The First Show Of 2022 Beijing Fashion Week Shows The Beauty Of Chinese Traditional Culture

On the night of September 1, The first show of China International Service Trade Fair in 2022 、 The first show of 2022 Beijing Fashion Week By Beijing Xuelian Group Co., Ltd "Xuelian & Fangying advanced customization conference" In Beijing Shougang Park three high furnace square wonderful presentation. As the initiator and pioneer of the cashmere industry in New China, Xuelian once again joined hands with Fang Ying, a famous Chinese designer, to interpret the persistence and change of the brand and display the ingenuity and farsightedness of the time-honored brand through the media of high-quality cashmere products.

Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, Gu Weida, chairman of the presidium of 2022 Beijing Fashion Week Organizing Committee, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd., Pu Xuedong, deputy secretary of the Party committee and general manager of Beijing fashion Holding Co., Ltd., and Lin Yunfeng, President of China Knitting Industry Association, Liu Jiaqiang, President of China Wool Textile Industry Association, relevant leaders of Beijing Development and Reform Commission, Beijing Economic and Information Bureau, Beijing Municipal Bureau of Commerce, Beijing SASAC, China Shougang Group, Beijing fashion Holding Co., Ltd., Beijing garment textile industry association, Beijing Xuelian Group Co., Ltd., as well as leaders of relevant industry associations, guests, representatives of brand enterprises and commercial organizations News media and others attended the conference.

Chen Dapeng (third from right), vice president of China Textile Industry Federation and President of China Garment Association, Gu Weida (second from left), chairman of the presidium of 2022 Beijing Fashion Week Organizing Committee, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd. (second from left), Pu Xuedong (second from right), party secretary and general manager of Beijing fashion Holding Co., Ltd., Secretary of the Party committee of Beijing Xuelian Group Co., Ltd Meng Ze, chairman of the board of directors (first from left), Gan Xuerong (first from the right), deputy secretary of the Party committee, vice chairman and general manager of Beijing Xuelian Group Co., Ltd., took the stage to take a group photo with Fang Ying (third from left), President of Beijing Fashion Designers Association and art director of Beijing Xuelian Group Co., Ltd

China International Service Trade Fair adheres to the permanent slogan of "mutual benefit and sharing of global services", and promotes development with "service cooperation" It is an important business card for China to open up and serve the future. On this platform to highlight the international competitiveness of "China service", Xuelian perfectly demonstrates the new vitality gained through brand reconstruction and fashion transformation in recent years.

At the press conference, the soft texture of snow lotus cashmere collides with Shougang's towering and hard heavy industrial wind. With the exquisite interpretation of many supermodels, the aesthetics of "one rigid and one soft, one heavy and one light, and the combination of hardness and softness" is displayed incisively and vividly at this moment. The classical architectural patterns are leaping among the colorful clothes of longitude and weft, Traditional culture and modern fashion perfectly blend out of the extraordinary charm, let every audience on the scene indulge in it.

　　 Direct attack on the show

55 sets of design works have been released in this high-level customization of snow lotus. Inspired by ancient Chinese architectural patterns, Ruyi, lotus, curved wave patterns, window decorations and other traditional Chinese classical patterns are combined with the classic patterns of Snow Lotus brand, which are elegant and magnificent, auspicious, fragrant, or colorful Or the original intention is like a rock... Blooming in the steel structure with a century old industrial building texture, the beauty of steel and soft, traditional culture and modern fashion can be seen, presenting an incomparable immersive visual feast, expressing the excavation, inheritance and innovation of Chinese traditional culture by time-honored brands, and transmitting cultural confidence through the fashion language of snow lotus cashmere knitting.

Inspired by the color paintings on ancient buildings, the Qubo pattern series takes gold and yellow as the main tone, with elegant purple, green, green and other colors, and then integrates with the ingenious manual embroidery to echo with it. The color contrast is matched, showing the beauty of Pearl and jade; By extracting and reconstructing the elements of lotus petal pattern, which has been popular for thousands of years, it shows the beauty of shape, rhyme and culture in line with the current trend, and expresses the beautiful vision of the connotation of heaven and earth, the implication of four directions, the intersection of heaven and earth, the growth of all things, the infinite cycle and the good luck of all things; The classic series of snow lotus integrates the historical gene of Snow Lotus brand into artistic lines and fashion footnotes, remolding and sublimating the gentle and introverted brand image of Xuelian.

Prosperous dream, a glimpse of the ancient beauty; Learn from the millennium and refine the cultural treasures. "The inspiration of the works of this press conference comes from the ancient Chinese architectural patterns bearing 5000 years of wisdom and civilization of China, which express the essence of traditional culture, such as dignity, grandeur and time precipitation. Creatively applied to the development of cashmere fashion, it is an innovative attempt of the time-honored Snow Lotus brand." President of Beijing Fashion Designers Association Fang Ying, artistic director of Beijing Xuelian Group Co., Ltd "Through the extraction and reconstruction of various patterns, combined with snow lotus flower and other elements unique to the snow lotus brand, supplemented by the sharp contrast of cold and warm colors, through the process of jacquard, printing, tassel and other technologies, the soft and beautiful temperament of the clothing collides with the heavy cultural heritage of the capital, which shows the new vitality and new style of the snow lotus brand

　　 Build up your strength

"Beijing fashion week, which closely follows the development strategy of the capital city and highlights the achievements of the capital's fashion and culture industry, has been holding the banner for one year, innovating and cultivating for three years and forging ahead for six years. Beijing Fashion Week continues to be open, inclusive and cooperative, enabling fashion and fission innovation, and injecting new vitality into the construction of national cultural center and international consumption center city." Secretary of the Party committee of Beijing fashion Holding Co., Ltd Gu Weida, chairman of the board of directors, said: "since the establishment of Beijing fashion week, Xuelian has been responsible for the opening and closing ceremonies of Beijing fashion week. In recent years, through continuous efforts, Xuelian's innovative development pace in the cashmere field has become more and more solid. Especially through the cooperation with famous designer Fang Ying, the design innovation ability and market influence of Xuelian brand have made great progress."

Secretary of the Party committee of Beijing Xuelian Group Co., Ltd Meng Ze, chairman of the board, introduced: This time, Xuelian's firm determination to develop its products and products in the field of high-end, deep-rooted and cultural innovation is also demonstrated To strengthen the cultural value of the brand and do a good job in the fashion transformation of time-honored brands. "

　　 Quality responsibility

Xuelian's brand concept of "quality and reliability" can not be inherited and demonstrated without the persistence and innovation of time-honored brands. During the 2022 Beijing Winter Olympic Games and winter Paralympic Games, Xuelian "bronze cashmere knitting blanket" has become a cold resistant piece for important guests at home and abroad attending the opening and closing ceremonies with its excellent quality and elegant cultural expression. This conference not only presents a lot of high-quality cashmere design, but also introduces cashmere accessories and gift categories, so as to integrate high-end quality and fashion style.

In the future, Xuelian will rely on optimizing the industrial layout, adhering to cultural empowerment, continuous technological innovation, and upgrading brand service as support to better serve customer needs, and contribute to the high-quality development and leapfrog improvement of China's cashmere industry. (reporter Jiao Yanling)