Pay Attention To Double 11 Tmall Men'S Clothing Brand Pre-Sale Exceeds Expectations

The pre-sale of tmall double 11 opened at 8:00 p.m. on October 24, many brands in the clothing industry increased significantly, and men's wear became a black horse.

Among them, the first hour pre-sale transaction of gap men's wear increased by more than 200% compared with last year, and some new products of yeezy gap balischijia cooperation model were snatched up in one hour on tmall. More than 100 men's wear brands collectively surpassed themselves on tmall double 11 pre-sale day, "pre-sale for 4 hours surpassed last year's whole day."

Every year, tmall double 11 has many famous clothing brands and cutting-edge brands standing out.

According to the data, underwear brand banana 10 minutes more than the first day of last year's pre-sale, 90 minutes trading volume of more than 100 million; Women's clothing brand insisfemme, the first day of pre-sale transactions increased by 159% year-on-year, and maxmara's first day of pre-sale increased by more than 150% year-on-year; The overseas flagship store of coach has been pre sold for 15 minutes, which is more than the whole day of last year; Jingyun, Suji liangpin, cremesu, twoiece, chongpu, shuoxy and other new underwear brands all exceeded the whole day of last year, with a year-on-year increase of more than 200%. Taobao merchants also performed well in tmall's double 11. The pre-sale of Guochao men's shoes old order reached last year's double-11 full cycle shop transaction in 10 minutes.

"We put the heaviest top-notch goods on tmall's double-11 launch, which is the certainty of tmall's operation," said Jasmine Chen, head of gap's e-commerce operation. Gap has stepped into the fast lane out of circle by taking advantage of tmall's double-11, which is an important exploration of brand transmission of young fashion.

"10 minutes is more than the whole day of the first day of last year's pre-sale, which is beyond our expectation," said Zhang Pengfei, the operation director of tmall flagship store in jiaonei. "Jiaonei has always regarded tmall as the main position of brand operation. Since July, it has carried out goods inventory and optimized the production line for the factory. Tmall double-11 has given us the certainty of solid business."

China, a new men's wear brand, has been on sale for two hours, with a year-on-year increase of nearly 100%. According to the head of tmall's flagship store, "tmall helps us to find our own positioning and style track. Through the data feedback of this pre-sale, we are full of confidence in tmall double 11 this year and look forward to welcoming a more powerful outbreak in the future."

In addition, clothing shop broadcast business has become a major bright spot this year. More than 100 clothing brand stores sold more than 500% on the first day of pre-sale, while the sales of MO & Co, Jiangnan cloth clothing, selected, Jack & Jones, Victoria's secret, Ecco, coach, Zhou Dasheng, LongQin and other brands in the first four hours of pre-sale significantly exceeded the same period and doubled year-on-year.

According to the Research Report on tmall double 11 released by CICC securities recently, Taobao tmall attracts merchants with business certainty, which determines that the brand will take tmall as the main position of operation, and tmall double 11 is expected to become an important node in the sales growth of brand merchants.