Popular Color: Matching And Design Of Women'S Sportswear
More and more people participate in tennis and all kinds of court sports. The Spring and Summer 2023 special series explores the necessary items for joining new groups and developing new lifestyles.
Tone and color
Coloro:
A: 037-93-00, B: 147-64-24, C: 097-70-23, D: 052-82-23, E: 134-52-27, F: 134-67-16
Unique
As stated in the recent WGSN Insight report Life Style Trend: Redefining Tennis Culture, traditional country club sports are becoming more popular, the threshold for participating in these sports is lowered, and the number of sports is increasing rapidly. Stadium sports are popular in WGSN Fashion Feed, and various communities are also active. New open clubs and emerging activities have created opportunities for brands to seize the market.
Design suggestions
On the premise of not sacrificing technical performance, update the core series with versatile styles. Make use of comfortable, practical and fashionable shapes and fabrics.
@uhgoodjay
@__ yenergy
Outdoor Voices
Onzie
Carbon38 x EleVen by Venus
Community T-shirt
The retro tennis look is fresh, and the clean college style basic model is referred to. Use the 90s style to create a sense of leisure.
Consumers increasingly like sportswear that reflects ecological awareness and is conducive to building an equal world. In view of the fact that people are still seeking to return to nature and carry out outdoor sports, consumers who want to have fun gather and use online platforms for sports. Local community clubs are also increasing, mostly for entertainment and leisure purposes. Snow sports are also concerned as ball games. This injected a sense of playfulness into slogan T-shirts and graphic T-shirts.
Choose 100% natural fibers to make thick fabrics, such as recycled or organic cotton and hemp. Look for factories that use renewable energy to make screen printing with water-based dyes, which can reduce wastewater by 91% compared with standard printing.
@imjessicahu
Casablanca
Paterson
Rowing Blazers
Court dress
The tennis dress borrows the design elements of spring and summer beach sportswear, and uses the swimwear collar and tight fitting version.
The design of the court dress is consistent with the trend of sports in the Fashion Feed on the WGSN website. The main sports dress is updated with modern elements, focusing on details.
The high collar design can maximize the body coverage and achieve the best warmth and sunscreen effect. When choosing fabrics, the hot and humid environment and changeable climate should be taken into consideration. In addition, purchase fabrics with UV protection functions, such as SeaCell and 37.5, which have natural antibacterial properties and do not need to use chemical coatings. Make sure that the fabric of the garment body has good elasticity, so as to ensure a comfortable wearing feeling and fit for various figures.
Contrast stitching and color block edging make the piece look younger. For conservative styles, surf style sleeves can be added, which can also play an additional role in UV protection.
Cynthia Rowley
Lorna Jane
Alto Giro
@picklebabes
Printed sweater
This performance training essential is designed with a modular outer wrap concept, which is suitable for relaxation after sports and social occasions in spring.
Launch products that can be worn across seasons, pay attention to climate adaptation components, and make the jacket a worthy investment item in the capsule series.
The fabric has a nostalgic feeling of casual wear in the 1980s and 1990s, lightweight and breathable. The modern soft collapse design is used with tooling pockets and eye-catching brand name details, such as logo cloth stickers, to make the style more gender inclusive.
The design of double zipper is adopted for the submachine jacket, and any end can be opened, so that the wearer can find fun in the process of creating various shapes.
Keep the appearance simple with minimal color matching. Use double-sided printed fabric or contrast lining for fun and energy.
@kway_ official
@soyoni_ tennis
@thisisfirstbase
adidas by Stella McCartney
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