"Small Dirty Shoes" Ggdb Official Property App

As Chinese young people become the main force of fashion consumption, international fashion brands not only want to contact a wider range of new generation consumers, but also want to deeply exchange brand culture and attitude with young people. On November 26, Italian high end fashion brand golden goose Official settlement Dewu app And provide Classic super star, new ball star series Inside the sneaker products.

As the ancestor of "little dirty shoes", golden Born in Italy in 2000, gold goose created Super star, a famous and popular brand all over the world, has become one of the most successful Italian brands in the past decade. Because of its perfect combination of Italian style and modern retro style, super star is favored by Chinese consumers and has also won the nickname "small dirty shoes".

With the trend culture sweeping the global fashion industry, sports shoes, as the core of the trend culture, have become fashion items sought after by the younger generation. This time, golden Goose provides the brand's iconic super star classic items and ball with more frankness and avant-garde style Star series is new in the season. As the largest trend cultural community in China, the young people who know the most about the trend and brand are gathered on the dewu app. They regard sports shoes as the key highlights of fashion wear, and dress up different personality styles around sports shoes in daily life. In addition, they also share the collocation creativity of "shoes with wedding dress" in dewu app community to show their unconventional personality.

Communicating with young people about the brand philosophy behind products is also an important topic for golden goose to face the future. User "dzo" displays his "small dirty shoes" and "golden" in dewu app community Goose adheres to the concept of "imperfect perfection" and handcrafts the surface of each product. Therefore, each pair of shoes is "dirty" and unique, which is a necessary piece for Chaoren's personalized wear. "More users understand the brand philosophy through interactive sharing, and enhance the intimacy of the brand through subtle influence.

Fashion people said that for international fashion brands, "the distinctive and unique label of youth, fashion and trend can help brands quickly understand the aesthetic preference and spiritual pursuit of Chinese young people, and penetrate into young people in new product sales and cultural communication, which is a key step for the future development of the brand." It is reported that at present, dewu app has launched diversified cooperation with LVMH, Kaiyun and other brands of famous French fashion groups, such as LV, Hennessy, Fendi and Kaiyun glasses. (reporter) Jiao Yanling)