Brave To Return To Zero All Things In Life Red Bean Men'S Wear Shows The Fashion Of Chinese Goods With A Shirt And The Glory Of Ingenuity

Returning to zero is a state of "nothing", but it contains countless possibilities of "being". According to the Tao Te Ching, it is beneficial to have something and use it without it.

On March 17, red bean men's wear held an online ar conference and released a "red bean 0 sense comfortable shirt". Wang Changhui, general manager of red bean Co., Ltd., explained the special name to 23 million consumers who watched the live broadcast, "0 is the beginning of all stories, representing our unswerving original intention and starting again with the mentality of returning to zero!" The so-called "0 sense" is 0 pressure, 0 wrinkle, 0 friction and 0 restraint.

A comfortable shirt must start with selected fabrics. How to make the fabric to achieve the ultimate comfort experience of 0 sense? Red bean men's wear visited and consulted well-known high-end material suppliers at home and abroad, repeatedly compared and studied various performance materials, combined with international design and ingenuity technology, to create a delicate and lightweight "Sino Austrian functional fiber blended" fabric. At the same time, the first red bean super fine denier fiber matching fabric, thinner than silk, easy to handle.

Indeed, cotton shirts are not wrinkle resistant, silk shirts are not warm, and chemical fiber shirts are not straight... People are used to accommodating a shirt, because a shirt has sacrificed too much quality of life, but they have not thought of changing this disturbing situation. A shirt that can't solve all the pain points seems to conform to the dialectical law. It's really a kind of lazy process of R & D and manufacturing, and it's also a big loss of consumer's wearing experience,

 

How to let more people have a better quality and more comfortable men's wear has been the goal of red beans. Since 1957, red bean has been focusing on comfortable men's wear for 65 years. Up to now, it has accumulated 128 patented technologies. For six consecutive years, the sales of shirts and trousers have been leading in China. The sales of shirts have exceeded 200 million pieces. It has 3 million Asian men's body data, and has accumulated 168 kinds of tailoring patterns. Based on 65 years of raw material technology and big data accumulation, red bean has launched a 0-sense shirt, claiming that it has almost solved all the common pain points of existing shirts, such as easy to wrinkle, easy to change color, no elasticity, poor ventilation, hard texture and not close to the body.

Full of doubts and curiosity, the reporter visited a new generation of red bean men's wear stores in the newly opened 1000 m2 super flagship store in Zhongshan Road, Wuxi. The red main color seems to reflect the classic, and the external image with extremely postmodern style conveys a strong signal of transformation. Under the guidance of the shop assistant, I put on a jet black 0-sense shirt in the fitting room. Although the temperature in the store is suitable, taking off all the clothes in the late spring still makes people feel a little cold. Surprisingly, when you put on this new shirt, the chill disappears. The clerk explained that this is the fabric temperature control black technology embodiment.

Not only comfortable, the special feature of 0-sense shirt fabric is the application of intelligent polymer, which adds weight to the technology content. It is said that the red bean men's wear cooperates with the world's leading fabric technology company to join the Swiss patent heiQ polymer in the shirt, so that the shirt can sense the body surface temperature, realize intelligent temperature control, and help the body temperature control in a comfortable state. In a hot environment, molecules form breathing holes, which can discharge moisture and sweat in time, and keep the body surface dry; Under cold conditions, molecules form an expansion space, which locks the body surface temperature in the space, and improves the thermal properties of the shirt. Some evaluation bloggers' experimental data show that in the comparison of water vapor penetration tests of several shirts,

The water vapor continuously transpiration upward through the fabric of the 0-sense shirt, which has remarkable temperature control and air permeability.

In addition, the author has a deeper understanding of the notes on the outer package of the product: the cuffs are hand wound, the surface is smooth and beautiful, the bottom is fish bone spur technology, the side waist is 0.3cm hand sewn, the precise needle pitch is 21 stitches / 3cm, and the side seam is reinforced with five corners; Jingdezhen, the capital of porcelain, has 24 faceted ceramic buttons. The first buttonhole is 45 ° oblique lock, and the last buttonhole is horizontally locked. The back is like a parabolic one-piece pleat design with light windbreaker texture; Germany Wendler high-end textile lining, Germany gutermann high-end sewing thread... In the visible and invisible places, red bean men's wear this product is riveting enough efforts.

Feedback from a large number of buyers on this nearly perfect 0-sense comfortable shirt shows that its shape design, fabric accessories, sewing technology and exquisite details are comparable to the top international brands. It is reported that red bean men's wear has invited Patrick Grandin, the former vice president of Armani's design, to participate in the design. He has carefully controlled every key node of the shirt. No wonder the details of the new product contain luxury genes, which make people feel more energetic and feel the national confidence of awakening Chinese products.

What's more surprising is that the price of red bean 0 comfortable shirt is only 399 yuan, which really enables more people to enjoy the luxury grade clothing experience at ordinary price. Chinese brand red bean men's wear creates a new generation of comfortable shirts, leading the innovation and reform of shirts, drawing consumers' attention from international brands to domestic brands, and truly breaking the established pattern of western countries leading the trend of shirts in the past.

Starting from the "in-depth study" of a shirt, it is not only the business goal of a clothing enterprise to produce a comfortable and satisfied dress for more people, but also represents the pursuit of excellence and subversion of the whole industry. With a history of 65 years, Hongdou brand is famous for its shirts, suits and underwear. It adheres to the original industrial ideal in the process of innovation, iteration and upgrading. The launch of red bean 0-sense comfortable shirt is a return to the classic, but also the original intention of quenching. Pay homage to the single product with craft, and inherit the domestic product with ingenuity.

"Thirty spokes have one hub. When it is not, it is used as a vehicle. If it is not, it can be used as a vehicle. If it is not used, it can be used as a tool. If you chisel a hole into a room, you can use it when it is not available." A shirt to the extreme, red beans to do, is to simplify the process, from have to nothing, to remove the turnip, to clumsy and sincere. The courage to return to zero is to use the original intention of making a shirt, so that the glory of Chinese products will shine.

At the 2022 Strategy Conference of red bean men's wear, sun Ruizhe, President of China Textile Industry Federation, highly affirmed the opening of a comfortable track for men's wear, asserting that this will be a glorious new journey for Chinese clothing. The 0-sense comfortable shirt conference also attracted the attention of many technology, finance, fashion and other fields. Luo Yonghao said that this shirt is enough, and Wu Xiaobo called it a "know you" shirt. On the day when 0-sense shirts were put on sale: Jingdong platform ranked first in terms of sales of shirt category items, No.1 in shirt category shops on tmall platform / No.1 in sales of shirt category items. The number of visitors to tmall red bean official flagship store increased by 242.3% compared with last year's double 11! Major mainstream media, fashion and financial media have reported on this "phenomenon level" out of the circle domestic products.

It is reported that after the release of the 0-sense shirt, red bean men's wear will also launch three new comfort series for consumers, combining with high-quality raw materials from many countries, to bring consumers a comprehensive concept of comfort: 360 ° elastic series, giving clothing a 360 ° unrestricted experience; 1 / 3 lightweight series, weight is only 1 / 3 of ordinary products; Force of nature series, 100% selection of global natural raw materials.

All things in life depend on Tao and Dharma. There seems to be more possibilities in the sense of "0". Let's believe and look forward to the butterfly effect brought by red beans to the whole industry and domestic brands.

Yan Shen's red reading More information on beans