2022 Is A Bumper Year For Tiktok'S Advertising And E-Commerce Business

In 2022, TikTok will again win the championship of global application download with 627 million downloads (according to data released by mobile marketing company Apptopia), and the total number of downloads has reached 3 billion times.

With the growth of users, this year was also a good year for TikTok's advertising and e-commerce business.

In terms of advertising, some media quoted insiders saying that TikTok CEO Zhou was funded to cut TikTok's annual revenue target by 20% in a meeting in late September 2022 - from the previously estimated $12 billion to $14.5 billion to nearly $10 billion. Although the target is lowered, TikTok will still become a social media giant whose advertising revenue will rise sharply in 2022. In addition, Omdia, a market research organization, predicts that by 2027, TikTok will account for 37% of the global online video advertising revenue, or more than the sum of Meta and YouTube.

In terms of e-commerce, after opening TikTok Shop in Indonesia and Britain in 2021, TikTok will continue to increase its presence in Southeast Asia in 2022. In the second quarter, TikTok will successively launch shop business in Vietnam, the Philippines, Thailand, Malaysia and Singapore. In November, TikTok Shop began to test its local store business in the US station with a large user base. A person familiar with the matter said that the GMV of TikTok Shop in the first half of 2022 was equivalent to the whole year of 2021.

In Southeast Asia, the new power of live broadcast e-commerce represented by TikTok Shop is rapidly seizing market share. Take the Vietnam Station, which only opened its e-commerce function in April 2022, as an example. By the end of November 2022, although traditional e-commerce platforms such as Shopee, Lazada, Tiki and Sendo still dominate the Vietnamese e-commerce market, TikTok will expand at an astonishing speed. According to data, TikTok Shop Vietnam Station's revenue in November was 1686 billion Vietnamese dong, and 13 million products were sold from 320000 sellers, which is almost 80% of Lazada's revenue in the same period, and more than four times that of Tiki.

In addition, in 2022, TikTok will launch the "global year-end promotion season" covering the Double 11, the Black Five and the Double 12. It can be seen from the official war report that in the "Global Year end Promotion Season", the overall GMV of TikTok Shop's cross-border business increased by 136%, and the order volume increased by more than 77%. Nearly 60000 merchants and more than 30000 players participated in the whole platform, and the related accounts were launched for more than 2.72 million hours in total.

What's more, there is news that TikTok will open small stores in Brazil, Spain, France, Italy, Australia, New Zealand and other sites one after another in the coming years, opening a new pattern of global e-commerce.

Data description:

1 The statistical time is up to December 31, 2022;

2. On January 13, 2023, 1 US dollar ≈ 0.8212 pounds ≈ 15145 Indonesian rupees ≈ 23440 Vietnamese rupees ≈ 4.34 Malaysian ringgit ≈ 33.08 Thai baht ≈ 54.97 Philippine pesos are used for exchange rate conversion;

3 The data on the list are collected by a third-party company. Please understand that the unofficial data may be partially different from the actual situation.

Data source: FastData