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CHIC News: New Era And New Opportunities

2023/3/30 15:36:00 0

　　 DAY 1

Fashion is an important cultural carrier and spiritual embodiment of an era, a country and a nation. Over the past 40 years, China's garment industry has formed a complete industrial foundation and industrial chain advantages. At present, the public's continuous pursuit of a better and fashionable life has brought unprecedented market space for the development of China's clothing industry.

In 2023, the clothing industry is ushering in an opportunity to transform cultural confidence into brand confidence and product confidence. Entering the "fourth consumption era", the consumption consciousness that pursues rational simplicity, pays attention to spiritual experience, and has a local tendency is growing.

With the rise of traditional style and local culture, "local enterprises are winning the market". With the rise of traditional style and local culture, "local enterprises are winning the market". Camping and cycling, surfing and rock climbing, clothing and cooking, cooking around the stove, shopping at the buyer's shop, etc. have become the "new top stream" of lifestyle. On the first day of this CHIC TALK, the fashion China theme salon: outdoor, IP and extreme three board sports will bring about the collision of views of all parties; The 2022 annual elite list of Chinese textile and clothing release ceremony pays tribute to the example and witnesses the glory; The 2023 China Textile and Clothing Innovation and Entrepreneurship Competition of "Maker Silk Road Innovation and Establishment" will be held here to promote the transformation of scientific and technological achievements and realize the agglomeration and landing development of high-quality projects; Fashion in China - 2024 national style clothing theme trend release national style clothing project development summary; As well as "Sustainable cotton - the commitment forum starting from cotton fields" will deliver commitments in the name of sustainability.

　　 Fashion China theme salon: outdoor, IP and extreme three board sports

It is praised by the media as the godfather of extreme sports in China, the bridge of extreme sports between the East and the West, the advocator of Chinese fashion culture, the founder of "Chaoshu talks about fashion" IP community, Zheng Bo, chairman of Hongfang Group, Chen Xu, CEO of Pathfinder outdoor business, and Liu Fengxi, founder of Nobaday, who interpret brand culture and content from the perspective of outdoor, IP and extreme third board sports, Open a new chapter of 2023CHIC TALK Forum.

Zheng Bo, the chairman of Hongfang Group, based on brand IP authorization (cultural asset management), put forward a view on cross-border cooperation between brands - IP is value and brand is product. The value of cross-border cooperation between the two parties can be mutually enhanced, and the brand operation logic is the premise of cooperation.

Pathfinder stands at the commanding height of science and technology, always emphasizing the balance between fashion and function, science and technology, and R&D strength. In the future, from the product end box marketing end, we will focus on sinking scientific and technological products into the civil product line, developing brand advantages, and comprehensively promoting the technical experience of outdoor functions. In terms of brand cross-border cooperation, Chen Xu, CEO of outdoor business of Toread, explained the three dimensions of cooperation logic, emphasizing that similar brand genes are fundamental, so as to obtain the maximum intersection between consumers of both brands; Pay attention to the spiritual core and design language, always be consumer oriented, and adapt to the actual use of consumers. At the same time, practice the feasibility and rationalization of financial models.

As a pioneer in China's sports sector, Liu Fengxi, the founder of Nobaday, said that he paid more attention to the resonance generated by the cooperation between the two brands in order to maximize the potential of cooperation.

2022 Release Ceremony of Annual Elite List of Chinese Textile and Clothing

The Textile and Garment Weekly of the China Textile Industry Federation has released its annual elite list for the 13th consecutive year, and continues to launch five lists of "top ten news events", "top ten annual figures", "top ten science and technology driven examples", "top ten fashion leading examples" and "top ten sustainable development examples" around the theme of "science and technology · fashion · green", Comment on the development model of 2022 from the perspective of media, promote its advanced experience in the whole industry, and provide reference for enterprise model innovation, healthy development of the industry, and industrial adjustment and upgrading. Save more energy to realize the dream of "technology, fashion and green" in China's textile and clothing industry.

Duan Yujing, Chairman of Beijing Zhongke Haishi Technology Co., Ltd., shared the topic of "From high-quality development to innovative application of new materials". She said that to promote the effective improvement of quality and the reasonable growth of quantity, it is necessary to strengthen the driving force of scientific and technological innovation, expand the space for integration and innovation, enhance the value of design innovation, promote the integration of digital innovation, and build a green and innovative future.

Hu Dongmei, Secretary of the Party Committee and General Manager of Dayang Group Co., Ltd., made a wonderful speech around the development history of the group and the future development of the brand. Through the implementation of intelligent tailoring, intelligent hanging, three-dimensional storage and other projects, we will create a "global intelligent flexible customized production system for clothing".

Hu Dongmei said that Dayang Group's goal is to become a world-renowned suit customization expert from global garment processing to global single cutting and provide efficient and high-quality personalized customization services for customers and clients in different types and markets, as well as B2B and B2C.

2023 China Textile and Clothing Innovation and Entrepreneurship Competition of "Maker Silk Road Innovation and Boundary" and the docking activity of "Industry, Education, Innovation and Entrepreneurship" of textile and clothing industry innovation and entrepreneurship project

The opening ceremony of the 2023 "Maker Silk Road Innovation and Establishment" China Textile and Clothing Innovation and Entrepreneurship Competition was held at the same time. Technology enables the textile and clothing industry, and innovation leads the industrial transformation and upgrading. In order to improve the technological innovation ability of the industry, stimulate the innovation vitality of talents, give play to the scientific research level of colleges and universities, attract capital innovation investment, take innovation driven, high-quality supply to lead and create new demand, and develop a new pattern of "double circulation" with the domestic big cycle as the main body, the 2023 "Maker Silk Road Innovation and Establishment" China Textile and Clothing Innovation and Entrepreneurship Competition officially opened in Shanghai on March 28. This competition is the only national innovation and entrepreneurship competition focusing on the field of textile and clothing fashion in China. It is hosted by the China Textile Industry Federation, and co hosted by the Textile Talent Exchange and Training Center of the China Textile Industry Federation and the Set up Fashion Industry Innovation Service Complex.

The China Textile and Clothing Innovation and Entrepreneurship Competition has always focused on the maker resources in the textile and clothing field, improved innovation awareness, stimulated innovation potential, and created a good ecology for innovation and entrepreneurship. Based on the integration of industry, education and innovation, promote the dual cycle development, focus on four major tracks, gather industrial innovation, gather innovative and entrepreneurial forces in the textile and clothing industry, provide a resource docking platform for innovative enterprises, innovative teams and innovative projects, explore more application scenarios, identify the market, support the practical implementation of projects, and promote the construction of world-class textile industry clusters, Add new momentum to the textile and clothing industry and realize the dream of textile power.

Fashion in China - 2024 National Fashion Theme Trend Release

Insight into the macro trend from the perspective of Chinese aesthetics, classic inheritance, handicraft value and oriental fantasy. Reveal the oriental aesthetic mood.

With the revival of national traditional cultural confidence and the promotion of the government's efforts to promote traditional Chinese culture, cultural confidence, as an important part of the country's soft power, has become the core support and inevitable result of Chinese modernization. With the resurgence of new Chinese style and national trend, people are increasingly concerned about the integration and innovation of natural value and human value, art and technology, inheritance and innovation. This is not only the revival of traditional culture, but also reflected in innovation leadership and cultural self-confidence.

How to give full play to the role of culture in soul casting and cultural empowerment, create differentiated and characteristic value symbols and cultural products, and form Chinese fashion style is the focus of industry services.

Based on the social development and lifestyle of contemporary China, the China Garment Association explores and promotes China's rich clothing culture. With the theme of promoting Chinese culture, it promotes the construction of fashion culture, builds a fashion culture system, and tells Chinese brand stories and Chinese fashion attitudes in an all-round way through various forms of cultural promotion, trend guidance, exchange and innovation.

In 2023, we will work together with the POP Fashion Creative Comprehensive Service Platform (POP Trend) to complete the relevant research work of "national style clothing fashion trend", "Fashion in China" - the trend report of interpreting national style clothing and tasting the oriental charm.

From the five dimensions of lifestyle, color, fabric, element and goods combination, the application demonstration of national style elements in the three main categories of men's clothing, women's clothing and children's clothing will be deeply demonstrated. The wearing and matching effect of national style clothing will be demonstrated from the life scene, the details and elements that need to be paid attention to in the design, the fabric appearance characteristics and functional feel requirements under the scene.

Deeply explore the aesthetic expression of national style culture in the current fashion life, grasp the popular trend of national style clothing in the consumer market, inspire the innovation and application of Chinese traditional excellent clothing culture in the design and R&D concept, and bring creative guidance to enterprises.

Sustainable cotton - commitment from cotton fields

The theme release activity of "sustainable cotton - the commitment from the cotton field" is the first brand promotion activity carried out by the China Cotton Sustainable Development Project (CCSD) this year. The activity opened with a short film of "Commitment from Cotton Fields". From the vast cotton fields in rows to the world's leading intelligent looms, from the smiling faces of workers to the beaming figures on the T-shaped platform, it gave a panoramic view of China's modern cotton production and textile manufacturing, and vividly explained the sustainable cotton concept of "environmental friendliness, good quality, respect for labor, and traceability in the whole process".

Ms. Gao Fang, President of China Cotton Association, made a brief speech with the theme of "responsibility, cooperation and future", It pointed out that "looking back in the past, we are committed to providing high-quality and inexpensive textiles and clothing for global consumers; looking forward to the future, we will be more and better involved in the production and sales of high-quality and sustainable cotton products, and thus drive the transformation of cotton production, circulation and consumption patterns, and do our part to protect the earth home."

Mr. Wang Jianhong, Deputy Director and First level Inspector of the Bureau of Agricultural Materials, Cotton and Hemp of the All China Federation of Supply and Marketing Cooperation, and Executive Vice President and Secretary General of the China Cotton Association, introduced the situation of China's cotton sustainable development projects: in order to promote the high-quality and sustainable development of the domestic cotton textile industry, he is committed to building China's first sustainable cotton standard, certification and evaluation system, With the goal of "producing sustainable cotton and promoting sustainable cotton", and with the concept of "environmental friendliness, good quality, respect for labor, and traceability in the whole process", establish the brand image of sustainable cotton in China. Since the project was launched more than a year ago, it has made breakthrough progress and won support and recognition from relevant government departments, industry enterprises and the society.

On the first day of the forum, institutions, experts and scholars in various fields inside and outside the industry explored the charm of Chinese culture from the perspective of brand and industry, and pointed out the direction for the development of the industry.

　　DAY 2

Science and technology is the first productive force, talent is the first resource, and innovation is the first driving force. Standing at the starting point of a new cycle of resilient growth, a new round of technological and industrial revolution is accelerating. Global economic development is in a critical period of transformation of old and new drivers and structural adjustment, which contains unprecedented opportunities. At present, the industry is increasing its investment in digital intelligence technology and platform software research and development to form an independent and controllable software ecosystem of the whole industry chain. The apparel industry continues to form a new development model driven by its own coupling with the digital economy, and constantly explores new scenarios, new formats and new ways to play, so as to realize the efficiency, high-end and service-oriented of the industrial chain and product chain.

On the 29th, there was the 2023 China Garment Economic Forum; Under the background of new retail, how can supply chain enterprises respond quickly; Remodeling of the industrial chain in the new retail era - the industrial chain in the new retail era of high quality, high speed and high quality (High Quality Clothing Alliance); Through gamification, build four special sessions of enterprise "reserve" reservoir.

2023 China Garment Economic Forum - Industrial Transformation in the Digital Economy

2023 China Garment Economic Forum, as the only annual authoritative forum in China's garment industry with the theme of industrial economy, is hosted by the China Garment Association and undertaken by China Textile Press Co., Ltd. and China Garment magazine. The forum gathered industry leaders, experts, scholars and representative enterprises to share the new momentum of innovative development, new trends of integrated development and new models of sustainable development of the apparel industry, and explore the new cycle law and development path of industrial reform in the digital era.

The forum was hosted by Liu Xiaoqing, deputy director of the Industry Department of the China National Garment Association and chief editor of the magazine "China National Garment", the journal of the China National Garment Association.

In the keynote speech of "2022-2023 Analysis of the Economic Operation of China's Clothing Industry", Yang Xiaodong, the full-time vice president of China National Garment Association, summarized the economic operation of China's clothing industry in 2022 from the aspects of industry production, domestic and foreign markets, operation quality and efficiency, fixed investment, etc., and pointed out that in order to adapt to the changes in consumption habits and consumption patterns, clothing enterprises should rely on the extensive application of new technologies, We will continue to empower channels, marketing and brand operation, so that new consumption channels and new models show diversified development characteristics such as data, personalization and customization. At the same time, new advantages such as industrial scale advantages, industrial chain advantages and technological advantages are further highlighted. "Large scale scientific and technological innovation is becoming the 'new normal' of China's economic modernization". Yang Xiaodong said.

In the guest sharing segment, enterprises talked freely about their digital thinking and exploration.

Wu Qi, Chairman of Dalian Longsheng Garment Co., Ltd., shares the successful cases of Chinese garment enterprises from his own experience in digital and information construction. The enterprise's flexible and rapid reaction, intelligent manufacturing upgrading, and the establishment of a fully automatic leather clothing intelligent manufacturing chain have laid a good foundation for the enterprise's "going to sea". Relying on the flexible supply chain has become the key for enterprises to cope with challenges and maintain competitiveness.

Yang Yuyong, the founder of "Three Little Goats", shares the power of concentration and focus. He said that at present, every entrepreneur must be an industry expert, so as to achieve real innovation, form unique brand values, and achieve long-term brand development. Product quality is the only selling point of "Three Little Goats"

Li Bin, General Manager of General Technology China Textile Standard Inspection and Certification Co., Ltd., dug the bottleneck of enterprise digital transformation from the perspective of quality chain. In the future, enterprise digitalization will drive the overall improvement of product quality inspection, and strive to create a quality inspection system for all production links. Enable the supply chain, form a "quality chain", and drive the overall digital transformation of upstream and downstream.

Yang Dayun, CEO of UTA International Brand Investment Management Co., Ltd., shared "the sustainable development of fashion brands in the digital economy". In response to the current global challenges, the textile and clothing industry should develop towards the trend of digitalization, science and technology, and sustainability. On the one hand, sustainability will create greater business opportunities for enterprises, and on the other hand, sustainable digital, science and technology based development will boost enterprises to achieve growth.

Under the background of new retail, how can supply chain enterprises respond quickly

Under the background of the new retail era, how to respond quickly and seize the opportunity has become a key issue. Da Honghong, an expert in the live broadcasting of dithering, explores the demand for quick response of the supply chain from an online perspective. Da Honghong said: Daren and suppliers should form a co creation model. Through Daren, they should deeply understand the needs of fans, participate in commodity planning, form a fixed new cycle, choose a small batch, multi batch sales model, maximize sales, pay attention to good user experience, cooperate in development, and achieve win-win results.

How can manufacturing enterprises adapt to the needs of brand buyers in the new retail context? Chen Guixiong, general manager of Zhengzhou Azalea Clothing Co., Ltd., said that enterprises should choose the appropriate supply chain operation mode, shorten the length of the supply chain and reduce the intermediate links, which can effectively improve the responsiveness of the supply chain to demand. Strengthen the integrated construction of the supply chain to realize the seamless connection of the supply chain.

Remodeling of the industrial chain in the new retail era - high quality, high speed and high quality (High quality clothing alliance)

With the arrival of the new consumption era and the rapid development of the new retail mechanism, China's high-quality clothing market has gradually become the focus of the industry. Hangzhou Fashion Designers Association focuses on how to meet consumers' demands for high-quality and personalized products.

Gu Xiaohua, secretary-general of Hangzhou Fashion Designers Association, said that the goal of Gaopin Garments Alliance is to create a group image of China's top women's clothing supply chain brands. Through the construction of industry credibility and influence, we will gather benchmarks and do a good job of standards to help the iterative upgrading and development of China's high-quality clothing industry. Form a high-quality, high-speed and advanced supply chain three high enterprises.

Dr. Shen Liming, from China Textile Construction Planning Institute, understands market changes, builds a three-dimensional supply chain, and supports a new generation of brands. The new generation brand is characterized by its content and brand values. The brand's clear value proposition resonates with consumers. The three-dimensional expansion of supply chain is a necessary condition for the realization of brand value proposition.

Fang Leming, vice president of Zhejiang Garment Association, chairman of Hangzhou Zhu Liyan Network Technology, and founder of Haibei and Zihan brands, shared the Power of Unity - Methodology of Zihan Brand Building. Through low gross margin space, brand companies are forced to carry out capacity building and organizational transformation to improve operational efficiency. Taking the business line as the main axis, the system constantly digs expert capabilities, improves the depth of operation, and provides standardized output and replication of capabilities. In terms of organization, take the planning of large intermediate commodities as the main axis, and connect all departments to operate together. Improve efficiency, change strategies, solve problems, and successfully shape the brand building methodology of Zhuliyan platform.

Build enterprise "reserve" reservoir through gamification

The development of the metauniverse is getting hotter and hotter, and gamification has become an important part of the metauniverse. Zhao Xu, director of Moses Technology brand business line, shared the brand gaming cases. Introduce the value and benefits of gamification. The game mode based on the meta universe ecology is a good means of user operation. Through the basic interactive marketing mechanisms such as points system, medal achievements, ranking, reward system, etc., they are applied to the community, so as to achieve new, active and sales growth of users.

The dynamic development of new retail and digital technology, in turn, urges brand enterprises to speed up their response practice. How to adhere to the enterprise's own value while cohering core competitiveness to achieve an overall upgrade of the enterprise. The associations and brand enterprises have provided feasible methods and directions from different perspectives, adding a solid force to the future development of the clothing industry.

On March 30, the special session of China Cotton Group is coming. We look forward to jointly witness the power of the national tide of cotton.