Trend: Copyright Protects The Original Design And Endows The Enterprise With Vitality

At the silk Suzhou 2022 exhibition held recently, a number of enterprises from Wujiang, Jiangsu Province, such as Shanshui silk Co., Ltd., Ciyun silk products Co., Ltd., and shangjiukai silk technology and Culture Co., Ltd., became big winners and won many awards. When talking about the feeling of winning the prize, the person in charge of several enterprises mentioned one word copyright without exception.

In their view, it is the blessing of copyright that makes Wujiang Silk radiate new vitality and vigor.

　　 Play the first move

When it comes to Song Jin, people immediately think of shangjiukai. In recent years, shangjiukai Song Jin, as a national gift, has frequently appeared on world platforms such as the 2014 APEC meeting in Beijing and the G20 summit in Hangzhou; At the same time, shangjiukai also designed a series of silk scarves, bags and other products, flying into ordinary people's homes. Traditional intangible cultural heritage technology has been given new vitality.

With the improvement of the popularity of song brocade, many counterfeit products appeared in the market. In April 2016, shangjiukai set up an intellectual property management group, with Wu Jianhua, chairman of shangjiukai silk technology and Culture Co., Ltd. as the group leader, comprehensively coordinated the development of copyright work.

On the hangtag of a song brocade scarf in shangjiukai, Suzhou, "suzuodeng-2017-f-0001507" is very eye-catching. "By printing the copyright number on our products, we can show consumers the original design of shangjiukai and enhance our brand image. This practice is the first of its kind in China and has won the unanimous praise of consumers." Wu Jianhua said.

In the exhibition room of Suzhou Ciyun silk products Co., Ltd., silk flowers are in full bloom, and the petals made of silk present a simple and elegant high-level texture under the halo of sunlight.

Zhou Jiayuan, chairman of the board of Suzhou Ciyun silk products Co., Ltd., introduced: "this is a derivative of intangible cultural heritage - 'silk flower'. Through these dozens of beautiful silk flowers, our silk product form and industrial system have been extended. Small and beautiful silk arts and crafts have broken the circle and expanded the market scope and consumer groups." At present, Ciyun silk has registered more than 200 copyright works of silk flower.

In the creation of copyright works, Ciyun silk spare no effort to integrate the "intangible cultural heritage" technology into the creation of works. Zhou Jiayuan said: "with the wings of copyright, intangible cultural heritage can go further."

Similarly, it is Shanshui silk Co., Ltd. that takes copyright work as an enterprise event.

"Xiyue" wedding silk bedding series is one of the most popular works of landscape silk. It mainly uses silk fabrics combined with Suzhou embroidery technology to extract pomegranate, bat, plum blossom, copper coins, twining branches and other elements, showing the charm of Oriental Culture incisively and vividly, so it is very popular among wedding families. On the basis of this series of silk products, a series of wedding products have been developed. "The product's hot sale will inevitably bring imitation. Copyright gives us more confidence to go forward bravely." Zeng Binghai said.

In the interview, Zeng Binghai talked about a "happy cooperation" with copyright as the media. A businessman in Tongli ancient town, Suzhou, Jiangsu Province, wanted to find a manufacturer of silk wedding products, but he was worried that the products would not be sold without copyright. When I was about to give up my mind, I heard that Shanshui silk had made great achievements in copyright. So I came to the headquarters of Shanshui silk company in Zhenze town. After knowing the product situation and checking the relevant copyright registration, I expressed my willingness to cooperate. After negotiation, the two sides reached a cooperation agreement, and Shanshui silk authorized the merchant to sell its copyright products exclusively in Tongli. The sales have been booming for two years. "This is also one of the more successful cases in which copyright products drive the sales of landscape silk," Zeng Binghai said

　　 Put into practice

As for copyright work, the silk enterprises in Wujiang district have been exploring and exploring in practice, and gradually formed their own "innovative methods".

　　 "Copyright protection is the focus of shangjiukai's work. So far, shangjiukai has established a relatively perfect copyright management system, established a special person to be responsible for copyright work, implemented special funds for copyright, regularly carried out copyright training, and constantly improved the copyright protection system. On the one hand, we strengthened design and research, on the other hand, we improved the level and ability of copyright product development with external forces, and developed the copyright products Product development is combined with the creation of copyright works to expand the promotion and application of copyright works, protect their own rights and interests through continuous copyright protection, and establish an international brand image. " Wu Jianhua said.

"Shangjiukai has moved the key point of copyright protection forward, and the copyright registration has been moved from the administrative department to the design department. Once the company's new products are officially developed and confirmed to be put on the shelves, the design department will make copyright declaration before the products enter the market formally. In the product design stage, important products are registered with product design drawings."

At the same time, shangjiukai has made clear the ownership of the works' rights, signed confidentiality agreements with employees of corresponding posts, and signed copyright ownership agreements with designers to ensure that copyright works can not flow out of the "door" before they are officially released.

According to Wu Jianhua, shangjiukai also attaches great importance to the cultivation of employees' copyright awareness. According to the company's product development situation, it formulates a copyright publicity training plan every year, and carries out two theme training in March and October each year. In addition, the company also participated in copyright work training organized by provincial and municipal copyright authorities in 2018 and 2019.

"370000 yuan, 430000 yuan, 500000 yuan and 580000 yuan, which are the annual funds for copyright work of Ciyun silk since 2018, and this amount will continue to increase." "We have set up a special copyright management team to continuously strengthen the creation, application, protection and management of copyright. While strengthening the construction of design team and improving the creative ability of works, we have developed and expanded the source of copyright works with the help of external cooperation," Zhou Jiayuan said

It is reported that in recent years, Ciyun silk has cooperated with art design companies such as French chamois company, Suzhou Qian Liping embroidery art research office, Suzhou University, Beijing Institute of fashion and other art design companies and colleges and universities, enriching copyright design resources and greatly improving the high-end and uniqueness of copyright works. In 2020, Ciyun silk will join the "IP intelligent manufacturing cluster transformation plan" of Jiangsu Province, and use the copyright authorization mechanism to obtain the copyright authorization of IP brand image products, providing more innovative elements for the development of copyright products. In addition, Ciyun silk also combines traditional cultural resources to create characteristic copyright works, integrating contemporary design creativity with traditional intangible cultural heritage technology innovation, so as to realize economic and social benefits simultaneously.

It can be said that the development of exclusive enterprise copyright management system is a highlight of systematic and standardized copyright management and protection of Ciyun silk. As the first copyright management and information management module of silk industry, Ciyun has carried out the work of copyright management and information management, including the software of copyright management and information management, Ensure that when the infringement event occurs, it can fully safeguard its own legitimate rights and interests.

In order to carry out the copyright work continuously, a special account for the management and protection of intellectual property rights has been set up for Shanshui silk. Part of the sales revenue is used as the funds for copyright management, protection and training, as well as the purchase of genuine software and the protection of rights.

Zeng Binghai introduced that the enterprise pays attention to the use of various platform carriers, publicizes and introduces the important measures, typical examples and successful experiences in the use, protection and management of the company's copyright in an all-round and multi-form manner, actively carries out copyright work training, and constantly improves the copyright work ability and service level, creating a good atmosphere and environment for paying attention to copyright protection in the enterprise.

　　 Polish the golden card

Continuous deep ploughing brings fruitful results. In recent years, Wujiang has formed the "Wujiang Silk model" of copyright protection through a series of measures such as promoting the creation and design of works, unblocking copyright trading channels, improving the quality of copyright service, strengthening copyright protection, and creating a cultural atmosphere of copyright. It has been promoted to the world by the World Intellectual Property Organization. At the beginning of this year, the National Copyright Administration released ten major copyright events in China in 2021, and "global promotion of copyright protection 'Wujiang model' was selected.

Up to now, there are more than 1300 registered copyright works of Ciyun silk. Among them, the original design copyright products such as "Youlan Guxiang", "unicorn", "Coral Orange" have won the excellent copyright or major copyright promotion and application projects in Jiangsu Province and Suzhou City for many times

　　 "The use of copyright improves the appearance aesthetic and cultural value of the products, and at the same time, it also improves the competitiveness and economic benefits of Ciyun silk products." Youlan Guxiang "and" Chaoyan Xiangxiao "silk has been put on the e-commerce platform, with a sales volume of more than 5.6 million yuan; the" Coral Orange "xialiang has become a hit in 2020, with a sales volume of 4.75 million yuan; and the" unicorn "children's silk is in the market Welcome, the sales revenue is more than 4 million yuan. " Zhou Jiayuan said.

"Among the numerous copyright products, we have won the excellent copyright award of Jiangsu Province and Suzhou City for 6 times, which has increased certain economic benefits for enterprises." Wu Jianhua said. Up to now, shangjiukai has created more than 1000 copyrighted works, creating favorable conditions for the development and application of products and promoting the transformation and upgrading of shangjiukai with copyright.

In Wu Jianhua's opinion, silk is one of China's cultural symbols. With copyright work as the starting point, silk cultural resources can be better inherited and developed in the development and utilization of intellectual property rights. At the same time, in the face of the transformation and upgrading of the silk industry, copyright work has further enhanced the added value of silk products and promoted the brand building of silk enterprises.

In the list of 2021 national copyright demonstration units announced recently, landscape silk has been selected successfully. "In the first year of the establishment of the intellectual property management group, we created and registered more than 800 copyright works, and we have gained some experience in copyright work." Zeng Binghai told reporters that in recent years, landscape silk products have been sold well in more than 30 countries and regions such as France, Italy, the United States and Spain, which are inseparable from the development of copyright work.

Everyone has the "top stream" moment. The copyright of Wujiang silk will not be taken as permanent.

"We will continue to promote the construction of copyright workstation, the cultivation of copyright demonstration enterprises and other key projects, further consolidate the construction foundation, improve the construction tasks, improve the construction level, and explore the practical path of integrating copyright protection into the national strategy of Yangtze River Delta integration development." Wujiang District propaganda staff said.

"Next, shangjiukai will increase its own team of designers, strengthen R & D and design strength, increase the number of copyrights, form copyright incentive measures within the enterprise, and give certain rewards; through foreign cooperation and exchange, it will develop new products and clarify the ownership of copyright." Wu Jianhua said.

Zeng Binghai said, "Silk is an important industry in Wujiang, which plays an important role in promoting economic development, carrying forward traditional culture, creating characteristic advantages and carrying out foreign exchanges. Next, landscape silk will further improve the copyright work system, increase investment, enhance design strength, enrich design connotation, expand the application fields of copyright products, and do a good job in the iterative updating of copyright works Create a series of copyright works to transform products, so that our products can better meet the needs of modern consumption. "

Zhou Jiayuan said that next, Ciyun silk will continue to expand the development of copyright works. We will maintain the output of more than 200 high-quality copyright works every year to create high-quality popular copyright products. At the same time, promote the transformation of copyright works. Online, promote the dissemination and sales of copyright products through mainstream e-commerce platforms and content sharing platforms; Offline through the copyright Museum, exclusive store copyright products counter, etc., to expand the promotion experience of copyright products and promote sales transformation.

"In the second half of this year, we will focus on expanding the chattering channel, creating a matrix communication and promotion lineup with Ciyun silk factory live room as the main account and multiple studio sub accounts as the auxiliary. Through high-quality short video output and immersive live broadcast scene, we will vigorously promote the promotion and sales transformation of copyright products, and further promote the copyright conversion rate to more than 70% Zhou Jiayuan said that in the future, Ciyun silk will further deepen the development of original products, promote online and offline integrated marketing, make copyright work more closely serve the development of enterprises, create exemplary and leading out of the circle hot money and excellent works transformation projects, and contribute more to polishing the golden card of Wujiang Silk and promoting the high-quality development of Wujiang Silk textile.

(source: China Textile News)