Hui Brand Appears Again In Milan International Fashion Week

Following the "China Women's script" show in 2022 SS Milan fashion week, at 21:00 p.m. Beijing time and 14:00 p.m. Milan local time on February 27, Hui appeared on the theme of "beyond the screen". 2022 aw Milan Fashion Week presented a wonderful fashion feast for the global audience. This show is also the 10th time for Hui to fight in Milan.

The screen itself is a symbol of Chinese traditional culture and an image representing the awakening of women's consciousness. The theme of hui2022 aw "beyond the screen" conveys the appreciation of women's self-consciousness awakening. The female space hidden behind the screen pays homage to Chinese women and endows women with more profound connotation of power by combining classic inheritance with modern design. The quiet and harmonious screen image reflects the psychological appeal of women, and implicitly expresses the self-confidence, vitality, fashion of Chinese women in the new era, as well as their delicate and calm elegance.

Zhao Huizhou, founder of Hui brand, said: "we use six different screens to show the power of Chinese women. We are also bold in color. We use Chinese colors such as black gold, rose red and Tibetan blue. We combine the colors and patterns of Oriental screens with Western silhouettes to express Chinese traditional culture in a modern way."
The venue of this show is the national Leonardo da Vinci science and Technology Museum in Milan, which has the authentic works of world art master Leonardo da Vinci, which is very famous in the local area. The unique cultural and artistic atmosphere of the museum collides with the Hui clothing with both the oriental traditional intangible cultural heritage culture and the western modern handicraft. Under the proper atmosphere of lighting and music, when the models in the national fashionable and elegant clothes step on the stage with rhythm, they present a strong visual impact.

As a local designer brand in Shenzhen, Hui is the first brand in China to enter the official agenda of Milan fashion week. Hui 2022 SS "China · women's book" is the only Chinese brand to hold offline fashion show on the official agenda of Milan fashion week; During 2022 aw Milan fashion week, there will be no less than 71 shows, of which 65 are offline fashion shows and 6 are digital fashion shows. Two domestic fashion shows have been included in the official agenda of Milan fashion week, and Hui is one of them.

On the day of the show, Yu Nan Yun, who was in Milan and connected with Zhao Huizhou, watched the show live, connecting online and offline, international and domestic, and led everyone into the Milan fashion show. Meanwhile, he had a high-energy exchange and Discussion on the internationalization process of Hui and the expression of Chinese culture in the international community, and staged a wonderful encounter.
In addition, Arianna Fontana, the Italian champion who participated in the Beijing Winter Olympic Games, also came to the Hui Milan show to interact with the audience, helping to launch the 10th Milan fashion week of Hui. Arianna Fontana, a 32 year old veteran, won the gold medal in the women's 500m short track speed skating competition in the Winter Olympics. She is the winner of 11 Olympic medals and the Italian athlete who has won the most Winter Olympic medals.
Zhao Huizhou said, "women are equal with men in the Winter Olympic Games, even better, so that the world can see that women's power is gradually rising and can't be stopped. I believe that in the future, the shackles, stereotypes and dilemmas faced by women will gradually disintegrate. Everyone is equal, regardless of gender, poverty or beauty."
Relay Beijing Winter Olympic Games and officially enter Italy time. In 2026, the Winter Olympic Games will be jointly held in Milan and Cortina danpezzo. After the Hui Milan show, stores will also be opened in Milan, Italy and other cities. By chance, it is inevitable that Hui's pace towards the globalization of Chinese luxury goods is also accelerating.
Like Ms. Chanel, who loves to collect screens, Zhao Huizhou is also quite obsessed with screens. In her office, there is a ebony painted screen bought in Italy. The development of screen has witnessed the rise of Chinese women's power, and the story behind the screen is far more wonderful than the screen itself.
Through continuous voice on the international stage, Hui hopes to use the essence of Chinese culture and intangible cultural heritage to spread art and fashion, and calmly Express China's unique self-confidence and charm on the world stage.