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2023 Asian Wipe Materials Conference (Awipes 23) Was Held In Shanghai

2023/3/3 18:37:00 2

　　 On March 1-2, the 2023 Asian Wiping Materials Conference (AWipes 23) with the theme of "Wiping out a cleaner world" was grandly held in Shanghai. The conference is sponsored by the China Industrial Textile Industry Association, supported by the American Nonwovens Association, the European Nonwovens Association, the Japanese Sanitary Materials Industry Federation, and the Thai Nonwovens Industry Trade Association, and co sponsored by Sideley Group, ANDRITZ Group, and Robust Medical Products Co., Ltd.

　　 Li Lingshen, Vice President of China Textile Industry Federation, Li Guimei, President and Duan Shoujiang, Vice President of China Industrial Textile Industry Association, Chen Lidong, Vice President of China Central Industry Association and President of Spunbonded Nonwovens Branch, Zhang Yun, Vice President of China Central Industry Association and President of Spunlaced Nonwovens Branch, Zhong Jingguo, Vice President of Hong Kong Nonwovens Association and other relevant leaders, as well as representatives of research institutes, testing institutions and universities, As well as raw material manufacturers, nonwoven manufacturers, equipment manufacturers, product manufacturers, distributors and brands, and other personnel in the wiping material industry chain attended the meeting. The meeting was presided over by Duan Shoujiang, Vice President of the Association, Zhang Yun, Vice President of the Association and President of Spunlaced Nonwovens Branch, and Yang Yaolin, Head of the International Exchange Department of the Association.

　　 Asia Wipes Summit is the first international high-end wiping materials industry conference in Asia, the third largest wiping materials industry forum after WOW (North America) and GO Wipes (Europe), and an international forum with in-depth participation of foreign industry associations and relevant institutions. The conference aims to discuss the hot spots, difficulties and pain points of the development of the wiping materials industry, keep abreast of the latest developments of Asian and global wiping materials, jointly seek the healthy and sustainable development of the industry, and create the best platform for learning, exchange, business negotiation and enterprise publicity for the industry.

　　 The conference is divided into two parts: theme forum and exhibition. The theme forum focuses on industry analysis, consumption trend, foreign trade situation, green sustainability, standard interpretation, e-commerce data, brand strategy, product, technology and equipment innovation, and carries out an all-round, multi-level, wide-ranging and three-dimensional analysis of the wiping material industry; The exhibition area focuses on the latest technologies and products of upstream and downstream enterprises in the wiping materials industry chain, creating a high-quality platform for enterprises to effectively promote brands, improve popularity and enhance competitiveness.

　　 High end viewpoint

　　 Based on the concept of high-quality sustainable development,

　　 Create new opportunities for survival and development in the changing situation

　　 Li Lingshen, Vice President of China Textile Industry Federation, pointed out in a speech that wiping materials, as an important application field of nonwovens, have shown a rapid development trend in the past 10 years, with an average annual growth rate of about 15%. In 2022, about 800000 tons of nonwovens will be used in the production of wiping materials in China, accounting for about 10% of nonwovens. The quality improvement and product innovation in the wiping material industry are also very active, and functional, environmentally friendly and differentiated products are emerging. The raw materials, preparation process and finishing technology innovation of nonwovens are also constantly giving new functions and more optimized consumption experience to wiping materials. In addition, the huge market space has also prompted international brands and local brands to increase their market share with the "three products" strategy.

　　 Li Lingshen mentioned that in recent years, the Zhongshangxiehe nonwoven industry has done a lot of work in exploring green technological innovation in the industry, and has achieved certain results. The establishment of the green development and innovation alliance of the nonwoven industry, the innovation alliance of advanced technology textiles and the cultivation of green factories will effectively promote the low-carbon transformation, upgrading and green innovation development of the nonwoven and wiping material industries. In the future, it is hoped that industry colleagues will work together to promote the green and low-carbon development of the industry to a new level with major green projects and projects as the traction, green products, green standards and green supply chain management enterprise construction as the link.

　　 Macro analysis

　　 Green development and innovative application are becoming the global consensus

　　 Li Guimei, President of China Industrial Textile Industry Association, shared with the title of "The Road to Sustainable Development of China's Nonwovens Wiping Materials Industry" that after years of rapid development and explosive growth in 2020, the development of China's nonwovens industry is becoming more and more stable, its application field - wiping towel industry, the market scale continues to expand, and products and technology continue to innovate and iterate. At the same time, the development of the industry is also facing multiple challenges. Under the general trend of intelligent manufacturing, green manufacturing and responsible consumption, green development and innovative application have become the main theme and wind vane of nonwovens and wipes industry. The future focus of the industry is how to take the road of sustainable development under the pressure of industrial upgrading, quality improvement, energy conservation and consumption reduction, brand expansion and structural adjustment.

　　 Tony Fragnito, president of the American Nonwovens Association, interpreted the "Development Status of the Wet Wipe Industry in North America" in the form of video. The wet towel market in North America is being affected by economic, consumer and regulatory trends. The rapid growth of demand related to the COVID-19 epidemic has promoted productivity and investment. Capacity catching up and demand slowing led to the increase of inventory and capacity in the short term, and inflation and energy costs also had a serious impact in most regions. Dealers and consumers tend to require the industry to innovate in the choice of sustainable input and end of service life. These requirements need to promote collaboration in the industry, but also need to invest heavily when the economic situation is uncertain. The regulatory pressure related to plastics and wastewater treatment has always existed, and the lack of in-depth understanding of the technical, economic and social impact of regulation is still a challenge for the industry.

　　 Murat Dogru, general manager of European Nonwovens Association, shared the report "Status and Development Prospects of European Wipe Industry" in the form of video. He analyzed the market overview and penetration rate of European infant and personal care wipes, as well as the industry's voluntary commitment to the EU (which can be dispersed), and detailed the scope and reason of application of the European Disposable Plastics Directive, It also introduces how European countries implement the directive, and the formulation and implementation of the "Wet Wipe Label Specification" promoted by EDANA.

　　 Zhao Mingxia, Deputy Director of the Industry Department of the China Textile Industry Federation and Deputy Director of the International Trade Office, shared the topic "Analysis of the Foreign Trade Situation in the Textile Industry and Its Implications for Wipe Exports". In recent years, the in-depth impact of the COVID-19 epidemic on international market demand has become increasingly apparent, the international trade environment has become more complex, and the layout of the international textile industry chain and procurement supply chain has undergone important adjustments. As a highly market-oriented and internationalized industry, China's textile industry should continue to develop foreign trade at a high level and integrate into the international supply chain system in a deep and efficient manner under the more complex situation of international cooperation. As a textile product with specific application fields, wipes face both opportunities and challenges in their foreign trade at the application demand end and production supply end.

　　 Phillip Mango, chief consultant of Smithers nonwovens business and general manager of Phillip Mango Consulting Company, interpreted the report "Global Impetus of Wipe Unplasticization" from three parts in the form of video. Firstly, the market situation of nonwoven wipes is summarized, including the global market scale, market trend and driving factors; Secondly, the potential demand for plastic free products in the global nonwoven wipes market is assessed; Finally, the current and future products and processes of plastic free wipes are sorted out and discussed, and the future market of plastic free nonwovens and wipes is predicted in the summary.

　　 Technical exploration

　　 Promote green development,

　　 Product and technical innovation is always on the way

　　 The raw materials, process and technology of spunlaced nonwovens with dual carbon background are changing. In 2022, the output of spunlaced nonwovens in China will be 1500kT, of which the amount of viscose will be about 565kT, accounting for 38%. With the promotion of plastic free products and the implementation of the European plastic restriction order, the proportion of degradable materials such as viscose and wood pulp will steadily increase. Chen Zhe, the downstream vice president of Saideli Group's non-woven products, introduced the topic of "Sustainable Development of Spunlace Wiping Materials in the Context of Dual Carbon". Wiping products are the main application of Spunlace nonwovens. Enterprises that practice sustainable development can develop differentiated products from the aspects of raw materials, equipment, process and technology innovation.

　　 Wiping materials have been widely used in personal care, home cleaning, catering services, medical clinic, optical instruments, metal plastic coating polishing, industrial cleaning and other fields. The processing methods of wiping materials mainly include nonwovens and weaving, and most wiping cloths are made of nonwovens. Jin Xiangyu, a professor and doctoral supervisor of Donghua University, introduced the market situation of wiping materials, the types and performance requirements of wipes, and summarized the research status, latest development and future trends of raw materials and technology of wipes at home and abroad around the theme report Category Expansion+Product Upgrade: The Progressive Course of the Wiping Materials Industry.

　　 Sustainable wipes should be biodegradable and compostable in normal environment, and be suitable for the cost of commodity market; CP's innovative concept can provide the production of sustainable wipes, which is another alternative to conventional wipes and has high performance; An investment in sustainable wipe technology is an investment in a clean world in the future. Luo Haitao, a technology and process expert of the nonwovens division of Andritz (China) Co., Ltd., shared the report "Innovation driven, brightening the future: all-round solutions for wet towel production help the sustainable development of the industry". He said that ANDRITZ Group has been focusing on developing sustainable solutions and products, and can provide customers with comprehensive expertise and solutions.

　　 The report of the 20th National Congress of the Communist Party of China proposed that we should accelerate the green transformation of the development mode, develop green and low-carbon industries, advocate green consumption, and promote the formation of green and low-carbon production and lifestyle. Green, low-carbon and sustainable development are the only way for the high-quality development of the nonwoven industry, and ecological labels such as washable, biodegradable and sustainable are specific measures to implement relevant national and industrial policies. Wang Xiangqin, vice president of Guangzhou Textile Institute of Guangzhou Inspection, Testing and Certification Group Co., Ltd., introduced the relevant situation of washable, degradable and sustainable ecological labels and certification at home and abroad with the title of "washable, degradable and sustainable: ecological labels of nonwoven materials and products".

　　 Hu Shu, manager of R&D Department of Shenzhen Xingye Zhuohui Industrial Co., Ltd., shared with the title of "Wiping" in the must: Application and development of precision equipment wiping materials "that with the precision equipment industry developing towards precision, miniaturization and stabilization, micro pollution is everywhere in the process of production, packaging, transportation, use and maintenance of precision equipment. Precision equipment is quite demanding for the environment, and pollution control has become extremely important, which puts forward new requirements for differentiation of the performance of traditional dust-free wiping cloth products.

　　 Yang Zhizhuo, assistant project director of Guangdong Demi Fine Chemical Group Co., Ltd., wrote the report Ecological Additives: An Inevitable Choice for Wipe Production and Consumption Safety, introduced various additives used in the production process from fiber to wipes, analyzed and looked forward to the new demand for ecological additives in household and industrial use. Based on the compliance regulatory requirements of REACH, FDA, EPA and other regulations and policies, this paper discusses the new development trend of wipes additives in terms of consumer safety and ecological environment protection.

　　 Consumption insight

　　 Capture changes in demand and expand new market growth points

　　 Euromonitor International believes that there are three key trends brought about by consumer lifestyle changes, which will reshape the global personal wipes industry in the next few years: the emphasis on a pure and natural healthy lifestyle, focusing on the value creation and innovation of clean, non-toxic raw materials, and the pursuit of more purposeful recycling and sustainability. Li Shengwei, chief analyst of Euromonitor International Information Consulting Family and Technology Industry, said around the report "Wet Wipe Development and Lifestyle Change: Meeting Market Demand and Leading Consumption Trends" that enterprises need to focus on growing points and industry gaps, so as to maintain competitiveness in the expected market fluctuations.

　　 Dong Fei, a senior researcher of Jingdong Institute of Consumption and Industrial Development, interpreted the 2022 Household Paper Industry Consumption Trend Report, which covers wipes, household paper, skin care, and comprehensively analyzes the industry development from the consumption trend of various products, user shopping characteristics, and consumption characteristics of all regions of the country.

　　 Focusing on the theme report of "Innovation" behind a high-quality mask ", Mai Yaoya, Vice President of Northbell Cosmetics Co., Ltd. (market planning) and CEO of Northbell Hangzhou Branch, interpreted the market orientation of mask product upgrading and iteration from four core aspects: new raw materials, new efficacy, new materials and new technology. He said that at this stage, the market demand for facial masks is changing with each passing day. We need to use new materials and new technologies innovatively to seize the market opportunity. Technical innovation to meet consumer efficacy needs; With material innovation, promote the mask to climb up in the market competition.

　　 Zou Yanhong, chief technical expert and product development director of Amko Greater China, shared the topic of New Trends in Wipe Packaging. With the outbreak of the COVID-19 epidemic, consumers' awareness of cleaning has increased, and the wipes market has witnessed a blowout growth, especially disinfection and antibacterial wipes. Continuous growth and more environmental protection will be the main trend of the future development of wipes. In terms of products, portability and disposable become the biggest trend in the wipes industry. The packaging of wipes also presents a new trend of hygiene, safety, resealable, high barrier, easy to carry, recyclable and reusable.

　　 Xue Chaohui, the person in charge of the planning department of Guangdong Zaishuiyifang Brand Marketing Management Co., Ltd., shared the report "Brand Power: Revelation of Wipe Brand Construction", focusing on the brand status of the wipe industry, the principle of brand construction, the sharing of successful cases and future market prospects. The report covers the role and value of brand construction The status quo and trend of wipes, brand infrastructure and strategic planning, outstanding brand cases, relevant support policies, and thinking about the rise of local brands.

　　 As mentioned above, product and technology innovation is always on the way. Green development, innovative application, capturing demand changes, expanding new market growth points, and creating new development opportunities in the changing situation are becoming a global consensus. Based on the concept of high-quality sustainable development, Asian wiping materials industry has a promising future!

　　 Product exhibition area

　　 The special product exhibition area of the 2023 Asian Wipe Materials Conference (AWipes 23) focuses on the latest technologies and products of upstream and downstream enterprises in the wiping materials industry chain, creating a high-quality platform for enterprises to effectively promote brands, improve visibility and enhance competitiveness.