei, international supermodel Jin Dachuan and other brand events to make a sound, as well as increasing brand exposure, such as the punch in of celebrity online stores, the linkage of brand specific subway trains across the city, and the hard and wide launch of ladder media, Red Bean has gradually attached the label of "comfort" to consumers, and constantly emphasized the strong relationship between "Red Bean" and "comfort".

In the financial report, Red Bean also said that in 2023, it will focus on the main business of men's clothing, and continue to promote the high-quality development of the "three selfs and six modernizations" strategy of "independent innovation, independent brand, and independent capital", "high-end, international, green, digital, intelligent, online, and standardized", with the "classic comfortable men's clothing" strategy as the guide and the "comfortable" brand branding as the focus, Focus on the four strategic cores of "product, communication, channel and operation", strengthen the research and development of comfortable categories, brand image building, terminal contact polishing and other work, pay attention to the improvement of business efficiency and quality, and consolidate the leading edge of "comfortable men's track pioneer".

It can be predicted that under the guidance of the "comfort" strategy, the Hongdou clothing sector will certainly show its strength.